The Influence of restaurant image on behavioural intention: The mediating role of experience value and customer satisfaction
Sulfi Abdul Haji · Daud Hasim · Marwan Man Soleman · Faradisa Bachmid ORCID ↗
International Journal of Research in Business and Social Science · 2025 · Vol. 14 / Issue 5 · 25-31
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Abstract
This study aims to obtain the results of the analysis of the influence of restaurant image on behavioural intention, with the mediating role of experience value and customer satisfaction on restaurant customers in Ternate City. A total of 127 restaurant customers were used as samples in this study. A purposive sampling approach was used. The analysis method used to test the hypothesis in this study was SEM-PLS. The study showed that restaurant image had no significant effect on behavioural intention. Further studies also showed that restaurant image positively and significantly affected experience value and customer satisfaction, and positively and significantly impacted behavioural intention. The variables experience value and customer satisfaction can mediate the influence of restaurant image on behavioural intention.
Keywords: {'name': 'Restaurant Image, Experience Value, Customer Satisfaction, Behavioural Intention'}
Authors & affiliations
Sulfi Abdul Haji
Affiliation not supplied
Daud Hasim
Affiliation not supplied
Marwan Man Soleman
Affiliation not supplied
Faradisa Bachmid
Affiliation not supplied
Deposited references
Supplied references, not a list of publications citing this article.
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