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INDEXED PUBLICATIONS222
CROSSREF CITATIONS280
CROSSREF · CITED PUBLICATIONS56.4%
CROSSREF · MEAN CITATIONS1.27

Crossref citation coverage: 220 / 222 publications (99.1%). Latest observation: 21 Oct 2026, 07:22 UTC. Means and percentages use records with known counts.

Research collection

222 publications

JOURNAL ARTICLE

Revisiting Upper Echelons Theory for Strategic Leadership: Does It Matter for Performance of Poultry Firms in Kenya?

Bashir Hussein Mohamed · Stephen M. A. Muathe · James M. Kilika

International Journal of Research in Business and Social Science · 2026

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Whether strategic leadership retains real value for firm performance has long been contested, and the debate has often outrun the evidence in sectors far from the manufacturing and service settings where the construct was first tested. This study revisits Upper Echelons Theory and asks whether strategic leadership matters for the performance of poultry firms in an emerging economy. It examined the nineteen registered poultry firms in Nairobi City County, Kenya, a value chain marked by declining output, rising import competition and volatile input costs. Anchored on Upper Echelons Theory, and complemented by Strategic Leadership Theory and the Resource-Based View, the study measured strategic leadership as an integrated four-dimension construct comprising setting strategic direction, building core competencies, building organizational culture and networking, and examined the association between each dimension and firm performance. All nineteen firms were taken as a census, and a proportionate stratified random sample of 209 managers was drawn from their top echelon and business unit ranks; 200 returned usable questionnaires, a response rate of 95.69%, with Cronbach's alpha clearing the 0.7 threshold on every scale (0.761 to 0.902). The firms reported a high level of strategic leadership practice (M=3.99; SD=1.088) and a slightly lower level of performance (M=3.83; SD=0.779). Multiple linear regression showed that the four dimensions jointly explained 72.5% of the variance in managers' reported firm performance (Adjusted R²=.725; F significant at p < .001). Each dimension contributed a positive and significant effect: networking (B=.282), setting strategic direction (B=.246), building core competencies (B=.243) and building organizational culture (B=.204), all at p≤0.05. The results indicate that, far from being overwhelmed by a turbulent agribusiness environment, strategic leadership practices are strongly and consistently associated with performance in it. The study extends an upper-echelons perspective to emerging-economy agribusiness, demonstrates the value of measuring strategic leadership as a consolidated four-dimension whole, and advises boards and managers of poultry firms to treat clear strategic direction, competence renewal, adaptive culture and value chain networks as investments that shape revenue rather than as overhead.

DOI 10.20525/ijrbs.v15i5.53610 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Crisis, Work, and Resilience: Institutional Lessons from COVID-19 for Sustainable Employee Livelihoods in Kenya’s Hospitality Sector

Susan Mugechi · Carolyne Buya · Dennis Etriga

International Journal of Research in Business and Social Science · 2026

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The COVID-19 pandemic exposed deep vulnerabilities in the livelihoods of hospitality sector employees worldwide, with particularly severe consequences in developing country contexts characterized by limited social protection and high employment precarity. Kenya's hospitality sector, a vital source of employment and foreign exchange, suffered widespread operational disruptions, workforce downsizing, and prolonged income instability, yet employees' experiences of these crises remain underexplored in the literature. Drawing on a comprehensive review of global, African, and Kenyan empirical literature, this paper examines the institutional lessons that the COVID-19 crisis offers for sustaining employee livelihoods in Kenya's hospitality sector. The paper is theoretically grounded in African Socialism Theory, the Capability Approach, and Social Constructivism, which together provide an ethical, human-centered, and interpretive framework for analyzing the relationships among institutional responses, employee resilience, and livelihood sustainability. The review demonstrates that employee resilience during crises is not solely an individual psychological attribute but is significantly shaped by organizational practices, leadership quality, communication transparency, and access to welfare support. Evidence further reveals that institutional responses in the Kenyan hospitality sector prioritized business continuity over employee welfare, leaving many workers, especially those on casual and non-permanent contracts, without adequate protection. The paper argues that sustainable employee livelihoods require proactive institutional frameworks that integrate crisis preparedness, ethical employment practices, and targeted welfare mechanisms. Lessons from comparative contexts, including South Korea, Germany, and South Africa, are drawn upon to propose strategies for strengthening organizational and policy responses in Kenya's hospitality sector. The findings contribute to emerging research on ethical organizational leadership, sustainable employment, and crisis management in the Global South.

