Attributes of innovation and adoption of mobile banking in Egypt
Osama Elbayoumy ORCID ↗ · Xiu-Hao Ding
International Journal of Research in Business and Social Science · 2023 · Vol. 12 / Issue 9 · 252-259
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Abstract
While studying the adoption of mobile banking, its antecedents must be considered to have a better understanding and complete picture of the factors affecting the adoption of mobile banking. There is a scarcity of studies about the effect of the (Rogers, 1995, 2003) five attributes of innovation on the adoption of mobile banking. So, this paper examined the effect of relative advantage, compatibility, complexity, trialability, and observability on the adoption of mobile banking in Egypt. The study hypotheses were tested using primary data collected online. The results show that relative advantage, compatibility, and observability have a significant positive impact on the adoption of mobile banking. On the other hand, the effect of complexity and trialability on the adoption of mobile banking was negative but nonsignificant.
Keywords: {'name': 'Diffusion of Innovation Theory, Adoption of Mobile Banking, Attributes of Innovation.'}
Authors & affiliations
Osama Elbayoumy
Affiliation not supplied
Xiu-Hao Ding
Affiliation not supplied
Deposited references
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