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INDEXED PUBLICATIONS9
CROSSREF CITATIONS24
CROSSREF · CITED PUBLICATIONS88.9%
CROSSREF · MEAN CITATIONS2.67

Crossref citation coverage: 9 / 9 publications (100.0%). Latest observation: 21 Oct 2026, 00:14 UTC. Means and percentages use records with known counts.

Research collection

9 publications

JOURNAL ARTICLE

Examining the effect of internal branding on employee performance: Job satisfaction and employee engagement as mediation variables

Yohana Latifah · Muafi Muafi

International Journal of Business Ecosystem & Strategy · 2021

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The role of resources is very vital, especially during a pandemic like this. Human resources are reliable and ready to answer challenges and ready to provide services. With a situation like this, it is possible for the organization to change its strategy to survive. For this reason, human resources are needed, who have high performance to realize the goals of the organization. The aim of our research is to find out the effect of internal branding on employee performance with employee engagement and job satisfaction as a mediating variable. The population in this study were all lecturers at AMIKOM University Yogyakarta. Sample collection was done randomly. The sample was collected using a google form, and the data collected were 119 respondents. Data analysis in this study used the PLS-SEM method. The results of this study prove that the internal branding variable has a positive effect on employee engagement. Internal branding also has a positive effect on job satisfaction. Employee engagement has a positive effect on employee performance. Job satisfaction has a positive effect on employee performance. As a mediator, employee engagement also has a positive effect on the pattern of internal branding relationships and employee performance. Likewise, job satisfaction also has a positive effect on the relationship between internal branding and employee performance.

DOI 10.36096/ijbes.v3i4.2783 Crossref citations8 OpenAlex citations
JOURNAL ARTICLE

How social media marketing activities affect consumer equity

Titis Shinta Dhewi · Arum Prasasti · Mickhael Kurnianto · Satria Lintang Rachmadana

International Journal of Business Ecosystem & Strategy · 2021

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This study aims to find out how social media marketing activities influence consumer equity through brand equity in a culinary brand. The study sample is men and women, 200 respondents, within the age range of 18 to 30 years old This study uses quantitative methods and questionnaires as data collections tools. The data was then analyzed using SmartPLS with the Structural Equation Modelling approach. It is found that social media marketing activities positively influence consumer equity through brand equity in culinary brands. Customer equity is also indirectly affected by brand equity. Therefore, this research can be a basis for future research in social media marketing activities within the scope of culinary brands especially in the context of small-medium enterprises.

DOI 10.36096/ijbes.v3i4.2791 Crossref citations4 OpenAlex citations
JOURNAL ARTICLE

Business diversification of coal mining companies as a strategy facing coal price volatility

Gusnawan Adi Putra · Sri Mulyantini · Dianwicaksih Arieftiara

International Journal of Business Ecosystem & Strategy · 2021

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This study aims to determine the effect of business diversification on stock prices by mediating company performance, represented by the variable ROE and EPS in a fluctuating coal price situation. The data used are 16 companies engaged in coal mining in Indonesia and listed on the Indonesia Stock Exchange (IDX) from 2012 to 2019. Using two analysis methods: path analysis to examine direct and indirect relationships between variables and different tests to see differences in the performance of companies that diversify and do not diversify. The results showed that coal commodity prices had a significant positive effect on stock prices and indirectly, through ROE and EPS, had a significant positive impact on stock prices. Business diversification directly has a significant negative impact on stock prices and indirectly through EPS positively affects stock prices. Business diversification provides a substantial difference to EPS and does not provide a significant difference to ROE.

DOI 10.36096/ijbes.v3i4.2991 Crossref citations2 OpenAlex citations
JOURNAL ARTICLE

Do you (still) hire celebrities to increase purchase intention?

