Motorcycles delivery innovation and performance of wholesale retail sector in Kenya

Abstract

In Kenya, the wholesale and retail sector has been undergoing a difficult time that has seen some of the big retailers closing due to myriad challenges in their performance in the dynamic environment. This study sought to establish the influence of motorcycle delivery innovation on the performance of the wholesale and retail sectors in Kenya. The study was anchored on social exchange theory. The research philosophy adopted for the study was positivism. A descriptive research design using a quantitative approach was used in this study. The study targeted all wholesale and retail shops in 47 counties in Kenya that employed commercial motorcycles for their last-mile delivery of goods. Systematic sampling and simple random sampling techniques were employed to select a sample size of 383 respondents and a questionnaire was used to collect data. Descriptive and inferential analysis was undertaken across all variables using SPSS software. The findings indicated that there was a strong relationship between delivery innovations and the performance of the wholesale and retail businesses in Kenya (0.785). On the hypotheses, the study found that motorcycle delivery innovation had a statistically significant influence on the performance of wholesale and retail businesses in Kenya (t = 16.560, p=0.000 <0.05). The study concluded that motorcycle delivery innovations/solutions have a strong and statistically significant relationship with the performance of wholesale and retail businesses. The study recommends that wholesalers, retailers, and motorcyclists to have collaboration as they have mutual benefits. The study suggests that another study can be conducted to investigate the influence of embracing motorcycles by online businesses on their performance and growth.

Keywords: {'name': 'Collaboration, Delivery Innovation, Performance, Wholesale, and Retail Sector. '}

Authors & affiliations

Wanjau Christopher Kinyua
Affiliation not supplied

Gichuhi D. M
Affiliation not supplied

K. Kiambati
Affiliation not supplied

Deposited references

Supplied references, not a list of publications citing this article.

Adu, J., Bishop, T. Barber, C. Divall, D. Krasnolucka-Hickman, A. Kiracho, E. Muhia, G. Mwaipopo, H. Rettie, and Porter, (2018). Enhancing Understanding on Safe Motorcycle and Three Wheeler use for Rural Transport. London: ReCAP for DFID.

Ajar, K. (2011). Understanding the emerging role of motorcycles in African cities. A political economy perspective.

Allan, R. David, B. Lee, D. Morgan, C. & Jeff, W. (2017). How will e-commerce growth impact our transportation network? Texas A&M Transportation Institute, 1-38

DOI: 10.4314/gjds.v7i2.66882

DOI: 10.1186/s12873-017-0137-2

Dinye, R. D., & Ahmed, A. (2016). Motorized transportation in the urban areas in Northern Ghana: the case of motorcycle township.

DOI: 10.1016/j.cities.2012.02.004

Homans, G. (1974). Social Behavior: Its Elementary Forms (revised edition). New York: Harcourt, Brace, Jovanovic

Homans, G. C. (1950). The human group. NY: Harcourt Brace.

DOI: 10.1086/222355

Homans, G. C. (1984). Coming to my senses. New Brunswick, NJ: Transaction Books.

Homans, G. C., and Charles P. C., Jr. (1934). An Introduction to Pareto, His Sociology. New York: Knopf.

Homans. G.C. (1961). Social behavior. NY: Harcourt Brace.

DOI: 10.1080/01441640309890

Howe, J.G., & Davis, A. (2002). Boda boda - Uganda’s rural and urban low-capacity transport services.

Kangethe, K. (2015). Boda bodas generate 400 million shillings daily in Kenya. Retrieved August 22, 2017, from Capital Business: http//http://www.capitalfm.co.ke/business/2015/05/boda-bodas-generating-sh400mndaily-in Kenya/

Kenya National Bureau of Statistics, (2017). Economic Survey, 2017. Nairobi, Kenya: Government Printing Office.

Kenya National Bureau of Statistics, (2017). Kenya facts and figures. Nairobi: Kenya.

Kenya Private Sector Alliance (KEPSA) (2020). Business Perspectives on the Impact of the Coronavirus on Kenya’s Economy, KEPSA, Nairobi.

DOI: 10.3141/2379-05

Malinowski, Bronislaw (1922). Argonauts of the Western Pacific: An Account of Native Enterprise and Adventure in the Archipelagos of Melanesian New Guinea. London: Routledge & Kegan Paul.

Mbugua, C. (2011). The effects of the motorcycle transport revolution on the economic growth of Kenya. A case of Thika district. Unpublished thesis submitted to KCA University. Nov. 2011.

DOI: 10.1016/j.sbspro.2014.01.068

Mugenda, O., & Mugenda, A. (2003). Research Methods: Quantitative and Qualitative methods. Nairobi, Rev editions.

DOI: 10.24940/ijird/2018/v7/i3/MAR18011

Nkede, L. (2012). The Socio-Cultural Impact of the Introduction of Motorbike Taxis in the Rural Community. University of Yaoundé. Published Master Thesis.

DOI: 10.6007/IJARBSS/v8-i2/3968

DOI: 10.3167/mih.2015.060109

DOI: 10.1177/0042098014539402

Starkey, P., (2016). Provision of rural transport services: user needs, practical constraints, and policy issues. Transport and Communications Bulletin for Asia and the Pacific 86, 6 –22.

Taruwere, Y.A., (2012). Determinants of Earnings among Commercial Motorcycle Operators in Kwara State, Nigeria. International Journal of Economics and Management Sciences 2, (2),11-17

DOI: 10.1038/s41534-018-0079-x

DOI: 10.1016/j.sbspro.2014.01.1452

DOI: 10.3390/su11041103