The adoption of integrated technologies in increasing the productivity of agripreneurship

Abstract

Agriculture has advanced from subsistence farming to a dynamic, market-oriented sector fuelled by agripreneurship. The use of modern technology, such as artificial intelligence, the Internet of Things, and precision farming, is changing agricultural productivity and sustainability. Despite these developments, the adoption of such technology by agripreneurs remains unequal, particularly in developing countries. Structural inequities, limited access to resources, and insufficient technical skills continue to impede the efficient use of technology. The study adopted a qualitative desktop review to analyse the existing literature on integrated technologies to increase agripreneurship productivity. The secondary data sources were journal articles, online books and government reports. The timeframe of the included data ranges from 2018 to 2026, while data from 2017 and earlier were excluded. Lastly, keywords such as agripreneurship and integrated technologies were used to search for data across sources, including Google Scholar and Web of Science. The findings show that integrated technologies improve agricultural output, efficiency, and resource optimisation among agripreneurs. The study also found that perceived usefulness substantially influences readiness to accept technology, although perceived ease of use remains a significant issue due to insufficient technical abilities. Furthermore, extrinsic problems such as poor infrastructure, budgetary constraints, and insufficient institutional backing impede wider adoption. Based on the Technology Acceptability Model, the findings show that tackling these hurdles is critical to improving technology acceptability and maximising agribusiness outcomes. The integration of technology into agripreneurship plays an important role in mitigating socio-economic challenges by creating jobs, boosting the local economy, and helping agripreneurs manage their farms effectively. Various technologies are adopted to minimise the impacts of climate change, improve pest control, and increase productivity and efficiency.

Keywords: {'name': 'technology, agripreneurship, Socio-economic, productivity'}

Authors & affiliations

Thembinkosi Peter Kalanga
Durban University of Technology

Mavundla Thabiso S’bonelo
Durban University of Technology

Pfano Mashau
Durban University of Technology

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