Sri Setyo Iriani

International Journal of Business Ecosystem & Strategy · 2021

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The development of the coffee industry in Indonesia is growing significantly, as it is driven by the number of coffee shops that are developing both in villages to urban areas as a balancer for people's lifestyles who like to drink coffee while enjoying activities outside the home. This phenomenon makes the level of competition for coffee brands in packaging very hypercompetitive. Consumer intentions in deciding to buy packaged coffee are strongly influenced by the perception of the quality of the coffee, so it is not surprising that currently there are many different flavors and brands. To market coffee products, many producers use celebrity endorsement services. However, as time goes by and the marketing strategy through endorsement has become massive, it is necessary to study whether this strategy is still effective in increasing the number of sales. It turns out that currently, endorsements do not really affect consumer purchasing decisions. From the results of the study, it can be concluded that: (1) perceived quality influences the intention to purchase packaged coffee, and perceived quality also influences brand loyalty in packaged coffee; (2) celebrity endorsement does not influence the intention to purchase packaged coffee, but celebrity endorsement influences the brand loyalty; and (3) brand loyalty influences the intention to purchase packaged coffee. So that in general brand loyalty is able to mediate the influence of perceived quality and celebrity endorsement on the intention to purchase packaged coffee.

DOI 10.36096/ijbes.v3i3.2681 Crossref citations2 OpenAlex citations
JOURNAL ARTICLE

The application of the rights and obligations of workers during the Covid-19 outbreak in Indonesia

Adnan Hamid

International Journal of Business Ecosystem & Strategy · 2021

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 This article aims to examine and analyze the rights and obligations of workers /laborers during the Covid-19 outbreak from the perspective of labor law in Indonesia. The complexity of the issue regarding the rights and obligations of workers has increased again when the Government and the House of Representatives of the Republic of Indonesia passed the Law on Job Creation or Undang-Undang tentang Cipta Kerja  Nomor 11 tahun 2020 (UUCK No.11/2020). The research method used is a normative juridical approach. Normative juridical research is usually known as the study of documents, using qualitative methods in analyzing data and using secondary data as sources.The results of this study found that the labor and industrial relations sector, especially related to the rights and obligations of workers and employers, was initially strongly influenced by the development of globalization and information communication technology. Then, with the enactment of UUCK No.11/2020 as the latest labor law in Indonesia, and the outbreak of Covid-19, problems related to industrial relations have become increasingly complex. When viewed from the latest labor law in Indonesia, employers tend to have a stronger position when compared to the position of workers both in terms of interpretation and implementation. This is a challenge in national legislation so that legal efforts are needed to guarantee and provide legal certainty to business actors by applying sanctions in the form of criminal sanctions as ius poenale and ius puniendi.
 

DOI 10.36096/ijbes.v3i3.2695 Crossref citations6 OpenAlex citations
JOURNAL ARTICLE

The influence of job insecurity and person-job fit on turnover intention mediated by job satisfaction

Nur Laeli Masykuroh · Muafi Muafi

International Journal of Business Ecosystem & Strategy · 2021

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This study aims to examine and analyze the influence of job insecurity and person-job fit on turnover intention mediated by job satisfaction. The population of this study are permanent and contract employees of Pamella 6 and 7 Supermarket Yogyakarta, with the number of 148 people. From a total of 148 employees from management to subordinates, 108 employees of Pamella 6 and 7 Supermarket Yogyakarta become the research sample. The data analysis used in this study is path analysis using Partial Least Square (PLS). The results of this study prove that: (1) Job insecurity negatively and significantly influences job satisfaction of employees in Pamella 6 and 7 Supermarket Yogyakarta; (2) Person-job fit positively and significantly influences job satisfaction of employees in Pamella 6 and 7 Supermarket Yogyakarta; (3) Job satisfaction negatively and significantly influences turnover intention of employees in Pamella 6 and 7 Supermarket Yogyakarta; (4) Job satisfaction is able to mediate the relationship between job insecurity and turnover intention of employees in Pamella 6 and 7 Supermarket Yogyakarta; and (5) Job satisfaction is able to mediate the relationship between person-job fit and turnover intention of employees in Pamella 6 and 7 Supermarket Yogyakarta.

