International Journal of Business Ecosystem & Strategy

In today’s technology and digital era, the main problem that can impact the life sector is the aspect of Human Resources with the expertise and competence of an employee. Organizational goals will be achieved, however, with advances in information technology, activities carried out by humans can be completed efficiently and effectively to obtain optimal results. This study aims to determine employees' service performance by linking several variables including digital competence, work-life balance, work stress, and emotional intelligence. This study used the PLS (Partial Least Square) analysis tool and the number of samples was 190 respondents. The study results show that digital competence has no effect on service performance but positively impacts work-life balance and stress. Moreover, emotional intelligence does not moderate the relationship between digital competence and work life balance on service performance but moderates the relationship between work stress and service performance. This research was conducted to determine the performance of employee services and the employees of PT. X were the object of analysis.

Turnover intention is an employee's desire to move to another agency or stop working on their own volition or voluntarily from the organization where they work for certain reasons. Turnover intention behavior has a negative impact on the smooth operation of the organization, so it is necessary to study the factors that influence it and efforts to prevent it. This study aims to examine the effect of workplace well-being and workplace incivility on turnover intention, as well as to examine the role of job embeddedness in moderating the relationship between the two independent variables with the above dependent on employees of the Ministry of Agriculture vertical agency in Manokwari. This study uses a quantitative approach involving 121 respondents. Data analysis using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results showed that; (1) workplace well-being has a negative and significant effect on turnover intention, (2) workplace incivility has a positive and significant effect on turnover intention, (3) job embeddedness significantly plays a role in moderating the relationship between workplace well-being and turnover intention, and (4) Job embeddedness plays a significant role in moderating the relationship between workplace incivility and turnover intention. To prevent turnover intention behavior in employees of the Ministry of Agriculture's vertical agency in Manokwari, it is suggested that the level of job embeddedness should always be maintained and improved for all employees of the Ministry of Agriculture's vertical agency in Manokwari.

This study aims to examine and understand the influence of psychological capital on employee turnover intention through the mediating role of organizational commitment and work-life balance on Generation Z and millennial employees in Bandung, West Java. The data used in this study are primary and secondary data obtained from the employees of the companies and the company data. This study uses the census method as a sampling technique, with a number of samples of 100 respondents. The data is collected by distributing questionnaires and carrying out observations in the company. The data is further processed using Structural Equation Modeling with the Partial Least Square method. The results of this study indicate that psychological capital has a significant influence on employee turnover intention, organizational commitment, and work-life balance. Furthermore, organizational commitment and work-life balance are found to have a direct negative influence on turnover intention. Both of these variables also act as mediators in the relationship between psychological capital and turnover intention.

This study aims to examine and analyze the effect of environmental awareness and knowledge on green behavior mediated by employee wellbeing. The research was conducted at the Batik Warna SMEs in the Kebon Indah Community located in Klaten, Central Java, with 118 respondents. Data analysis used the quantitative method of Structural Equation Modeling (SEM) SMART – Partial Least Square (PLS) Software. The results showed that: (i) There is a positive and significant influence between environmental awareness and employee well-being, (ii) There is a positive and significant influence between environmental knowledge and employee well-being, (iii) There is a positive and significant effect between employee wellbeing and employee green behavior, (iv) There is a positive and significant effect between environmental awareness on employee green behavior mediated by employee wellbeing, (v) There is a positive and significant effect on environmental knowledge on employee green behavior mediated by employee wellbeing at Batik Warna Alam SMEs in the Kebon Indah Community, located in Klaten, Central Java.

This study aims to examine the effect of work-life balance and emotional intelligence on organizational intelligence through work engagement. This quantitative research was conducted by distributing questionnaires to 118 employees of Kebumen Branch and Unit of BRI Bank using a purposive sampling method. The data analysis used was Structural Equation Modeling (SEM) using second-order confirmatory with the help of SmartPLS 3.0 application. The results showed that; (1) work-life balance has a positive and significant effect on work engagement, (2) emotional intelligence has a positive and significant effect on work engagement, (3) work-life balance has a positive and significant effect on organizational commitment, (4) emotional intelligence has a positive and significant effect on organizational commitment, (5) work engagement has a positive and significant effect on organizational commitment, (6) work engagement plays a role in mediating the effect of work-life balance on organizational commitment (7) work engagement plays a role in mediating the effect of emotional intelligence on organizational commitment of employees of Kebumen Branch and Unit of PT Bank BRI.

This study aims to examine and investigate the controversy surrounding the extinguishment and revocation of rights to abandoned land under Indonesia’s Government Regulation No. 48/2025, viewed from the perspective of Indonesian land law. The research employs a literature review methodology, encompassing relevant legislation and academic literature. The findings indicate that the provisions regarding the extinguishment and revocation of rights to abandoned land in Indonesia’s Government Regulation No. 48/2025 grant the state broad authority to extinguish and revoke such rights and transfer them to the Land Bank and the State Land Reserve. These actions are carried out without guarantees of due legal process or the provision of compensation to the former rights holders. This approach is considered highly controversial and inconsistent with prevailing legal norms in Indonesia. Hence, the study’s findings are expected to serve as a foundation for the government to adopt an integrated legal approach in addressing the issue of abandoned land in Indonesia, thereby ensuring consistency of authority and legal certainty. In this regard, the government needs to revise Indonesia’s Government Regulation No. 48/2025 specifically concerning the termination and revocation of rights to land categorized as abandoned while considering approaches adopted in other ASEAN countries. Ultimately, this research is expected to make a valuable contribution to the literature on land governance, property rights, and land regulatory policy in Indonesia.

