Explore publications.

The adoption of plausible strategic marketing deliverables within the sustainable agricultural ecosystem remains a challenge for small-scale growers due to scarce resources and constraint capabilities.  The prospects of expediting access to markets and points of sale, which properly established and capacitated enterprises dominate, contain the ability for small-scale growers to commercialise their hard-earned crops and produce. This study unpacks the strategic marketing techniques and tools that small-scale growers could utilize to mitigate their active participation in the complex agricultural business ecosystem. The body of literature explicated various considerations that could be integrated into an attempt to demystify the common challenges and constraints that conform the small growers from the marking mix context and perspective. A positivism-oriented philosophy of the quantitative methodology was utilized in the study to solicit the description of the variables that constitute the elucidation of the strategic phenomenon in the study. The findings revealed that various marketing tools could provide constructive and beneficial advantages for small growers if applied efficaciously and correctly. The findings further indicated that packaging the marketing mixes intervention such as channels, segmenting positioning, channel, target market, and promotion could accelerate the small growers' attainment of sustainable competitive advantage within the broader scope of commercializing their enterprises.

Despite the national increase in banana production, Kepok banana farmers in Sikka Regency have experienced a sharp decline in both production and income. This study aims to analyze the factors affecting the income of Kepok banana farmers in Sikka Regency by examining the role of production as a mediating variable between key determinants—price, land area, labor, and capital—and income levels. The study employs a quantitative research approach using survey methods to collect primary data from Kepok banana farmers in Sikka Regency. The sampling technique applied is simple random sampling, ensuring proportional representation from 21 sub-districts. Out of a total population of 2,123 farmers, a final sample of 354 farmers was randomly selected. The collected data was analyzed using Partial Least Squares (PLS) through SmartPLS to examine the relationships. The study found that price, land area, labor, and capital all have a positive and significant impact on the production of Kepok bananas in Sikka Regency. Production itself plays a crucial role in influencing farmers' income, alongside price, land area, labor, and capital, all of which have a direct positive and significant effect on income. Production mediates the relationship between price, labor, and capital with farmers' income, indicating that these factors contribute to higher production, which in turn increases income. However, production does not mediate the effect of land area on income, suggesting that while land expansion increases production, its direct impact on income may be influenced by other factors beyond production volume alone.

Despite the critical role played by intermediaries in storage services of urban fresh fruits and vegetables, storage services of urban fresh fruits and vegetables in Dar es Salaam are still poorly provided by intermediaries. In this paper, we examine the factors constraining intermediaries in providing storage services in the sector. A qualitative case study was adopted and data were collected using documentary review, in-depth interviews, and Focus Group Discussion (FGD) and non-participant observations based on the purposive sample size of 73 respondents. Thematic data analysis strategy was adopted and data were analyzed using MAXQDA 20 software. Findings showed that the intermediaries are generally constrained by technological-related factors, the inadequacy of funds to invest in modern storage, limited knowledge and awareness of modern storage, excessive temperature and atmospheric conditions. We recommend that, in order to improve storage services installation of modern storage facilities in markets and collection centers, providing loans to intermediaries to buy modern packaging and packing facilities, improving market infrastructures, and training intermediaries on the importance of proper storage and how to use contemporary methodology could solve the problem at hand.

This study aims to explore the problems faced by cocoa oil small-sized industries and develop an empowerment model design from the perspective of business management to increase added value implemented in the Agropolitan Region in the Province of Southeast Sulawesi, Indonesia. This study uses a qualitative approach, where data analysis is performed using the Nvivo 12 Plus software. Exploration results show that the perspective of business management which is a problem in the development of cocoa oil small-sized industries is the supply of raw materials; price of raw materials; variable cost; machine capacity; human resources; capital; institutional; product price; market access; assets legality; and partnership. The results of the design of the empowerment model explained that there was a need for a partnership between cocoa oil small-sized industries and other related parties such as; supplier of raw materials and target markets so that this empowerment effort can go well; and it is hoped that there will be government support in managerial aspects, both physical and non-physical so that cocoa oil small-sized industries can increase the added value

The Agricultural Demand Led Industrialization (ADLI) strategy can be considered effective because of the dominant amount of East Java land (74.11%) cultivated for the agricultural sector. This study aims to determine the relationship between the agricultural and manufacturing industry sectors; knowing the impact of the “Agricultural Demand Led Industrialization” (ADLI) strategy in the East Java economy; and knowing the elasticity of agricultural investment on output creation, gross value added, and income in East Java. This research uses the Input-Output (IO) analysis technique for all economic sectors in East Java, with an emphasis on the agricultural sector and processing industry in 1995-2010. The empirical results state that the ADLI Strategy has a positive impact on output creation and income in the East Java economy. The level of sensitivity /response from the output, gross value added, and income due to changes in investment value in the agricultural sector is relatively not much different.