How fear of change, lack of innovation led to Nokia’s failure?
Doaa m Salman Abdou ORCID ↗ · Ranim Hussein ORCID ↗
International Journal of Business Ecosystem & Strategy · 2020 · Vol. 2 / Issue 4 · 43-48
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Abstract
The aim of the paper to investigates the reason for business failure using Nokia as a case study. The paper applies the explanatory conclusive research design since there are cause and effect relations that seek to provide a better understanding of the reasons for the market failure. The mobile manufacturing sector is the most interesting and innovative of all in the “Information & Communications Technology” sector (ICT). Nokia was once known as the market’s dominant company, leader, and pacesetter until it underwent a tremendous market failure. The aim of this research is to shed light on Nokia’s failure in the market due to its complacency & fear of change, lack of innovation moving too slowly in terms of being too late in making decisions & inventing of the iPhone. Paper elaborately discusses and analyses the failure reasons supported by a literature review in addition to the characteristics of this industry and its market structure. Finally provide advice for business makers
Keywords: {'name': 'market failure'}, {'name': 'technology'}, {'name': 'Nokia'}
Authors & affiliations
Doaa m Salman Abdou
Affiliation not supplied
Ranim Hussein
Affiliation not supplied
Deposited references
Supplied references, not a list of publications citing this article.
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