JOURNAL ARTICLECynthia M. Munene · Kennedy M Waweru · Wambu Charles K
International Journal of Research in Business and Social Science · 2024
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This study investigated the impact of healthcare interventions by agricultural cooperatives on women's recovery during the post-COVID-19 period in Kajiado County, Kenya. It explored how agricultural cooperatives address women's recovery in the post-COVID-19 period in Kajiado County. It examined support initiatives for women's recovery, internal healthcare mechanisms targeting women, and cooperative-led interventions in post-COVID-19 recovery. Supported by Social Capital Theory and Empowerment theory, the study focused on Kajiado County. Kajiado County was selected for its cultural diversity and economic activities. Utilizing a mixed-methods research design, the study included a sample size of 373 respondents, members of agricultural cooperatives. The qualitative phase involved interviews and focus groups, while the quantitative data was collected using structured questionnaires. This study employed a combination of stratified random sampling and purposive sampling. Findings were presented through tables, aiming to inform government regulators in policy formulation. The study concluded that women have largely positive perceptions of the healthcare interventions offered by agricultural cooperatives. The findings also suggested a strong positive correlation between women's experiences with healthcare initiatives and their recovery from the COVID-19 pandemic. The study further concluded that logistical and cultural barriers remain significant obstacles to women's access to healthcare services provided by agricultural cooperatives. Recommending that agricultural cooperatives must develop and implement robust communication strategies to bridge the gap between awareness and actual engagement in healthcare programs for women. The study encourages policymakers to work alongside cooperatives to broaden these programs, create accessible healthcare models that consider rural challenges, and overcome existing logistical and cultural obstacles. By building such collaborative frameworks, these efforts can enhance women’s resilience, support sustainable recovery, and contribute to enduring improvements in community health and economic resilience in rural areas.
DOI 10.20525/ijrbs.v13i9.38070 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEPeter Ngibuini Kuguru · Jan-Erik Jaensson · Kinyanjui Nganga
International Journal of Business Ecosystem & Strategy · 2022
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The purpose of the study was to assess the influence of marketing innovation on the performance of coffee cooperatives in Kenya. A descriptive research design was applied. The target population of this study was 525 coffee cooperative societies in Kenya registered with the Commissioner for Cooperatives and licensed by AFFA (Coffee Directorate) as of 30th of October 2016. The sample size was 227 respondents. Structured questionnaires were used to collect primary data from the selected respondents. The results revealed that marketing innovation and performance are positive and significantly related (?=0.674, p=0.001). This implied that significant changes in product design and packaging led to a positive change in the performance of coffee cooperatives. The study affirms that to improve performance by targeting the customers, constant improvements in how the company promotes its new products to capture the attention of new customers is a key aspect to be considered. The study recommends the management employ skills in developing clear operating procedures to run the business successfully, coordinate different areas of the business to achieve results and the ability and design jobs to suit staff capabilities and interests.
DOI 10.36096/ijbes.v4i4.3660 Crossref citations0 OpenAlex citations
JOURNAL ARTICLELeonard Omondi Otii · Kenneth Lawrence · Humphrey Omondi
International Journal of Research in Business and Social Science · 2020
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The programmed co-operative enterprises’ innovation initiatives in Kenya have been below their expectations of customers. The majority (60%) of the customers are satisfied by banking and related financial services offered by co-operative enterprises in Kenya. This is below the expectations of what the customers perceive and what is realized at the point of service delivery. This study sought to provide insights into the relationship between technological innovation promoters and performance by empirically testing the direct effect of technological innovation promoters on performance and exploring the moderation effects of service quality practices. The study is anchored on the promoter theory and collective entrepreneurship concept. The study used a self-administered questionnaire to Chief Executive Officers of 158 Savings and Credit Co-operative Societies (SACCOs). Data were analyzed by employing Statistical Software for Social Sciences (SPSS) Version 22 and structural equation modeling using AMOS version 25. The hypotheses were tested using structural equation modeling and hierarchical moderated multiple regression (MMR). Overall, the study found out that, technological innovation promoters have a positive influence on the performance of SACCOs in Kenya, and service quality practices (R2 change) is 0.153. This implied that the moderating effect of service quality practices gained 15.3% variance in the SACCOs above and beyond the variance by technological innovation promoters and performance. This study concludes that an integrative model comprising of technological innovation promoters, service quality practices and performance is a sure way of enhancing collective entrepreneurship and recommends that SACCO management together with their partners should deliberately nurture a customer relationship management culture that will enable them to realize positive performance that has been influenced by service quality practices
DOI 10.20525/ijrbs.v9i4.7851 Crossref citations1 OpenAlex citations