Analyzing the impact of social media platforms and audience demographics on advertising campaign performance
Amina Hadzic ORCID ↗ · Mersid Poturak ORCID ↗
International Journal of Research in Business and Social Science · 2025 · Vol. 14 / Issue 4 · 09-18
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Abstract
This study investigates the strategic effectiveness of social media advertising by analyzing the relationship between platform selection, audience demographics, and campaign performance metrics. Using a dataset encompassing Instagram, Facebook, Pinterest, and Twitter, the research evaluates key indicators such as engagement, conversion rates, and return on investment (ROI). By employing statistical methods like ANOVA and regression analysis in SPSS, the study aims to identify optimal platform-audience combinations and assess how different campaign goals influence outcomes. The findings will provide valuable insights for advertisers and businesses seeking to enhance their social media strategies and maximize advertising effectiveness.
Keywords: {'name': 'Social Media Platforms, Audience Demographics, Advertising Compaigns'}
Authors & affiliations
Amina Hadzic
Affiliation not supplied
Mersid Poturak
Affiliation not supplied
Deposited references
Supplied references, not a list of publications citing this article.
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