Customers’ behavioral intention on mobile banking services in Indonesia
Edwin Bustami · Sihol Situngkir · Syahmardi Yacob · Ade Octavia
International Journal of Research in Business and Social Science · 2021 · Vol. 10 / Issue 7 · 353-362
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Abstract
This study examines the effects of knowledge, trust, enjoyment, risk, and culture on perceived ease of use, attitudes, perceived usefulness, and behavioral intention for choosing Jambi mobile banking services. Survey and verification methods were used with a sample of 400 units. Furthermore, this study used an accidental sampling method and analyzed data through Path Analysis. The findings of the study demonstrated that knowledge, enjoyment, and risk directly and significantly affect Indonesian customer attitudes, while a trust does not influence perceived ease of use, perceived usefulness, and behavioral intention. Moreover, risk and culture directly and significantly affect perceived ease of use and perceived usefulness.
Keywords: {'name': 'Behavioral Intention'}, {'name': 'Mobile Banking Services'}
Authors & affiliations
Edwin Bustami
Affiliation not supplied
Sihol Situngkir
Affiliation not supplied
Syahmardi Yacob
Affiliation not supplied
Ade Octavia
Affiliation not supplied
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