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Small and Medium Enterprises (SMEs) significantly contribute to South Africa's economic growth and job creation; nevertheless, their sustainability is hindered by ongoing structural issues. The article analyses how digital platforms—such as fintech, digital payments, and e-commerce—can facilitate the growth and economic resilience of SMEs. The research employs a rigorous desk review process to synthesise information from academic literature, policy reports, and case studies published from 2015 to 2025. The analysis utilises thematic synthesis, uncovering four principal themes: (1) Barriers to SME Growth, (2) Digital Platforms as Solutions, (3) Obstacles to Digital Adoption, and (4) Theoretical Perspectives on Digital Adoption. Critical findings indicate that although digital platforms have substantial prospects, their adoption is constrained by infrastructural deficiencies, digital illiteracy, regulatory challenges, and perceived risks. Utilising the Technology Acceptance Model and Diffusion of Innovation Theory, the research illustrates that perceived utility and ease of use depend on structural and ecological preparedness. The document advocates for a comprehensive, contextually tailored support system that amalgamates infrastructure enhancement, digital skills education, regulatory reform, and the cultivation of institutional trust. The paper's contribution is the reclassification of contextual restrictions as primary factors influencing digital adoption in SMEs within emerging markets.

This study examines the integration of digitalization, mobile applications, and vernacular languages in Small, Medium and Micro Enterprise (SMME) management within KwaZulu-Natal Province, South Africa. A quantitative descriptive analysis was conducted using systematic probability sampling of 147 SMMEs across five sectors (agriculture, hospitality, construction, healthcare, and transportation) in the KwaZulu-Natal Midlands region. Findings reveal significant gaps between policy support and the actual implementation of digital-vernacular language integration, with 45% of respondents indicating inadequate policy support and 58.9% expressing dissatisfaction with the current progress of digitalization.  Results suggest the need for targeted policy interventions to support the digital transformation of SMMEs that incorporate indigenous language capabilities. The study contributes to understanding the intersection of digital transformation and linguistic diversity in emerging economy entrepreneurship management, and the dynamic capabilities theory was undertaken as the benchmark to support the literature. The findings revealed a disconnect between the provision of support from policymakers and authorities regarding the program of action and deliverables that could help SMMEs integrate their entrepreneurial management with the demands of digitalisation, including resources and capabilities. The findings further exposed the gap between the expectations of SMMEs and the current level of digital and vernacular language integration in terms of systematic support and deliverables. Additionally, the findings characterized the slow pace of transformation supported by policymakers in digitalization, mobile applications, and the adoption of vernacular languages, which is already at an advanced stage in similar emerging economies in the global South.

Globally, SMEs were severely disrupted by the COVID-19 pandemic, especially in developing nations where systemic vulnerabilities are more noticeable. This study examines the growth and survival tactics used by SMEs in South Africa's eThekwini Metropolitan Area during the pandemic's peak and the subsequent recovery period. The study, which was based on a quantitative design, used a structured questionnaire to survey 304 managers and owners of SMEs. The results show that SMEs used a variety of survival tactics, such as lowering operating costs, integrating digital technology, and making short-term changes to their business models. Product diversification, strategic alliances, and the adoption of e-commerce were among the growth strategies. The Resource-Based View (RBV) and Dynamic Capabilities Theory, which shed light on how SMEs used internal resources and adjusted to external shocks, serve as the foundation for this study. Recovery efforts were, however, hampered by obstacles like a lack of digital infrastructure, difficulty accessing relief funds, and complicated regulations. A post-crisis policy reflection and a SWOT analysis provide strategic insight into enhancing the resilience of SMEs. The study ends with specific managerial and policy suggestions that can be applied to urban SME ecosystems in developing nations.

This research investigates the connection between governmental assistance and business outcomes, incorporating the intermediary functions of business networking and digital marketing. Data were gathered through a questionnaire, which was distributed to 152 participants who represent MSMEs in the culinary industry in Surabaya City. The examination of this data was performed utilizing the SEM-PLS method, facilitated by SmartPLS 3.0 software. Findings from the study reveal that governmental support significantly enhances both business networking and digital marketing. Additionally, business networking and digital marketing significantly improve business performance. The research additionally illustrates that both business networking and digital marketing play a significant role in mediating the connection between government support and the success of culinary MSMEs in Surabaya City.

