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The rapid development of immersive technologies, including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), presents novel opportunities to enhance tourist experiences and promote sustainable village tourism. This study is particularly significant as Generation Z, as digitally savvy travellers, plays a strategic role in shaping sustainable tourism practices, especially within rural destinations. The research aims to examine the influence of Generation Z’s awareness of immersive technologies on their positive attitudes toward village tourism, visit intentions, and perceptions of the role of immersive technologies in supporting sustainable tourism principles. A quantitative approach was employed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Data were collected through structured questionnaires from 150 Generation Z respondents across various regions who have previously interacted with immersive technologies and plan to visit village tourism destinations. The findings indicate that awareness of immersive technologies significantly enhances positive attitudes toward village tourism, which in turn influences visit intentions and perceptions of immersive technologies’ role in fostering community-oriented sustainable tourism. These results underscore that integrating immersive technologies not only enriches tourist experiences but also supports cultural preservation, local economic empowerment, and sustainable tourism practices. Practically, the findings provide guidance for village tourism managers, policymakers, and stakeholders in designing effective digital strategies to develop community-based sustainable tourism initiatives.

Batu is the most popular destination in East Java and even in Indonesia. Batu continues to develop its tourism potential by developing tourist villages in the Batu area. Tourism villages have become something new in village development by attracting the flow of tourists to rural areas This study will analyze how the quality of service at Brakseng Tourism in Batu, East Java, Indonesia. In knowing the perceptions of consumers (visitors) of Brakseng tourism, researchers used SERQUAL analysis. Based on the calculation of the customer satisfaction index, the visitors to Brakseng have a high level of satisfaction. Safety is a dimension that needs to get the most attention because it is in quadrant A. Attributes in quadrant A are considered important attributes and are a priority and affect user satisfaction. The management is obliged to allocate its resources to improve the performance of the attributes that fall into this quadrant.

This study examines the effect of authenticity, social media, and destination image on revisit intention. This study uses explanatory research with a quantitative approach. The population in this study were domestic tourists or foreign tourists who had visited tourist destinations in Gianyar at least once. The sampling technique used in the study was purposive sampling. The sample in the study was 250 respondents. Data collection was used through surveys, documentation, and Likert scales to test instruments. The data were analyzed using structural equation model partial least square (SEM-PLS) modeling. The results of this study indicate that authenticity and social media can increase revisit intention. In addition, authenticity and social media can also improve destination image. The destination can also increase revisit intention. Overall destination image) has the most significant influence on destination selection. Destination image can mediate between authenticity and social media on revisit intention. The better the authenticity and utilization of social media in Gianyar tourist destinations, the better the destination image will increase revisit intention.  The results of this study suggest that the management of Gianyar tourism can maintain the authenticity of Gianyar tourist destinations and increase the use of social media to attract tourists to revisit Gianyar tourism.

This research explores the effectiveness of destination awareness, destination image, perceived quality, and brand engagement on visit intention among TikTok users toward destinations in Yogyakarta. The sample in this research is TikTok users who have seen tourism video content in Yogyakarta. Data was obtained through an online survey constructed with Google Forms which 225 respondents filled out. The data used in this study were analyzed using the PLS-SEM method by SPSS and SmartPLS. According to the research findings, destination awareness and destination image positively impact the perceived quality of TikTok users. Furthermore, perceived quality positively affects the intention to visit and brand engagement for TikTok users. These findings provide implications and empirical studies related to encouraging marketing potential on social media TikTok for visiting the tourism industry in Yogyakarta.

The aim of this study is to determine smart governance, smart tourism, smart mobility, and smart sustainability are used by stakeholders in Lake Toba tourism objects to prepare smart tourism destinations (STD) for the effects of covid-19. This research is in line with the strategic plan of the Medan State University research which focuses on the development of tourism areas in North Sumatra. This study uses a Research and Development type with a basic-based research approach through needs analysis, model confirmation, and evaluation. Tourists that visited Lake Toba attractions in April 2022 were given questionnaires, and data were analyzed using pls-sem. The study shows that smart governance influences smart travel, smart tourism, and smart sustainability. On the other hand, smart mobility does not have a positive effect on smart sustainability, smart tourism has a positive and significant effect on smart sustainability. Overall, further research are needed to use other variables.

The tourism sector is currently developing rapidly, thereby aiding in the significant boost of Indonesia's economy. Tourist villages are among the natural tourism product portfolios provided to tourists, which the government adequately develops to become a new and attractive alternative tourist destination. For the short term, this research examines the loyalty of tourist village destinations as a perspective destination quality, satisfaction, and intentions of practice in Kerinci Regency, Jambi Province. In the long term, it is expected to increase tourist village destinations' loyalty in Jambi Province. This research was carried out in three selected villages, namely Lempur, Pendung Talang Genting, and Jernih Jaya, Kerinci Regency, Jambi Province. The findings and discussion concluded that tourist satisfaction influences tourist destination loyalty and behavioral intention. Meanwhile, the perceptions of the quality of tourism destinations influence tourists' loyalty and urge to return to the village. Tourism satisfaction also affects the loyalty of tourist village destinations. However, its perception in terms of quality can influence tourist loyalty.

The study aims to examine the influence destination image have on tourist visiting intention in the village of Lumpur located at Gunung Raya sub-district, Kerinci Regency, Jambi Province, Indonesia. Similarly, it is also to examine how much the market attractiveness impacts the destination image of rural tourism. Additionally, it set out to also assess the extent to which the support of market attractiveness influences tourist visiting intention through the destination image of the village.  This study used a survey method with descriptive and quantitative analysis, and the analytical tool employed is Smart PLS version 3.0 tools. One hundred forty respondents, comprising of both local and foreign tourists, were understudied for the analysis and observations made. The findings showed that market attractiveness has a direct effect on the interests of visitors. Similarly, market attractiveness was established to have a direct impact on tourist’s image. Meanwhile, the destination image also has a direct and significant influence on tourist visiting intention. In conclusion, it was ascertained that the destination image has a substantial effect on the tourist visiting intention, although it has a smaller coefficient of direct influence.