DOI 10.20525/ijrbs.v15i5.53420 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Effect of Deposit Diversification on Financial Performance of Deposit Taking Saccos in Kenya: The Moderating Role of corporate Governance

Gilbert Lumbasi Chepkania · Maniagi Musiega · Charles Tibbs

International Journal of Research in Business and Social Science · 2026

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This study examined the effect of deposit diversification on the financial performance of Deposit-Taking Savings and Credit Cooperative Societies (DT-SACCOs) in Kenya and evaluated the moderating effect of corporate governance on this relationship.  The study adopted a positivist research philosophy and a causal research design. The target population comprised 176 SASRA-licensed DT-SACCOs in Kenya, from which 122 SACCOs with complete financial records for the period 2015–2024 were selected using simple random sampling. Panel data techniques, including fixed-effects and random-effects regression models, were employed to estimate the direct and moderating effects, while hierarchical regression was used to test the moderation hypothesis. The findings revealed that non-withdrawable deposits significantly and positively influenced both surplus and dividend payout after introducing lags, whereas withdrawable deposits had no significant effect on financial performance. The results further established that corporate governance had a positive and significant direct effect on financial performance and significantly strengthened the relationship between deposit diversification and financial performance. The findings provide practical guidance for DT-SACCO managers and policymakers to strengthen stable deposit mobilization and corporate governance as mechanisms for enhancing financial sustainability and institutional performance.

DOI 10.20525/ijrbs.v15i5.53200 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Conceptualising the Resource-Based View and the Theory of Firm Heterogeneity: A systematic theoretical review and call for future research in strategic management

Nelly Musau · Ruth Muli · Grace Ndethi · Mugambi Zachary

International Journal of Research in Business and Social Science · 2026

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This paper examines the Resource-Based View (RBV) and the Theory of Firm Heterogeneity to clarify their theoretical boundaries and enhance their explanatory power. It addresses key limitations of RBV, including endogeneity, tautological reasoning, and limited attention to contextual influences, and examines how digital technologies and artificial intelligence (AI) reshape strategic resources and firm heterogeneity. The study employs a systematic review of the strategic management literature. It synthesises the core assumptions of RBV with insights from firm heterogeneity, evolutionary theory, and capability-based perspectives to assess how internal resources, contextual factors, and technological capabilities shape competitive advantage. The review indicates that RBV and the Theory of Firm Heterogeneity provide complementary explanations of persistent performance differences among firms. Competitive advantage depends not only on heterogeneous resources but also on firms' ability to adapt, integrate, and deploy these resources in response to changing environmental and institutional conditions. Digital transformation and AI further amplify firm heterogeneity by creating differences in technological capabilities and innovation capacity. The paper advances the strategic management literature by integrating RBV with the Theory of Firm Heterogeneity, offering a more comprehensive explanation of sustained competitive advantage. It demonstrates how digital technologies and AI reshape strategic resources and identifies future research opportunities in contextual influences, capability development, and technology-driven competitive advantage.

DOI 10.20525/ijrbs.v15i4.52160 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Does bigger still mean better? How seed capital affects performance of Jua Kali enterprises in Kamukunji, Kenya

Wanja Wangongu · Stephen M.A. Muathe · Eliud Obere

International Journal of Research in Business and Social Science · 2026

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Despite the significant economic contribution of the jua kali enterprises, the industry is beset by fundamental financial issues that limit their firm performance. Consequently, many of these enterprises fail soon after they open for operation; 50% to 95% fail during the first five years. The development of seed capital is one of the main issues affecting the firm performance of Jua Kali enterprises. This research assessed the effects of seed capital on firm performance of Jua Kali enterprises in Kamukunji, Nairobi City County, Kenya. The specific objectives were to; establish the effect of angel investors, equity financing and crowdfunding on firm performance of Jua Kali enterprises in Kamukunji, Nairobi City County, Kenya. The anchor theory was the Resource-Based View, Pecking Order Theory, and Information Asymmetry Theory. The study used quantitative methods, applying positivism paradigms. Both explanatory and descriptive research designs was used in this study. The target population was the 4763 Jua Kal enterprises in Kamukunji, Nairobi City County, Kenya and unit of enquiry their managers/owners. Using, a formula, the study obtained a sample size of 367 respondents. The study used stratified proportionate sampling and simple random sampling to obtain respondents from the associations. Construct validity was used to examine the questionnaire's validity and Cronbach's alpha at the 0.7 level was used to test its reliability.  Data was analysed to produce descriptive and inferential statistics. The results from the analysis were presented on frequency tables.  The study found that each of angel investors, equity financing and crowdfunding, has significant effect on firm performance of Jua Kali enterprises in Kamukunji, Nairobi City County, Kenya. The study recommends for angel investors to be active not only in providing finance but also in strategic mentorship and networking, and advisory services. For entrepreneurs, internal equity financing should come first while the potential of crowdfunding can be harnessed by training business owners. More so, entrepreneurs should build management skills, financial literacy, and strategic abilities while the government and regulatory bodies should streamline policies and clarify compliance requirements with supportive tax incentives.

