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Despite being acknowledged as the primary catalyst for economic development, entrepreneurship in emerging markets contends with multiple constraints. The availability of unexploited business opportunities certainly raises the entrepreneurial potential of Small and Medium Enterprises (SMEs). Entrepreneurial orientation strategy strongly supports SMEs to improve their position in the market by instilling the courage to explore new prospects and take risks, promote innovation, act proactively on the market, and establish autonomy and competitive aggressiveness as norms in their operations. This research focuses on the entrepreneurial orientation approach as a key firm-level phenomenon and its influence on business performance in emerging markets. More specifically, the study elaborates on SMEs’ risk-taking, innovativeness, pro-activeness, autonomy, and competitive aggressiveness under the moderating influence of unexploited opportunities. A multiple-case study technique was used to develop the five propositions generated from the conceptual framework of the study. Six companies operating in the private healthcare sector in North Macedonia actively participated in the research, contributing a substantial body of data. According to the study findings, the unexploited opportunities have a reasonably large effect on SMEs’ entrepreneurial orientation activities and corresponding performance. Nonetheless, despite the hostile entrepreneurial environment, SMEs have demonstrated boldness in taking risks, initiating innovation, and continuity in taking proactive actions in the private healthcare industry.

The wage level that employers cannot legally go below by setting a floor limit on wages is called the "minimum wage". In other words, the minimum wage is usually the lowest wage determined to meet the basic needs of workers. This wage is set to raise the living standards of workers and to reduce poverty. As a result of the increases in food prices in international markets in 2021 and especially in 2022, a food crisis emerged in the world economy in 2022. While the effects of the COVID-19 pandemic were overcome in 2021, the prices increased as a result of increased demand, on the other hand, at the beginning of 2022, the Russia-Ukraine tension triggered the food crisis while pushing food prices up. While rising prices affected fixed incomes the most, it became necessary to increase the minimum wage. Increasing the minimum wage encourages consumption by reducing poverty and increasing fixed income (workers) well-being. The increase in the minimum wage encourages consumption by reducing poverty and increases the welfare of the fixed income (workers), and on the one hand, increases the costs of the producers and leads to a decrease in production and unemployment. While increases can help improve workers' living standards, they can also have negative effects, such as reducing worker numbers or increasing costs for some businesses. The main purpose of this research is to examine that while increasing the minimum wage in the inflationary period is inevitable, it will again increase the general level of prices and trigger inflation.

The financial market in general is where supply and demand for funds are met. In other words, funds saved in the financial market are directed to investments in order to contribute to the economy. In the Macedonian financial market, the banking sector is really dominant but also pension funds and insurance funds have an active role. This research will be studied the distribution of pension funds’ portfolios in the North Macedonian financial market. The global financial crisis in 2008 negatively affected the economies and financial markets of many countries, including the USA and Europe, and the effects of the crisis continued until 2013. This negatively affected the confidence in the financial markets, and the current surplus of funds was directed towards low-risk but fixed or low-yield financial instruments. As of 31.12.2018, fund accumulation in private pension funds amounted to 1.04 billion euros, corresponding to approximately 10 percent of GDP. The total premium production of insurance companies is around 157 million euros, while the GDP ratio of premium production is around 1.5 percent. Funds collected in both sectors are generally used in treasury bills, bank deposits, and stocks traded on the Macedonia Stock Exchange and foreign financial markets.