The rapid advancement of information and communication technologies has profoundly transformed urban governance and tourism development worldwide, giving rise to the concepts of Smart City and Smart Tourism as integrated models of sustainable innovation. In Indonesia, several local governments have adopted Smart City initiatives to enhance public service quality and economic competitiveness. Among them, Bekasi Regency has emerged as one of the leading regions in formulating a comprehensive Smart Tourism planning framework. This study aims to examine the key dimensions of Smart Tourism planning in Bekasi by analyzing how digital transformation, governance innovation, and technological integration are embedded within the regional development agenda. Employing a qualitative approach that combines literature review and in-depth interviews with members of the Bekasi Smart City Council, this research utilizes thematic analysis through NVivo software. The findings indicate that technology and innovation form the core of Bekasi’s Smart Tourism planning, emphasizing three interrelated components: Smart Experience, Smart Business Ecosystem, and Smart Destination. The study also reveals that although digital infrastructure and public service systems have been significantly developed, challenges remain in data management, interoperability, and community digital literacy. It concludes that effective Smart Tourism planning should prioritize data-driven governance, cross-sector collaboration, and community empowerment to strengthen tourism competitiveness and ensure sustainable regional development.

This study investigates the structural impact of greenwashing perceptions on green purchase intentions through the dual mediating mechanisms of green skepticism and green confusion within the local skincare brand context in Indonesia. Grounded in the Stimulus–Organism–Response (S-O-R) framework, a quantitative research design was executed using Partial Least Squares Structural Equation Modeling (PLS-SEM) on a purposive sample of 105 Generation Z consumers in Sleman Regency, Special Region of Yogyakarta. The findings demonstrate that greenwashing perceptions directly suppress green purchase intention (β=−0.460,p=0.014) while significantly driving both green skepticism (β=0.660,p=0.005) and green confusion (β=0.741,p<0.001). Furthermore, green skepticism (β=−0.244,p<0.001) and green confusion (β=−0.252,p<0.001) exert negative effects on green purchase intention. Specific indirect effect testing confirms that both green skepticism (VAF=25.9%) and green confusion (VAF=28.9%) function as partial complementary mediators. This study advances sustainable business ecosystem strategy by illustrating how deceptive environmental communications trigger parallel psychological barriers that diminish consumer engagement. Managerial recommendations prioritize transparent sustainability disclosures, verifiable third-party eco-certifications, and educational branding to build long-term stakeholder trust.

This study examines the causes of marketing performance stagnation in a mature and highly competitive industry context and investigates how segmentation, targeting, and positioning (STP) decisions can be reconfigured to support performance recovery. Using empirical analysis of customer transaction and behavioral patterns, the findings reveal that market value is highly concentrated within core segments characterized by stable and repeated purchasing behavior. However, these behavioral insights have not been systematically translated into coordinated STP decisions, resulting in unfocused targeting and generic positioning.  To address this gap, the study proposes a behavior-driven STP approach that reconceptualizes STP as an adaptive decision system rather than a static market planning framework. Under this approach, segmentation serves to identify value structures based on observed customer behavior, targeting functions as a strategic resource allocation decision derived from behavioral intensity and stability, and positioning reflects the consumption context and behavioral motives of core segments.  The study contributes to the industrial marketing management literature by demonstrating how behavior-driven STP operates as an adaptive marketing capability that enables firms to restore strategic coherence and improve marketing effectiveness following organizational and environmental disruptions. Managerially, the findings suggest that firms should institutionalize the use of behavioral customer data, narrow strategic focus toward high-value core segments, and align value propositions with actual usage contexts to enhance performance sustainability in dynamic market environments.

Understanding the determinants of Battery Electric Vehicle (BEV) purchase intention in emerging markets requires rigorous empirical investigation. This study examines the key factors that discriminate between consumers who express interest and those who remain unwilling to purchase BEVs in Indonesia. Using survey data from 281 respondents, discriminant analysis was conducted to assess the influence of product attributes, price perceptions, and demographic characteristics on consumer behavioral intentions. Cross-validation results indicate a hit ratio of 79.4%, surpassing the proportional chance criterion of 63.36%, thereby confirming the model’s predictive validity. The findings reveal that the relatively high upfront purchase price is the strongest discriminating factor, followed by income level and product performance, suggesting that economic evaluations and functional value appraisals dominate consumer decision-making processes. Additional economic considerations—government incentives and operational costs—also significantly differentiate consumer groups. In contrast, demographic variables such as education, age, and gender exhibit limited discriminant power, although younger consumers demonstrate greater openness to BEV adoption. Overall, the results indicate that BEV purchase intention in Indonesia is primarily shaped by cost-related perceptions and assessments of functional product value. Future studies are encouraged to incorporate psychological constructs and utilize longitudinal designs to capture behavioral dynamics over time.