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This study investigates the impact of knowledge management on innovation in Tunisia's banking sector through a survey of salaried executives. The results indicate a strong positive relationship, emphasizing that key components—knowledge acquisition, application, and sharing—drive both administrative and technical innovation. Effective knowledge management allows organizations to adapt to market trends and enhance business processes. Knowledge sharing fosters an innovative environment for idea creation. Therefore, organizations, especially banks aiming to boost innovation, should prioritize sustainable knowledge management to gain a competitive edge and become more agile in a fluctuating economy.

Today, the company is becoming more and more aware of the immense power of knowledge, the stakes of which are becoming more and more crucial. However, acquiring, developing and maintaining competitive advantage from internal resources and skills remains the overarching goal for every organization. It is for this reason that it is necessary to put in place a strategic plan for the application of knowledge. This research focuses on the efforts made by companies in terms of knowledge management processes in order to implement innovative solutions. The objective of this research is part of this perspective and aims to examine the relationship between the application of knowledge and organizational innovation by highlighting the mediating effect of innovative capabilities. To determine this relationship, a quantitative method was adopted using a total of 252 Tunisian senior managers. The results of the structural equation analysis reveal the existence of a significant influence of knowledge management on both types of technical and administrative organizational innovation.