The COVID-19 pandemic significantly impacted Small, Medium, and Micro Enterprises (SMMEs) in South Africa, revealing their inadequate financial reserves and insufficient strategic assistance. In response, the government implemented financial and non-financial measures to promote innovation and enhance corporate resilience. This study assessed the efficacy of these approaches in aiding SMMEs during and post-pandemic, emphasising innovation uptake and sustainability results. A positivist paradigm and quantitative design were utilised, surveying 201 small, medium, and micro enterprise (SMME) owners and managers in eThekwini Municipality via structured questionnaires. Data analysis utilising SPSS (version 28.0) identified significant deficiencies in governmental assistance frameworks, especially with accessibility and communication. Participants indicated inadequate communication regarding funding initiatives, challenges in accessing newly implemented programs, and minimal influence on business recovery and innovation. The findings reveal a continual disparity between policy objectives and actual support, emphasising the necessity for enhanced communication tactics and more accessible tools to bolster SMME resilience during crises

This study investigates the critical factors influencing social media adoption by rural Small, Medium, and Micro Enterprises (SMMEs) in KwaZulu-Natal (KZN), South Africa, with a focus on supporting business survival and growth during the Covid-19 crisis. The Covid-19 crisis intensified existing challenges such as limited digital connectivity, financial constraints, and poor market access, highlighting the need for adaptive, cost-effective solutions. Social media became a vital tool for these businesses, enabling expanded market reach, improved customer engagement, and continued product promotion during uncertain times. A quantitative research approach was employed, gathering data from 374 rural SMMEs using a structured 5-point Likert scale questionnaire. Analysis revealed a strong positive correlation (r = 0.779, p < 0.001) between broadband internet access, financial resources, and social media use, all critical factors for maintaining digital engagement and ensuring business continuity. The study advocates for increased public and private investment in rural broadband infrastructure to address the digital divide and emphasises capacity building programmes to enhance digital literacy and social media marketing skills among rural entrepreneurs. The findings offer actionable insights for policy and practice, supporting the long-term sustainability of rural SMMEs and promoting inclusive digital development in rural KZN. A Social Media Adoption Model is proposed to enhance the survival and growth of rural SMMEs during the Covid-19 crisis in KZN.

The rise of digital marketing has the potential to reshape consumer engagement and business strategies, particularly in rural retailing, where traditional marketing methods often dominate. This study examines the transformative and communicative impact of digital marketing in rural retailing, with a focus on Flagstaff, South Africa. A quantitative approach was employed, with questionnaires personally administered to retail store operators and management, achieving a response rate of 86.54% from the forty-five responses received out of the fifty-two distributed. Statistical analyses, including chi-square tests and factor analysis, were conducted using SPSS 27.0 to validate the data. The findings indicate that digital marketing plays a crucial role in transforming and sustaining retail businesses by enhancing brand perception, influencing consumer behaviour, and facilitating effective communication. To maximise these benefits, rural retailers should transform their operational strategies to effectively leverage online platforms for improved customer engagement. Additionally, policymakers should support local businesses through resources and training initiatives. Local communities also need to be supported through the development of infrastructure that enhances digital connectivity, ensures a reliable electricity supply, and provides access to devices. Workshops or informational campaigns aimed at improving digital literacy would also be beneficial for enhancing the diffusion of digital innovation in rural areas. This study provides valuable insights into how digital marketing can transform rural retailing, offering important implications for both practitioners and researchers.

This study investigates the impact of digital transformation leadership and customer agility on the performance of small and medium-sized enterprises (SMEs) in the Riau Islands, Indonesia. SMEs are pivotal to economic growth, yet they often face challenges in adapting to rapidly changing market conditions. Employing a sustainable development theory framework, the research explores how effective leadership in digital transformation and an agile approach to customer engagement can drive better performance outcomes. Findings reveal that while customer agility does not significantly correlate with SME performance, strong digital transformation leadership and well-implemented digital strategies initiatives are play crucial roles in enhancing operational effectiveness and performance. Study result highlights the necessity for SMEs to focus on cultivating innovative leadership that embraces digitization and developing strategies that respond swiftly to evolving customer needs. This research underscores the importance of integrating digital practices as a core component of sustainability efforts within SMEs. Ultimately, embracing effective digital transformation leadership is essential for SMEs seeking to thrive in increasingly competitive environments. The study recommends that future research should examine additional factors that may influence the performance of SMEs, providing a broader understanding of the dynamics at work in this critical sector.

