Psychosocial challenges faced by young females dating sugar daddies
Valeria Baloyi ORCID ↗ · Mpho Madzhie · Maphuti Chueng ORCID ↗
International Journal of Research in Business and Social Science · 2025 · Vol. 14 / Issue 2 · 272-278
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Abstract
Sex motivated by economic exchange is a major public health problem which predisposes individuals to HIV and other sexually-transmitted diseases. The current study explored the psychosocial challenges faced by young females dating sugar daddies. A qualitative approach using a case study design was employed. A purposive sampling method was used to select the participant, data was collected through semi-structured interviews using an interview guide and thematic content analysis was conducted. The results indicated that the contributory factors/ reasons for young females dating sugar daddies are the need for financial support, emotional maturity of the sugar daddies, materialistic gain, peer influence, stress reduction, an innate desire for a father figure and the young female’s poverty/impoverished conditions. Additionally, the results showed that young females face challenges when dating sugar daddies which include risk of contracting sexually-transmitted infections, lack of emotional attachment and poor academic performance. Awareness campaigns and educational programs were identified as strategies to aid reduce females’ trend of dating sugar daddies. The current study has contributed to the existing body of knowledge on a psychological understanding of the phenomenon and efforts should be made to work with the community to reduce the transactional sex pandemic.
Keywords: {'name': 'Blessee, Blesser, Transactional sex'}
Authors & affiliations
Valeria Baloyi
Affiliation not supplied
Mpho Madzhie
Affiliation not supplied
Maphuti Chueng
Affiliation not supplied
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