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The effect of service failure on customer loyalty through customer forgiveness and service recovery as mediation variables

Ivatul Laili · Sumiati · Sudjatno

International Journal of Research in Business and Social Science · 2022 · Vol. 11 / Issue 4 · 23-29

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Abstract

This paper aims to examine more deeply the role of the customer forgiveness and service recovery variables on the relationship between service failure and loyalty. This research uses a go-car service on a gojek as the object of research. Go-car service was chosen because it is one of the services in Go-jek that has received a lot of criticism from its users. The respondents in this research were Go-Car service users who had experienced service failures when using the service. The determination of the number of samples in this research used a purposive sampling technique with a sample of 200 respondents. The method of collecting data is using a questionnaire, the data is analyzed using PLS-SEM.

Keywords: {'name': 'Customer Loyalty'}, {'name': 'service failure'}, {'name': 'customer forgiveness'}, {'name': 'service recovery'}

Authors & affiliations

Ivatul Laili
Affiliation not supplied

Sumiati
Affiliation not supplied

Sudjatno
Affiliation not supplied

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