Behavioral asset pricing: Review and synthesis in international markets
Samuel Tabot Enow
International Journal of Research in Business and Social Science · 2026 · Vol. 15 / Issue 3 · 221-225
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Abstract
Traditional asset pricing models assume rational investors and informational efficiency. However, persistent anomalies, and recurrent financial crises challenge these assumptions. This study synthesizes findings from leading international research to evaluate how cognitive biases shape asset prices and provides a comprehensive review and synthesis of behavioral asset pricing in international financial markets over a period from 2004 to 2024. Evidence from the extensive stock market data, cross-market behavioral heterogeneity and survey-based risk premia consistently demonstrates that behavioral effects are time-varying and regime-dependent. The findings indicate that behavioral heterogeneity intensifies during boom and bubble periods, diminishes during crashes, and generates predictable patterns in returns across asset classes and countries. Overall, the study re-iterates support for a dynamic behavioral asset pricing framework that integrates psychological factors into international financial market analysis.
Keywords: {'name': 'Asset pricing; behavioral finance; EMH; MPT; financial markets'}
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Samuel Tabot Enow
Research Associate, The IIE VEGA School
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