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Community perceptions of Ubuntu through participatory engagement: A societal impact evaluation in rural South Africa

Mulalo Maumela ORCID ↗ · Vhonani Netshandama · Mammusa Lekoa · Nakisani Nemadodzi

International Journal of Research in Business and Social Science · 2026 · Vol. 15 / Issue 2 · 303-312

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Overview

Abstract

This paper evaluates the societal impact of the Ubuntu Project, one of three 2024 Societal Impact Projects implemented by the University of Venda (UNIVEN) in rural Limpopo Province, South Africa, alongside Skills for the Future (SfFP) and Phasing Out of Accounting. Centered on the Ubuntu Project, this project review examines its role in addressing community needs through collaborative engagement with stakeholders in the Vhembe and Mopani Districts. Employing a mixed-methods approach, data were collected through qualitative semi-structured interviews and focus group discussions (FGDs) with beneficiaries and stakeholders, complemented by quantitative surveys with 126 respondents, which were analysed using Thematic Analysis and SPSS software. Findings demonstrate the Ubuntu Project’s success in promoting Ubuntu principles of humanity, interconnectedness, and mutual support, enhancing social cohesion, reducing social isolation, and fostering positive behavioural changes, including decreased crime, teenage pregnancies, and substance abuse in participating villages. Commendations highlight robust community participation and intergenerational learning, though challenges such as limited funding, inconsistent oversight, and incomplete documentation of data were noted. Recommendations include securing sustainable funding, improving monitoring systems, and expanding stakeholder inclusivity. This evaluation underscores the Ubuntu Project’s potential as a culturally resonant university-community initiative, offering a model for societal transformation in rural contexts.

Keywords: {'name': 'Societal impact, community engagement, Ubuntu'}

Authors & affiliations

Mulalo Maumela
University of Venda

Vhonani Netshandama
Affiliation not supplied

Mammusa Lekoa
University of Venda

Nakisani Nemadodzi
University of Venda

Deposited references

Supplied references, not a list of publications citing this article.

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