Exploring the development of medical tourism industry in Southeast Asia region
Suseela Devi Chandran · Fadilah Puteh · Nur Alia Azmi · Norazah Mohd Suki
International Journal of Business Ecosystem & Strategy · 2020 · Vol. 2 / Issue 3 · 28-32
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Abstract
Medical tourism is a global phenomenon in many parts of the world. It features an activity where individuals travel from home country to the host country to seek or receive medical healthcare. Being the third largest sector, medical tourism has a significant contribution towards economic development in the Southeast Asia (SEA) region. However, the literature review depicts a scarcity of research on niche areas among the top player in this region. This study aims to explore the development of the medical tourism industry in the SEA region. An in-depth interview with stakeholders and private hospitals were conducted and analyzed using thematic analysis coupled with document analysis from various secondary data. Four SEA regions were chosen namely Malaysia, Indonesia, Thailand, and Singapore which offer specific niche markets to promote the medical tourism industry. Interestingly, these countries are complementing and not competing with each other in the same industry. This study is vital in enriching the literature in the field of medical tourism in showcasing the niche market of medical tourism in the SEA region. This study also contributes greatly to comparative analysis between these countries in the medical tourism sector.
Keywords: {'name': 'Healthcare services, medical tourism, medical tourists, Southeast Asia region'}
Authors & affiliations
Suseela Devi Chandran
Affiliation not supplied
Fadilah Puteh
Affiliation not supplied
Nur Alia Azmi
Affiliation not supplied
Norazah Mohd Suki
Affiliation not supplied
Deposited references
Supplied references, not a list of publications citing this article.
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