Mitigating Road Fatalities among the Youth in South Africa
Motselisi Mofokeng ORCID ↗ · Aletta Tolmay ORCID ↗ · Sumei Van Antwerpen ORCID ↗
International Journal of Research in Business and Social Science · 2026 · Vol. 15 / Issue 5 · 309-318
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Abstract
The problem addressed in this paper relates to the high road fatalities among the youth in South Africa. The high youth fatality rate is concerning as it results in immediate economic impacts as well as the future loss of productive people. The objectives of the paper include identifying the most prominent educational strategies and ascertaining the applicable communication media for mitigating road fatalities among the youth in South Africa. The research followed a quantitative approach to determine the perceptions of traffic offi3cers and crash investigators regarding the driving behaviour of the youth. It was found that the most effective education strategy is to include road safety in the school curriculum and educate future drivers from a young age. The study further found that social media is the most effective medium for promoting road safety for the youth. Policymakers are encouraged to take a holistic approach when educating the youth and include all educational stakeholders. The paper makes a theoretical contribution because it tested the most applicable strategies with the associated educational media to circumvent fatalities among the youth. Recommendations regarding the strategies are made towards road safety authorities. The paper further makes a managerial contribution by providing guidance towards policymakers and transportation providers on developing road safety strategies aimed at the South African youth that will benefit the greater community.
Keywords: {'name': 'Road fatalities'}, {'name': 'Youth'}, {'name': 'South Africa'}, {'name': 'Road safety strategies'}
Authors & affiliations
Motselisi Mofokeng
University of South Africa
Aletta Tolmay
UNISA; University of South Africa
Sumei Van Antwerpen
University of South Africa
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