Factors influencing water conservation behaviour amongst low-income communities in South Africa
Rookmoney Thakur ORCID ↗ · Stanley Onwubu ORCID ↗ · Geoffrey Harris ORCID ↗ · Surendra Thakur ORCID ↗
International Journal of Research in Business and Social Science · 2022 · Vol. 11 / Issue 4 · 255-266
Publication metrics
External links open provider records or DOI searches. Provider counts are not combined. Mendeley readership measures saves, not citations.
Dimensions
Live provider badge. If unavailable, use the Dimensions link above.
Observed 21 Oct 2026, 07:22 UTC
Observed 21 Oct 2026 00:49 UTC
OpenAlex and Mendeley observations refresh on article visits, at most once per 24 hours. Unavailable data is not zero. Google Scholar opens a DOI search.
Citations received by this article, grouped by the year of the citing work. Crossref and OpenAlex lifetime totals remain separate in Publication metrics.
2017–2026 Annual history last updated:
Citations received
OpenAlex · year of the citing work
Hover over a year or focus the chart and use arrow keys to inspect values.
2017–2026 annual-history window. 2026 is year to date. Unknown years have gaps.
View data & coverage
2026 is incomplete. Within a successfully fetched ten-year window, omitted years mean zero. Years beyond a saved observation’s window remain unknown (—). Older citations are excluded, so this chart’s sum may differ from the OpenAlex lifetime total. The date above belongs to this annual history; an unsuccessful refresh keeps the previous observation.
Abstract
While economic incentives, technical developments, and government policies and regulations can all contribute to reduce residential water use, householders, on the other hand, can also help lessen overall water demands by using less water. In this study, we look at how to modify people's behaviour to conserve water at home. Using the theory of reasoned action which suggest human behaviour is a construct of subjective norms, and attitude, this study aimed to identify the factors that influences water conservation behaviour in low-income households in South Africa South Africa. The study focused on the Waterloo Township, which is located north of Durban in KwaZulu-Natal. This study followed a positive paradigm and employed a descriptive cross-sectional research design and a quantitative survey design with a sample of (n=305). Both descriptive and inferential analysis was used to analyze and present the data. Path analysis using regression coefficient was performed to establish the factors that predict water conservation behaviour. The results suggest that although the knowledge of water conservation was high among the respondents, there was however a negative gap difference (-20.3) between their knowledge (94.4%) and actual behaviour (74.1%) towards water saving techniques. The regression analysis conducted revealed that subject norms were the strongest predictor towards water conservation intentions in the Waterloo LCH. This conclusively suggest that the conceptualisation of water conservation behaviour as a function of attitude and subjective norm may be appropriate in the context of the low-cost housing areas within South Africa.
Keywords: {'name': 'Theory of reasoned action, water conservation behaviour, attitude, low-income communities '}
Authors & affiliations
Rookmoney Thakur
Affiliation not supplied
Stanley Onwubu
Affiliation not supplied
Geoffrey Harris
Affiliation not supplied
Surendra Thakur
Affiliation not supplied
Deposited references
Supplied references, not a list of publications citing this article.
No reference list supplied.