Digital transformation in South Africa's agri-business sector: Opportunities and challenges
Steven Lububu · Michael Twum Darko ORCID ↗
International Journal of Business Ecosystem & Strategy · 2025 · Vol. 7 / Issue 5 · 74-79
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Abstract
Digital transformation is significantly reshaping the global agribusiness sector, with South Africa actively participating in this technological shift. This paper investigates the influence of digital technologies on enhancing productivity, sustainability, and competitiveness within South African agriculture. The adoption of innovations such as precision agriculture, artificial intelligence (AI), Internet of Things (IoT), and blockchain is increasingly viewed as essential for addressing challenges related to climate change, food insecurity, and economic instability. The study highlights the potential of digital transformation to improve supply chain transparency, expand market access, and strengthen risk management. However, it also acknowledges persistent obstacles to adoption. These include poor digital infrastructure in rural regions, high technology implementation costs, limited technical skills, and gaps in digital literacy, particularly among smallholder farmers. By drawing on literature reviews, policy analysis, and empirical case studies, the paper provides a balanced assessment of both opportunities and limitations associated with digital agriculture in the South African context. Findings reveal that while large commercial farms are increasingly utilizing digital tools, small-scale farmers face systemic barriers that limit their participation in the digital economy. As a result, the paper advocates for inclusive digital strategies and capacity-building programs aimed at closing the digital divide. It emphasizes that the success of digital transformation in South African agri-business depends heavily on coordinated efforts among government, industry players, and local farming communities to ensure broad-based access and equitable outcomes.
Keywords: {'name': 'Digital transformation'}, {'name': 'agribusiness'}, {'name': 'South Africa'}, {'name': 'precision agriculture'}, {'name': 'smallholders'}
Authors & affiliations
Steven Lububu
Cape Peninsula University of Technology
Michael Twum Darko
Cape Peninsula University of Technology
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