DOI 10.20525/ijrbs.v15i4.53090 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

<i>C</i>ompetitor elimination strategy and performance of motor vehicle assemblers in Kenya

Sonia Mutende Mutinda · Beatrice Ombaka · Laban Chesang

International Journal of Research in Business and Social Science · 2026

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The motor vehicle assembly industry is crucial for industrial development, job creation, and economic growth. However, Kenya’s motor vehicle sector has seen a decline in local market share, revenue, and competitiveness due to strategic stagnation, weak innovation, and operational inefficiencies. This study therefore examined the effect of competitor elimination strategy on the performance of motor vehicle assemblers in Kenya. The study was anchored on the Resource-Based View (RBV) theory. It adopted a descriptive and explanatory design. The target population comprised all 21 licensed and operational motor vehicle assembly firms in Kenya and the 202 employees directly involved in strategy and operations at three management levels across these firms. A census approach was used, and primary data were collected using a semi-structured questionnaire. Three firms were purposively used for the instrument pretest, after which the main study was conducted among the remaining 18 firms. Construct validity was assessed through factor analysis, and reliability was assessed using Cronbach’s Alpha (≥ 0.70). Descriptive statistics provided foundational insights, while inferential analysis included Pearson’s Product-Moment Correlation and simple linear regression; thematic analysis was used for the qualitative data. The study found that competitor elimination strategy had a positive and statistically significant effect on the organisational performance of motor vehicle assemblers in Kenya (R² = 0.340, β = 0.451, p = 0.000). Policymakers in Kenya should promote innovation, product differentiation, and strategic positioning through R&D incentives, first-mover support, and cross-industry collaboration to enable effective competitor elimination. Motor vehicle assemblers should implement product bundling, differentiated offerings, strategic alliances, and innovation initiatives to create unique market space, reduce direct competition, attract new customers, increase market share, and enhance overall performance and sustainability. This study provides insights to guide strategic innovation and competitiveness in Kenya’s motor vehicle assembly industry, contributing to the realisation of the Sustainable Development Goals, Africa’s Agenda 2063, and Kenya Vision 2030.

DOI 10.20525/ijrbs.v15i4.52350 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

The moderating effect of employee engagement on the relationship between exemplary transformational leadership and the performance of selected water and sewerage companies in Kenya

Joseph Njuguna Gachugia · Walter Juma Ongeti · Truphena Oduol

International Journal of Research in Business and Social Science · 2026

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Access to clean and safe water remains a critical development priority under Sustainable Development Goal (SDG) 6. However, water service providers in Sub-Saharan Africa, including Kenya, continue to experience performance challenges associated with governance, infrastructure limitations, and leadership effectiveness. This study examined the moderating effect of employee engagement on the relationship between exemplary transformational leadership and the performance of selected water and sewerage companies in Kenya. Grounded in transformational leadership theory, the three-component theory of work engagement, and the balanced scorecard framework, the study adopted a positivist philosophy and a quantitative cross-sectional survey design. Data were collected from 328 employees drawn from 13 public water companies operating under the Athi Water Works Development Agency using structured questionnaires. Exemplary transformational leadership was measured through three practices—modeling the way, challenging the process, and empowering followers—while employee engagement was assessed through vigor, dedication, and absorption. Organizational performance was evaluated using indicators of service quality, economic efficiency, and operational sustainability. Descriptive statistics, Pearson correlation, and moderated multiple regression analysis were conducted using SPSS version 27. The findings revealed that exemplary transformational leadership and employee engagement significantly and positively influenced water company performance. Importantly, employee engagement significantly moderated the relationship between exemplary transformational leadership and performance (β = −0.689, p < .05), indicating a buffering effect in which leadership had a stronger impact under conditions of low engagement. The study contributes to leadership and public sector management literature by empirically validating the moderating role of employee engagement within Kenya’s water sector. It recommends integrating employee engagement strategies with leadership development initiatives to enhance service delivery, operational efficiency, and long-term sustainability in water utilities.

