The effect of innovation practices on the performance of Moroccan hotels: An empirical study
Oumayma Bedraoui · Imad Ait Lhassan ORCID ↗
International Journal of Research in Business and Social Science · 2022 · Vol. 11 / Issue 9 · 13-23
Publication metrics
External links open provider records or DOI searches. Provider counts are not combined. Mendeley readership measures saves, not citations.
Dimensions
Live provider badge. If unavailable, use the Dimensions link above.
Observed 21 Oct 2026, 07:22 UTC
Observed 21 Oct 2026 07:22 UTC
Observed 22 Oct 2026 01:56 UTC
OpenAlex and Mendeley observations refresh on article visits, at most once per 24 hours. Unavailable data is not zero. Google Scholar opens a DOI search.
Citations received by this article, grouped by the year of the citing work. Crossref and OpenAlex lifetime totals remain separate in Publication metrics.
2017–2026 Annual history last updated:
Citations received
OpenAlex · year of the citing work
Hover over a year or focus the chart and use arrow keys to inspect values.
2017–2026 annual-history window. 2026 is year to date. Unknown years have gaps.
View data & coverage
2026 is incomplete. Within a successfully fetched ten-year window, omitted years mean zero. Years beyond a saved observation’s window remain unknown (—). Older citations are excluded, so this chart’s sum may differ from the OpenAlex lifetime total. The date above belongs to this annual history; an unsuccessful refresh keeps the previous observation.
Abstract
Introducing new goods and services, processes, marketing, and organizational practices are central to economic growth. The link between innovation and performance has been the focus of attention in several studies in recent decades. This paper aims to extend the literature by examining the personal effects of innovations on firm performance for a sample of 112 hotel establishments in Morocco. The research results suggest that the five innovation practices positively influence firm performance financially in terms of revenue, firm profit and RevPAR, and non-financially in terms of improvements in occupancy, social climate and organizational practices of the firm.
Keywords: {'name': 'Product innovation'}, {'name': 'Process innovation'}, {'name': 'Marketing innovation'}, {'name': 'Organizational innovation'}, {'name': 'Environmental innovation'}, {'name': 'Firm performance'}
Authors & affiliations
Oumayma Bedraoui
Affiliation not supplied
Imad Ait Lhassan
Affiliation not supplied
Deposited references
Supplied references, not a list of publications citing this article.
DOI: 10.3390/su11133585
DOI: 10.1016/j.sbspro.2012.09.144
DOI: 10.1016/S0165-4101(01)00016-7
DOI: 10.3390/su11133666
Chemo Dzukou, K, R. (2020). Innovation Produit et Performance des Entreprises dans l'Industrie Laitière Française. University of Nantes, Doctoral School N° 597, Research Unit, Thesis presented and defended in Nantes, February 13, 2020.
DOI: 10.2753/MTP1069-6679160402
DOI: 10.1080/13662716.2013.856623
DOI: 10.1093/oxfordhb/9780199286805.003.0001
DOI: 10.1016/j.ijpe.2011.05.014
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis. Upper Saddle River, NJ: Pearson Prentice Hall.
DOI: 10.1002/bse.2678
Kaplan R.S. & Atkinson A.A. (1998). Advanced Management Accounting. Englewood Cliffs, NJ, Prentice Hall.
DOI: 10.1007/s11192-017-2322-1
Levasseur, M., & Quintart, A. (1997). Finance. Editions Economica.
Lorino, P. (1997). Méthodes et pratiques de la performance le pilotage par les processus et les compétences. Third Edition, Editions d’organisation.
Manning, M.L. & Munro, D. (2007). The survey researcher’s SPSS cookbook. 2nd edn, Pearson Education Australia, Frenchs Forest, NSW.
Manu Carri cano& Fanny Poujol (2008). Analyse de données avec SPSS. Edition Pearson.
DOI: 10.14208/BF03353817
DOI: 10.1111/j.1540-5885.2012.00996.x
OECD (2005). Oslo Manual: Proposed Guidelines for Collecting and Interpreting Technological Innovation Data. Paris.
DOI: 10.1108/JED-06-2019-0003
Plauchu, V. & Tairou, A. (2008). Méthodologie du diagnostic de l’entreprise. L’Harmattan, Paris, France, 298p.
DOI: 10.2139/ssrn.1626805
DOI: 10.3917/dbu.rouss.2005.01.0245
Schumpeter, J. (1999). Théorie de l’évolution économique – Recherches sur le profit, le crédit, l’intérêt et la conjoncture, trad. Française. Paris: Dalloz, p : 94-95.
DOI: 10.1086/254595
DOI: 10.1111/j.0737-6782.2004.00084.x
Tenenhaus, M. (1999). L’approche PLS. Revue de Statistique Appliquée, 47 (2), 5-40.
DOI: 10.1016/j.indmarman.2010.05.001
DOI: 10.3926/jiem.1564
DOI: 10.1108/14601061011040221
DOI: 10.5121/ijmvsc.2015.6105