e-Wallet usage intensity and the determining factors during pandemics
Arum Prasasti · Della Ayu Zonna Lia · Karunia Putri Nuari
International Journal of Research in Business and Social Science · 2022 · Vol. 10 / Issue 8 · 94-99
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Abstract
COVID-19 has changed the way we live to the extent of many choices in our lives. Physical distancing measurement that took place months, followed by restriction to travel, to reduce mobility, has been gradually implemented by the government of Indonesia. The e-wallet transaction by volume during the pandemic accounts for 1,7 million times with 67 total users in Indonesia. This study is comprehensive on previous research on 2020 with a smaller sample. This research is aimed to find out 1) the usage intensity of e-wallet amongst them and 2) to understand the underlying factors of using such e-wallet. The data is collected by interviewing 100 students in Universitas Negeri Malang, Indonesia. The data was then analyzed using NVIVO and interpreted using content analysis to reach the objective of this research. It is found out that 1) undergraduate students use it quite frequently, and 2) three key factors as the determining factors, namely practicality efficiency, and discount. This research aims to contribute to the digital payment literature and future research agenda on e-wallet amongst undergraduate students during pandemic and post-pandemic.
Keywords: {'name': 'e-wallet'}, {'name': 'digital payment'}, {'name': 'indonesia'}
Authors & affiliations
Arum Prasasti
Affiliation not supplied
Della Ayu Zonna Lia
Affiliation not supplied
Karunia Putri Nuari
Affiliation not supplied
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