DOI 10.20525/ijrbs.v15i3.50330 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Green loans, green mortgages, and CO₂ emissions in Nigeria: Evidence from ARDL (2012 –2024)

Elizabeth Ashadi Ogonegbu · Dorothy Muthoka Kagwaini

International Journal of Research in Business and Social Science · 2026

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This study finds that green loans and green mortgages are positively and statistically significantly associated with CO₂ emissions in Nigeria, contrary to their intended role in climate mitigation. Using annual time-series data from 2012 to 2024 obtained from the Central Bank of Nigeria (CBN) Statistical Bulletin and the World Bank World Development Indicators (WDI), the study examines the effect of loan-based climate finance on carbon dioxide (CO₂) emissions, with gross domestic product per capita included as a control variable. The Autoregressive Distributed Lag (ARDL) framework is employed due to its suitability for small samples and mixed orders of integration. The Pesaran et al. (2001) bounds testing approach confirms the existence of a long-run relationship, and the model is re-specified as an error-correction model (ECM) to capture short-run dynamics and long-run adjustment. The results show that green loans and green mortgages increase emissions in the long run, while short-run effects are weak and largely insignificant. The error-correction term is negative and statistically significant, indicating adjustment toward the long-run equilibrium. These findings suggest that existing green credit instruments in Nigeria have not yet translated into measurable emissions reduction, reflecting weaknesses in credit targeting and monitoring. The study highlights the need for clearer classification standards, stronger regulatory oversight, and improved monitoring frameworks to ensure that climate finance effectively supports emissions reduction objectives.

DOI 10.20525/ijrbs.v15i2.50000 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Absorptive capacity as a driver of strategic technological change for sustainable performance in the financial sector: A survey of insurance firms in Kenya

Fiona Awino · James M. Kilika

International Journal of Research in Business and Social Science · 2026

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The study focused on assessing how the level of adoption of four Absorptive Capacity(AC)  dimensions as a driver of strategic technological change has contributed to sustainable performance of firms operating in the insurance sector  in Kenya. The conceptualization of the study was informed by the postulates of three theoretical frameworks; the Model of Absorptive capacity, Resource Based View( RBV) and Knowledge Based view (KBV)  with four hypotheses testing the effect of each of the four dimensions of AC on sustainable performance of the insurance firms. A descriptive survey design was adopted to obtain data from a target sample of 224 respondents representing heads of units actively involved in roles associated with AC in  56 Insurance firms. The study registered a response rate of 83% with the respondents demonstrating demographic characteristics indicating adequate industry work experience and education levels. The dimensions of Absorptive Capacity aligning to strategy implementation and strategic choice were adopted to a higher extent compared to those aligning to strategic thinking aspects touching on strategy formulation. Though all the four dimensions had a significant positive effect on sustainable performance, those aligning towards strategic choice and implementation had a higher effect on sustainable performance than those aligning towards strategic thinking. The study concluded that the four dimensions of AC are suitable drivers of strategic technological change in the manner in which their attributes  speak to the three strategic management processes of strategic planning(formulation), choice and implementation. The study calls on future research to extend the implications of the findings reported by providing more plausible explanations to the dilemmas revolving around the low adoption of the AC dimensions aligning towards strategic thinking and its subsequent effect on sustainable performance using objective data on the dimensions of AC.

DOI 10.20525/ijrbs.v15i2.47960 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Catch-Up or Divergence? Operational Efficiency Convergence Dynamics of Islamic Banks in SSA

Dallu, Abdallah Mambo · Njogo, Michael · Korir, Fiona

International Journal of Finance & Banking Studies · 2026

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This study examines whether Islamic banks in SSA exhibit convergence in operational efficiency or whether performance disparities persist over time. Specifically, it evaluates whether less efficient banks catch up with more efficient peers within the region’s emerging Islamic banking sector. The study adopts a two-stage empirical framework using panel data from 35 Islamic banks across SSA over the period 2010–2024. In the first stage, operational efficiency scores are estimated using a bias-corrected Data Envelopment Analysis (DEA) model following the Simar and Wilson two-stage approach. An input-oriented specification under Variable Returns to Scale (VRS) is employed to reflect cost minimization behaviour and heterogeneity in bank size. Bias correction is implemented using a bootstrap procedure to obtain consistent efficiency estimates. In the second stage, convergence dynamics are analysed using sigma (σ) and beta (β) convergence models, alongside conditional convergence regressions incorporating bank size, age, and market concentration. The results reveal significant β-convergence, with the baseline model yielding a coefficient of −0.267 (p < 0.01), while the conditional model confirms robust convergence (β = −0.2836, p < 0.01), indicating that banks with lower initial efficiency improve at a faster rate than more efficient institutions, consistent with catch-up dynamics. However, σ-convergence results show that efficiency dispersion declined between 2010 and 2019 but increased after 2020, indicating that convergence was time-varying rather than uniform. This suggests that while convergence forces exist, structural differences and external shocks continue to sustain efficiency gaps across banks. The findings highlight the need for stronger regulatory harmonization, improved financial infrastructure, and targeted capacity-building initiatives to accelerate efficiency convergence across Islamic banks in SSA.

