Digital transformation in the recruitment process: Revealing Gen Z's interest in career opportunities

Abstract

This study aims to analyze the influence of social media use, technology utilization, and e-recruitment on the interest of Generation Z in career opportunities in applying for jobs. Gen Z has a high reliance on technology and social media, which has an impact on the way they search for and apply for jobs. The method used in this study is a quantitative method. The data source in this study uses primary data. The data collection technique uses a google form questionnaire. The population in this study is active students who take their TA thesis. Even 2023/2024 at the Faculty of Economics and Business, Prof. Moestopo University (Religious). The sample in this study is 30 people. The sampling method is random sampling. The data analysis in this study uses multiple linear regression using validity test, reliability test, classical assumption test and t-hypothesis test and determination coefficient test. The results of the study show that the use of social media, the use of technology, and e-recruitment have a positive influence on Generation Z's interest in career opportunities in applying for jobs. Social media plays a role in disseminating vacancy information widely. Generation Z relies heavily on social media as a source of information and a means to explore career opportunities. Technology, such as online job search platforms, social media, and digital communication tools, provides easy access and quick information, thereby increasing their interest in finding and applying for jobs. Generation Z tends to be more interested in the recruitment process that is carried out online compared to conventional methods.

Keywords: {'name': 'Social Media, Technology Utilization, E-Recruitment, Interest, Generation Z, Apply for a Job'}

Authors & affiliations

Meiliyah Ariani
Affiliation not supplied

Zulhawati
Affiliation not supplied

Deposited references

Supplied references, not a list of publications citing this article.

DOI: 10.4135/9781452243351

Bencsik, A., & Machova, R. (2016). Knowledge Sharing Problems from the Viewpoint of Intergeneration Management. CMLG2016-4th International Conferenceon Management, Leadership and Governance. Vol.4. https//academic-bookshop.com

DOI: 10.7441/joc.2016.03.06

DOI: 10.1016/S0149-2063(00)00045-3

DOI: 10.37373/infotech.v4i2.558

Ismanto, E., Cynthia, E.P. (2001). Rancang Bangun e-Recruitment untuk Sekolah Kejuruan dengan Model Knowledge Centered Services (KCS). Journal of Education Informatic Technology and Science, 1(1), 70-80. https://ejurnal.umri.ac.id/index.php/JeITS/article/view/1247/738

DOI: 10.1037/0021-9010.90.5.928

DOI: 10.1111/j.1468-2389.2006.00342.x

Heuer, Chris dalam Solis. (2010). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. New Jersey, Canada. file:///C:/Users/Hp/Downloads/Engage_Build_Cultivate_and_measure_Succe.pdf

DOI: 10.20473/vol7iss20208pp1572-1583

DOI: 10.30872/psikostudia.v12i1.9922

DOI: 10.17358/jabm.6.3.628

DOI: 10.31539/costing.v7i1.6257

DOI: 10.31539/costing.v7i1.6257

DOI: 10.1007/978-981-32-9949-8_5

DOI: 10.1111/j.1744-6570.2003.tb00144.x

Masruri, Sutarjo, Surya, H, dkk. (2024). Effectiveness Of The Use Of Technology In The Development Of Marketing Strategies In The Company. Journal of Management Studies and Entrepreneurship (MSEJ). 5 (2), 4981-4994. https://doi.org/10.37385/msej.v5i2.4895

Permadi, K. D., & Netra, I. G. S. K. (2015). Pengaruh Reputasi, Kompensasi, Dan Lingkungan Kerja Terhadap Minat Melamar Pekerjaan Oleh Mahasiswa Universitas Udayana (Doctoral dissertation, Udayana University). E Jurnal Manajemen. 4 (10), 3256-3286. https://ojs.unud.ac.id/index.php/manajemen/article/view/14569

Pritchard, K., Richardson, N., & Lillywhite, A. (2020). How do online job platforms impact the nature of work and employment?

DOI: 10.30737/ekonika.v6i2.1500

Riadi, M. (2022). Reputasi Perusahaan (Pengertian, Aspek, dan Indikator). Kajianpustaka. https://www.kajianpustaka.com/2022/06/reputasi-perusahaan.html

Rulli N. (2017). Media Sosial, Perspektif Komunikasi, Budaya, Dan Sosioteknologi. https://inlislite.uin-suska.ac.id/opac/detail-opac?id=11898

DOI: 10.1002/0471264385.wei1204

Sugiyono. (2021). Metode penelitian kuantitatif kualitatif dan R dan D. Alfabeta. https://inlislite.uin-suska.ac.id/opac/detail-opac?id=26594

DOI: 10.2307/249443