Effect of promotion, perceived usefulness, and perceived ease of use on interest in adopting e-wallet (Ovo And Dana)
Neni Meidawati Didied ORCID ↗ · Fitrias Yunitasari · Oktavina Diah Puspita
International Journal of Research in Business and Social Science · 2022 · Vol. 11 / Issue 8 · 191-201
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Abstract
This study aims to determine the effect of promotional attractiveness, perception of benefits and ease of perception on the interest in using e-wallets. The population in this study is the entire developed village community in Sleman Regency. The number of samples used was as many as 150 respondents. The sampling method used is convenience sampling. Data collection using survey method through questionnaires distributed using google form. Data analysis techniques were implemented using multiple linear regression analysis techniques. The multiple linear regression analysis results show that the attractiveness of promotions, the precept of benefits and the perception of convenience positively and significantly affect the interest in using e-wallets.
Keywords: {'name': 'Promotional Attractiveness, Preception of Benefits, Ease of Preception, E-wallet'}
Authors & affiliations
Neni Meidawati Didied
Affiliation not supplied
Fitrias Yunitasari
Affiliation not supplied
Oktavina Diah Puspita
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