DOI 10.20525/ijfbs.v15i2.5058N/A Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Scale Efficiency and Technical Efficiency in Islamic Banks: Evidence from Sub-Saharan Africa

Dallu, Abdallah Mambo · Njogo, Michael · Korir, Fiona

International Journal of Finance & Banking Studies · 2026

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This study investigates whether inefficiencies in Islamic banking in Sub-Saharan Africa (SSA) are primarily driven by managerial limitations or by suboptimal scale of operations. While existing studies largely report aggregate efficiency scores, limited attention has been given to decomposing efficiency into its underlying components in emerging Islamic banking systems, particularly within the SSA context. The study employs a balanced panel of 35 fully fledged Islamic banks operating in SSA over the period 2010–2024. Operational efficiency is estimated using a bias-corrected Data Envelopment Analysis (DEA) model under an input-oriented Variable Returns to Scale (VRS) framework. To enhance statistical reliability, the Simar–Wilson bootstrap procedure with 2,000 replications is applied. Efficiency scores are decomposed into pure technical efficiency and scale efficiency to distinguish between managerial inefficiencies and structural scale constraints. The results indicate that overall efficiency levels remain low, with inefficiencies largely driven by scale factors rather than managerial performance. A significant proportion of banks operate under increasing returns to scale, suggesting suboptimal size linked to structural constraints such as limited market depth, fragmented regulatory environments, and underdeveloped financial infrastructure. Although pure technical efficiency shows moderate improvement over time, managerial gains are insufficient to offset these systemic limitations. The findings highlight the need for regulatory harmonization, market integration, and strategic expansion or consolidation to enable Islamic banks to achieve optimal scale and improve operational efficiency in SSA. This study provides one of the first comprehensive efficiency decomposition analyses of Islamic banks in SSA using bias-corrected DEA, offering new insights into the relative importance of structural versus managerial sources of inefficiency in emerging financial systems.

DOI 10.20525/ijfbs.v15i2.5047N/A Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Organizational performance in volatile markets: Strategic leadership lessons from NSE-listed financial institutions in Kenya

Ruth Wairimu Kamande · Janet Muthimi

International Journal of Research in Business and Social Science · 2026

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This study investigates the influence of strategic leadership components on the performance of financial multinational companies listed on the Nairobi Securities Exchange (NSE) in Kenya. Specifically, it examines the effects of strategic controls, organizational capabilities, visionary leadership, and organizational change management on performance outcomes, measured through profitability and branch expansion. Employing a descriptive research design, the study targeted 14 listed commercial banks and 250 middle-level managers across marketing, relationship, and finance departments. A sample of 154 respondents was selected using stratified random sampling and the Taro Yamane formula. Data were collected via structured questionnaires incorporating five-point Likert scales and administered both electronically and through the drop-and-pick method. Analysis was conducted using SPSS, applying both descriptive and inferential statistics. The findings reveal that all four strategic leadership components significantly impact organizational performance, with organizational change management exerting the strongest influence. The study concludes that strategic leadership is pivotal for sustaining competitiveness and growth in Kenya’s financial sector. It recommends enhancing strategic reviews, fostering innovation and business intelligence, articulating clear organizational visions, and promoting adaptability, effective communication, and employee engagement to drive performance improvements.

DOI 10.20525/ijrbs.v14i10.46870 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Digital transformation strategy: the quest for competitive advantage among commercial banks in Kenya