DOI 10.36096/ijbes.v3i3.2712 Crossref citations4 OpenAlex citations
JOURNAL ARTICLE

Examining the role of human capital and strategic management in Islamic perspective

Muafi Muafi

International Journal of Business Ecosystem & Strategy · 2021

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This study examines and analyzes the effect of; (i) Human Capital in Islamic Perspective (HCIP) on Business Sustainability (BS); (ii) Strategic Management in Islamic Perspective (SMIP) on Business Sustainability, (iii) Mediation of Strategic Management in Islamic Perspective in relation to Human Capital in Islamic Perspective on Business Sustainability. This study uses Batik MSME respondents in Pekalongan City. Pekalongan is a Batik city that has the batik talents, qualified craftsmen, known worldwide and have been passed down from one generation to the next. The target sample is 150 MSMEs. It is conducted purposively with a return rate of 116 questionnaires (response rate 77%). The data is collected through questionnaires and interviews with several owners or managers of MSMEs. The statistical technique uses Partial Least Square (PLS 3.3). This study finds that; (i) Human Capital in Islamic Perspective has no significant effect on Business Sustainability; (ii) Strategic Management in Islamic Perspective has a significant effect on Business Sustainability, (iii) Strategic Management in Islamic Perspective mediates the effect of Human Capital in Islamic Perspective on Business Sustainability

DOI 10.36096/ijbes.v3i2.2551 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

The effects of work-life balance and emotional intelligence on organizational commitment mediated by work engagement

Waly Andini Marseno · Muafi Muafi

International Journal of Business Ecosystem & Strategy · 2021

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This study aims to examine the effect of work-life balance and emotional intelligence on organizational intelligence through work engagement. This quantitative research was conducted by distributing questionnaires to 118 employees of Kebumen Branch and Unit of BRI Bank using a purposive sampling method. The data analysis used was Structural Equation Modeling (SEM) using second-order confirmatory with the help of SmartPLS 3.0 application. The results showed that; (1) work-life balance has a positive and significant effect on work engagement, (2) emotional intelligence has a positive and significant effect on work engagement, (3) work-life balance has a positive and significant effect on organizational commitment, (4) emotional intelligence has a positive and significant effect on organizational commitment, (5) work engagement has a positive and significant effect on organizational commitment, (6) work engagement plays a role in mediating the effect of work-life balance on organizational commitment (7) work engagement plays a role in mediating the effect of emotional intelligence on organizational commitment of employees of Kebumen Branch and Unit of PT Bank BRI.

DOI 10.36096/ijbes.v3i2.25710 Crossref citations17 OpenAlex citations
JOURNAL ARTICLE

A model of circular economy in the relationship with sustainable development, recycling, and life cycle: Bibliometric analysis

Muafi Muafi

International Journal of Business Ecosystem & Strategy · 2021

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This paper is carried out by conducting systematic mapping that focuses on the circular economy (CE) theme using bibliometric analysis. The purpose of this study is to provide a comprehensive view of circular economy research that is based on bibliometric data from 2017 to 2021. The data is collected from Scopus using VOSviewer software. Network visualization and density visualization are used in this study. The findings conclude that: (1) the publication trend of the circular economy continues to increase; and (2) the author with the most link is Mangla, S.K. with 15 links, and the author with the most research related to a circular economy is Liu, Y. with 16 papers/research. It is also found that there are 3 big themes that are close to a circular economy, namely sustainable development, recycling, and life cycle. This indicates that the opportunity to examine circular economy while associating it with variables outside of sustainable development, recycling, and the life cycle is still very large. The countries that have conducted the most research on circular economy is (1) United Kingdom (218 papers); (2) Italy (161 papers); and (3) China (161 papers).

DOI 10.36096/ijbes.v3i1.2400 Crossref citations2 OpenAlex citations