MSMEs are independent business units managed by individuals or groups that can take the form of individual companies, partnerships, or limited liability companies. Risk is generally always seen as something that has a negative impact, such as loss, danger, and several other consequences. Research objectives: 1) Identifying the risks of food MSMEs in Malang City; 2) Analyze the factors that influence the risk of MSMEs; 3) formulate the concept of risk mitigation of Food MSMEs in situations of Global economic policy uncertainty. Research design: using a quantitative approach by conducting interviews and distributing questionnaires. The research population includes all food MSMEs in Malang City amounting to 16,417 MSMEs. The sample used was 376 MSMEs with a purposive sampling method, the criteria for MSMEs Snacks in Malang City, has been established for at least 3 years. This research uses a descriptive qualitative approach with data collection techniques, namely distributing questionnaires and interviews to several food MSME owners in Malang City as key informants. The results showed that identifying MSME risks is an important step in business risk management. After the risks are identified, MSMEs need to mitigate risks so that they can develop a business risk mitigation concept in order to reduce the losses that will be faced in the uncertainty of global economic policies. The results of the study provide practical benefits for Malang City MSMEs to minimize risks and for policy makers. As well as producing a conceptualization of risk mitigation for food MSMEs in situations of Global Economic Policy Uncertainty.

Digital marketing has profoundly altered the marketing techniques utilised by merchants. Although a growing number of rural retail enterprises in South Africa are starting to implement these techniques, the comprehensive effect of digital marketing on their sustainability is still inadequately examined. This study seeks to investigate the impact of internet marketing on retail operations in the rural community of Flagstaff. A quantitative research methodology was utilised, distributing questionnaires to all 52 major merchants via a census technique, yielding 45 replies and an 87% response rate. The results demonstrate that merchants employ several digital marketing strategies, such as social media marketing, email marketing, and mobile marketing, to engage with customers and present sales propositions. This engagement is constrained by the minimal acceptance of digital marketing among consumers, restricted e-commerce utilisation, and inadequate digital literacy, preventing both sides from fully leveraging its advantages. The report advises businesses to persist in using digital marketing methods, including social media and email marketing, into their promotional efforts. This strategy will enable them to engage the niche population that prefers these platforms and maintain alignment with market trends, so assuring competitiveness. Furthermore, it is essential to assist rural areas in improving their digital marketing adoption to sustain retail enterprises and maintain relevance in the contemporary digital environment.

This study aims to find out how the impact of the Covid-19 pandemic on the survival of MSMEs in East Jambi District from the operational and financial side, the role and support of the government and the private sector in helping MSMEs, as well as the operational, financial and marketing strategies for the direction of business transformation from MSMEs to be able to endure. This study uses a descriptive quantitative approach, which is measured using descriptive statistical methods with excel and SPSS 25.0. The design of this research is a survey (as primary data). The results of this study are the Covid-19 pandemic has an impact on decreasing turnover, profits, and the number of buyers. 36% of respondents informed that cash adequacy is only sufficient for the next 1-3 months. The majority of MSMEs have also never received assistance from the government and the private sector. The operational and financial strategies carried out are cost efficiency by 38% and increasing operational hours by 18%, as well as marketing strategies by promoting to customers via social media by 30% and doing online sales by 27%. MSMEs in East Jambi Sub-district carry out operational and financial strategies so that they survive and continue to develop during the Covid-19 pandemic. MSMEs conduct cost efficiency as much as 38%, 30% of MSMEs promote to customers through social media such as Whatsapp, Facebook, and Instagram and 27% of MSMEs sell through online channels to customers in their marketing strategy. In addition, it is informed that the estimated turnover and profits of MSMEs in 2022 are fixed. The findings in this study provide an overview of the condition of MSMEs in East Jambi District due to the impact of the Covid 19 Pandemic in terms of operational and financial business sustainability and provide an overview of Government policies and assistance from the private sector to assist affected MSMEs.

The existence of global market resulted in the increasing number of business actors, especially Small and Medium Enterprises (SMEs). Currently SMEs are experiencing increasingly fierce market competition. Even the competition is in an increasingly complex condition. Faced with this condition, SMEs are required to have the ability to survive and improve its performance. The population of this research is the perpetrators of SMEs in the field of fishery and marine processing business in Lontar Village, Banten Province. The sample are participant of 46 SME actors. Technical sampling is purposive sampling. The data in this study is the primary data collected through questionnaires. The result are (1)Competence leader (KOM) has a positive influence on business performance variables (KIN) with a significant value of 0.070 at a significance level of 0.10.(2). Innovation (INO) has a positive influence on business performance variables (KIN) with a 0.000 significance level at a significant level of 0.05.(3). Entrepreneurship (WIRA) has a positive influence on business performance variables (KIN) with a synergy value of 0.00 at a significant level of 0.05.(4). Investment (INV) has no effect on business performance with significance of 0.223.(5). The moderator variables of entrepreneurs have an influence in contributing to the leadership competence of performance. With a significant value of 0.032.(6). The moderator variables of entrepreneurs have an influence in contributing to innovation on the performance of Entrepreneurship, with a significant value of 0.000 at the 0.05 level (7). The moderator variables of the entrepreneur have no influence in contributing to investment on the performance of the company. with a significant value of 0.060 at the 005 level.