Nthenya Nelly Musau · Stephen Muathe

International Journal of Research in Business and Social Science · 2025

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The banking industry in Kenya must adopt digital transformation to sustain competitiveness and improve customer experience in the context of rapidly evolving digital technologies. Despite the increasing focus on digitisation in the sector, the particular initiatives undertaken by commercial banks and their resulting impact on competitive advantage are not sufficiently comprehended. This study analysed the impact of digital transformation strategies on competitive advantage within commercial banks in Kenya. The primary aim was to evaluate the impact of service automation, data analytics, mobile banking applications, employee upskilling, and digital payment solutions on the competitiveness of banks. The study employed a descriptive design, focussing on 39 commercial banks categorised by tiers, which included 412 functional heads. A multi-stage sampling method integrating proportionate stratified and simple random sampling techniques was utilised to guarantee equitable representation. Employing Yamane’s formula, a sample of 203 respondents was determined. Primary data were collected using structured questionnaires that were pretested with 15 participants and validated by subject experts to ensure content relevance and clarity. Reliability testing employing Cronbach’s Alpha produced satisfactory results (? ? 0.7), signifying robust internal consistency. The analysis of data encompassed both descriptive and inferential statistics. The results were presented visually through charts, graphs, and tables to facilitate interpretation. The findings indicated that all five digital transformation strategies impacted competitive advantage, although their contributions differed in magnitude. The findings indicate that commercial banks must move beyond the simple implementation of digital technologies and prioritise strategic integration to improve customer experience and value creation. Banks ought to implement targeted automation that preserves human engagement for intricate services while improving feedback systems. Banks must enhance data governance and invest in sophisticated, customer-centric analytical tools. Ongoing innovation in mobile banking is advisable, encompassing feature enhancements and improved interoperability, underpinned by robust cybersecurity standards. Prioritising employee upskilling is essential through structured training, digital leadership development, and industry-wide certification. Finally, banks must reassess their digital payment strategies to prioritise user experience, fraud prevention, and differentiated services, while regulators encourage secure and innovation-friendly environments.

DOI 10.20525/ijrbs.v14i5.43081 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

Emerging strategic decisions issues from Uptake of private health insurance in Kenya

Stephen Muchori Njenga · Stephen Makau Muathe

International Journal of Research in Business and Social Science · 2025

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Private health insurance is crucial for healthcare financing, but its uptake remains suboptimal, with many still relying on out-of-pocket expenses. Statistics indicate Kenya's informal sector comprises 83.3% of the population, with only 2% of employees having national hospital insurance and 20% having public health insurance. Therefore, this study investigated effect of strategic decision on uptake of private health insurance services, specifically, the study examined the effect of level of coverage, cost and affordability, network of health providers and quality of services on uptake of private health insurance services in Nairobi City County, Kenya. The study was anchored using the agency theory, dynamic capability theory and expected utility theory. The study embraced descriptive research design. The target population was sixteen private health insurance in Nairobi city county, Kenya. A sample size of eighty was utilized, employing census. Primary data was collected using a semi-structured questionnaire. The response rate was sixty eight percent. Level of coverage, cost and affordability, network of health providers and quality of services had a significant effect on uptake of private health insurance services. The study recommend, insurance providers should continue to offer diverse plans that cater to different needs and income brackets, ensuring that comprehensive coverage options remain accessible to a broad audience. Additionally, insurers should continue to develop and offer flexible payment plans that cater to different income levels. Introducing tiered pricing models, where customers can choose from a range of premium options based on their financial capacity, can make insurance more accessible. Moreover, the insurer should focus on maintaining a strong commitment to service quality and continually refining their offerings, which can build greater trust and satisfaction among customers, leading to increased adoption of private health insurance services.

DOI 10.20525/ijrbs.v14i4.40320 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

The intervening role of marketing effectiveness on interactive marketing and marketing performance

Kenneth Kaunda · John Kuria Thuo · George Adegu

International Journal of Research in Business and Social Science · 2025

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Marketing effectiveness, a technique aimed at improving marketers' outreach to customers to optimise marketing expenditures, has consistently demonstrated efficacy in a highly competitive landscape. Nonetheless, its empirical mediating function continues to be a subject of inquiry among many experts. This study aimed to examine the mediating function of marketing effectiveness in the relationship between interactive marketing and the marketing performance of Micro and Small Enterprises (MSEs) in the Nyanza Region, Kenya. A cross-sectional survey study approach was employed, targeting a population of 3,211 registered MSE owners in Nyanza, from which a sample size of 356 was determined using Yamane's (1967) formula. Data were gathered by questionnaires and analysed utilising descriptive and inferential statistics with SPSS version 26.0. The analysis reveals that interactive marketing significantly influences marketing performance (t = 19.933, p < 0.5); interactive marketing also significantly affects marketing effectiveness (t = 19.331, p < 0.5); furthermore, marketing effectiveness significantly impacts marketing performance (t = 15.238, p < 0.5). The indirect test indicates that marketing effectiveness, as an intervening variable, can mitigate the impact of interactive marketing on marketing performance.

