Entrepreneurial success factors in traditional and digital business processes: A comparative literature review
Elena Gjorevska · Marija Stanojevska
International Journal of Business Ecosystem & Strategy · 2025 · Vol. 7 / Issue 5 · 01-13
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Abstract
Startups have been recognized as direct drivers of national economic prosperity; therefore, factors that contribute to their success hold a special place in entrepreneurship literature. Still, there is a lack of studies elaborating how the emergence of new digital technologies has changed the way success factors impact ventures. To address the research problem, a qualitative methodology is employed grounded on systematic literature review, summarizing insights from existing literature, incorporating 110 research papers published on Emerald, Scopus and EBSCO, and other relevant bases, in the period from October 2024 to September 2025. The central objective of this research is to provide clear comparisons of the impact of four internal entrepreneurial success factors (knowledge, internal innovation capacity, social networks and managerial and planning ability) in the frames of traditional and digital businesses. Results show that the four studied success factors are essential for both traditional and digital businesses. It illustrates that the four elaborate factors are mutually interconnected, starting with traditional processes which emphasize experiential learning, transferring to digital processes emphasizing knowledge of sophisticated technology. As contribution to entrepreneurial practice, comparative analysis underlines the need for deeper understanding of entrepreneurial environments and adaptation of hybrid capabilities combining strategic planning with digital adaptability.
Keywords: {'name': 'Systematic review, Traditional businesses, Digital transformation, Entrepreneurial success.'}
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Elena Gjorevska
University American College Skopje
Marija Stanojevska
University American College Skopje
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