The impact of organizational change strategies on competitive advantage in commercial banks in Al-Bayda City-Libya

Abstract

The purpose of this article is to examine effect of organizational change strategies on competitive advantage of Al-Bayda Commercial Banks. The descriptive analysis approach was used to accomplish the objectives of this study, and the necessary data for the study were collected through a questionnaire. The study was conducted on a sample of (91) managers in these banks. A group of descriptive and analytical analysis methods were employed to process the data. It has been found that there are high levels of two organizational change strategies: the awareness strategy and the mental strategy, while the level of coercive strategy use was moderate. The results indicated that there is a significant effect of organizational change strategies on competitive advantage, and that there is a significant effect of organizational change strategies in the dimensions of competitive advantage (cost, quality, flexibility and innovation).

Keywords: {'name': 'Organizational Change Strategies, Competitive Advantage, Commercial Banks, Al-Bayda.'}

Authors & affiliations

Emhamad Elmansori
Affiliation not supplied

Adel Al-Hindawi
Affiliation not supplied

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