DOI 10.20525/ijrbs.v14i1.38220 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Support initiatives by agricultural cooperatives in facilitating women's recovery from the socio-economic impacts of the Covid-19 pandemic in Kajiado county

Cynthia M. Munene · Kennedy M Waweru · Wambu Charles K

International Journal of Research in Business and Social Science · 2024

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This study investigated the impact of healthcare interventions by agricultural cooperatives on women's recovery during the post-COVID-19 period in Kajiado County, Kenya. It explored how agricultural cooperatives address women's recovery in the post-COVID-19 period in Kajiado County. It examined support initiatives for women's recovery, internal healthcare mechanisms targeting women, and cooperative-led interventions in post-COVID-19 recovery. Supported by Social Capital Theory and Empowerment theory, the study focused on Kajiado County. Kajiado County was selected for its cultural diversity and economic activities. Utilizing a mixed-methods research design, the study included a sample size of 373 respondents, members of agricultural cooperatives. The qualitative phase involved interviews and focus groups, while the quantitative data was collected using structured questionnaires. This study employed a combination of stratified random sampling and purposive sampling. Findings were presented through tables, aiming to inform government regulators in policy formulation. The study concluded that women have largely positive perceptions of the healthcare interventions offered by agricultural cooperatives. The findings also suggested a strong positive correlation between women's experiences with healthcare initiatives and their recovery from the COVID-19 pandemic. The study further concluded that logistical and cultural barriers remain significant obstacles to women's access to healthcare services provided by agricultural cooperatives. Recommending that agricultural cooperatives must develop and implement robust communication strategies to bridge the gap between awareness and actual engagement in healthcare programs for women. The study encourages policymakers to work alongside cooperatives to broaden these programs, create accessible healthcare models that consider rural challenges, and overcome existing logistical and cultural obstacles. By building such collaborative frameworks, these efforts can enhance women’s resilience, support sustainable recovery, and contribute to enduring improvements in community health and economic resilience in rural areas.

DOI 10.20525/ijrbs.v13i9.38070 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Balanced scorecard model: Issues to resolve for competitive advantage among SACCOs in Kajiado County, Kenya

Kelvin Lillan Kingwalor · Stephen Makau Muathe

International Journal of Research in Business and Social Science · 2024

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Savings and Credit Cooperative Societies are important economic institutions that offer credit and other financial services in many developing countries, including Kenya. However, their performance is impacted by several factors, including high competition. The Balanced Scorecard (BSC) serves as a tool of strategic value, enabling organizations harmonize their activities with their strategic goals. In Kenya, despite the significant contributions Savings and Credit Cooperative Societies deliver to economic growth, few studies have examined factors that affect their performance. The goal of this study was to examine the correlation between the perspectives of the Balanced Scorecard and the competitiveness of Savings and Credit Cooperatives located in Kajiado County, Kenya. The specific aims of the study included assessing how the perspectives of the Balanced Scorecard, namely, financial perspective, customer perspective, internal business processes, and learning and growth perspective, affect the competitiveness. of Savings and Credit Cooperative Societies within Kajiado County. This study was anchored on the theoretical frameworks of Balanced Score Card, Resource-Based View and Dynamic Capabilities theory. The study utilized a cross-sectional survey research design, guided by objectivism as an ontological approach, a positivist epistemology, and a deductive approach for data collection and analysis. The study’s target population included the deposit taking Savings and Credit Cooperative Societies in Kajiado County (N= 22). Purposive sampling was employed to identify 22 Savings and Credit Cooperative Societies and 32 personnel members from the 5 main sub counties. Data collection involved the utilization of a structured questionnaire self-administered by the respondents themselves. The data collected was analyzed by the Statistical Package for Social Sciences, encompassing both descriptive and inferential statistical methods. The relationship between distinct independent variables and company competitiveness was analyzed using multiple regression. The critical value for regression was 0.05, and the 95% confidence interval was used. The study found a strong, statistically significant positive correlation between SACCO competitiveness and customer perspective (r = .899, p = .000). Also, a strong, positive, and statistically significant correlation was found to exist between financial perspective and SACCO competitiveness (r = .841, p = .000). A similar strong positive correlation was observed between internal business processes and SACCO competitiveness (r = .805, p = .001). Similarly, learning and growth exhibited a strong, positive correlation with SACCO competitiveness (r = .817, p = .001). Some of the balanced score card perspectives, such as financial and customer perspectives, positively predict SACCO competitiveness. The relationships are also statistically significant. However, internal business process and learning and growth, negatively predict SACCO competitiveness. The relationships are not statistically significant. It was recommended that the management of SACCOs should enhance the customer perspective and the financial perspective to boost competitiveness, while strengthening the other perspectives.

