JOURNAL ARTICLEAlberto Carneiro
International Journal of Research in Business and Social Science · 2026
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This paper examines the integration of Information and Communication Technologies (ICT) and Artificial Intelligence (AI) into Customer Relationship Management (CRM) and their high value in supporting strategic competitiveness. To examine the links among strategy formulation, ICT, AI, and uncontrollable factors affecting business operations, this study proposes an interpretive model of these relationships, with strategic competitiveness as the dependent variable. Drawing on interviews and real-world data from several SMEs, the research findings indicate that although adopting AI and forecasting practices may pose challenges, mid-level and top managers increasingly recognize the importance of ICT and AI in formulating and implementing competitive strategies that enhance organizational competitiveness. The key results are discussed, and directions for future research are suggested.
DOI 10.20525/ijrbs.v15i5.53300 Crossref citations0 OpenAlex citations
JOURNAL ARTICLETinashe Chuchu · Maria Nascimento Cunha · Eugine Tafadzwa Maziriri
International Journal of Research in Business and Social Science · 2021
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In recent years, scholars have begun to dedicate their attention to destructive relationships as a critical component of organizational life. Prior research has approached it from various points of view, such as trust and partnering, project management, and relational coordination. The purpose of this research is to explore organizational level antecedents of value co-destruction in Lisbon, Portugal within the hospitality sector. The research was quantitative in nature, adopting the survey method. To measure the proposed hypotheses, a unique conceptual model was developed with leadership support, supportive organizational climate, value co-destruction, and commitment to value co-creation as constructs. Data was collected from the hospitality sector of Lisbon, Portugal where 600 responses were obtained for analysis. All participants were employees from the hospitality sector. Key findings revealed that leadership support was dominant in comparison to the other constructs based on how high it loaded as a factor. In addition, a high perception of a supportive organizational climate among service employees will result in a low occurrence of value co-destruction in their organization. Further research direction on the subject is proposed.
DOI 10.20525/ijrbs.v10i6.13260 Crossref citations4 OpenAlex citations
JOURNAL ARTICLEZafer Ozleblebici · Castro Pinto · Nelson Antonio
International Journal of Research in Business and Social Science · 2015
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The paper aims to identify the similarities and differences in the emphases and patterns that military and civilian managers attribute to strategy. Two different analysis methods were employed in order to achieve abovementioned research objective. In the first method, the aim was to reveal and compare strategy understanding of the sample groups. Towards that end, ten different strategy definitions and nine different necessity statements compiled from various definitions/statements in the existing strategic management literature were provided to the samples. Then, the samples were requested to consider how strategy and necessity of strategy is formed in their minds, and then to choose top three definitions out of 9/10, and finally rank them in preference order, from one to three. Lastly, we counted the ranks/perceived importance of the various strategy definitions and necessity statements that which statement is ranked to which place. Using mean rank assessment by nonparametric comparison method the study shows differences between military and civilian managers in following aspect: the comparison of the emphases that are attributed to approach to strategy identified significant differences among business and military managers. Concisely, the paper reveals the varying perceptions of business and military managers on strategy based on their personal perceptions.
DOI 10.20525/ijrbs.v4i1.281 Crossref citations3 OpenAlex citations