DOI 10.20525/ijrbs.v13i8.37410 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Effects of evaluation on employees' performance in Isiolo county government

Agnes Mungania · Hussein Guyo · Rael Mwirigi

International Journal of Research in Business and Social Science · 2024

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Management by Objectives (MBO) is a performance management approach where employees and managers collaborate to set individual goals aligned with broader organizational objectives. While MBO's potential benefits are recognized, its effectiveness particularly in the context of varying organizational cultures and appraisal purposes, remains unclear. The general objective of the study was to investigate the relationship between MBO and employee performance within Isiolo County Government. The study specifically examined the influence of evaluation on employees’ performance in Isiolo County. The study was grounded on image theory. The population of study was 260 employees across seven county ministries. Data was collected using a questionnaire subjected to pilot study. Quantitative data was analyzed using both descriptive and inferential statistics. The study showed that overall evaluation (with a p-value of 0.897) does not significantly contribute to employee performance within the County Government of Isiolo. Therefore, the null hypothesis for evaluation was accepted. Because the study found no significant influence of evaluation on employee performance, there is a critical need for organization to refine their evaluation systems. To gain a deeper understanding of the long-term impact of evaluation on employee performance in Kenyan county governments, longitudinal research is warranted. The study recommends need for Isiolo County Government to improve its evaluation processes. Evaluators should provide valuable input to aid in performance improvement in employees of Isiolo county government.

DOI 10.20525/ijrbs.v13i7.38791 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

Effect of External Debt On the Financial Performance of Commercial Banks in Kenya (2008-2022)

Immaculate Akech Lumumba · Angela Mungai · John Byaruhanga

International Journal of Finance & Banking Studies · 2024

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This study analyses the impact of external debt on the financial performance of commercial banks in Kenya for the period 2008-2022. Employing descriptive, correlational, and inferential research designs, the study reviewed data from the Central Bank of Kenya, the World Bank, KNBS, and IMF on a quarterly basis. By employing the Augmented Dickey-Fuller test, ROE and external debt were further qualified to be stationary at first difference. The results highlighted by the Autoregressive Distributed Lag (ARDL) analysis indicated a statistically significant negative relationship between external debt and financial performance; the coefficients (-0.8998) confirmed that for every unit of increase in external debt, there would be a decline in ROE by 0.8998 units. The study establishes that external debt has been detrimental to the financial health of Kenyan banks due to the economic pressure it brings to the sector. For this purpose, it suggests that the government should avoid borrowing from external sources, and it has advised the development of measures that encourage overseas investors to invest in the country's banking sector. The policy of attracting FDI can enhance capital availability and alleviate the financial load on banking institutions. Relaxing regulations that restrict foreign investors would pave the way for this and help increase the bank’s performance, thus enhancing long-term economic growth.

DOI 10.20525/ijfbs.v13i4.37401 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

Performance of manufacturing and allied firms listed at the Nairobi Securities Exchange, Kenya: The role of corporate governance

Linet Kanana Murithi · Janet Muthimi

International Journal of Research in Business and Social Science · 2024

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The Kenyan government has implemented numerous reforms, including the inclusion of the manufacturing sector as one of the government's four major agendas for revitalizing the sector. Despite these reforms, statistics show that over the last ten years, manufacturing industries in Kenya listed on the Nairobi Securities Exchange have experienced stagnation and declining profits, slowing growth, and declining market share, necessitating the establishment and execution of effective corporate governance. Therefore, the current study investigated the effects of corporate governance on performance of manufacturing and allied firms listed at Nairobi Security Exchange, Kenya. The study specifically investigated the effects of board composition, board size, board independence and board diversity on performance of manufacturing and allied firms. Agency theory, RBV and stakeholder’s theory anchor the study. Descriptive research design was used. Stratified random sampling technique was used as a sampling technique. A self-administered semi-structured questionnaire was used to collect primary data from a population of four hundred and thirty-nine manufacturing and allied firms. Two hundred and nine corporate managers from these manufacturing companies were sampled. A pilot test of twenty-nine respondents was conducted. Collected data was coded, cleaned, and analyzed. Data analysis included the creation and interpretation of descriptive means, percentages, and standard deviations, which was presented in the form of tables, charts, and graphs. The results of regression analysis established that board composition, board size, board independence and board diversity significant influenced firm performance of manufacturing and Allied Firms listed at the Nairobi Securities Exchange, Kenya.

DOI 10.20525/ijrbs.v13i6.33850 Crossref citations0 OpenAlex citations