JOURNAL ARTICLERoselyn Mwaura · Maina Muchara · Maureen Kangu
International Journal of Research in Business and Social Science · 2024
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Abstract
Resources and capabilities in SMEs are only advantageous when the SMEs have the potential to execute the right strategies and processes. SMEs must analyze their business environments and understand the resources available to operate efficiently and effectively and achieve a sustained performance. This study is the subject of the influence of valuable resources on performance of SMEs. This study used a cross-sectional survey design. The target population for this study comprised of 121, 680 SMEs. The research used stratified random sampling technique. The sample size of this study was 399 SMEs. A structured questionnaire was used to collect data. Findings showed that there was a positive significant correlation between valuable resource and SMEs performance (r=.270; p<.01). According to the linear regression analysis valuable resources account for 7.3% of SMEs performance. According to the regression coefficients, one-unit increase in valuable resources improved SMEs performance by 0.269 units (? = 0.269). The t-statistics results showed that t = 4.778, p<0.05. Therefore, there was enough evidence to reject the null hypothesis and conclude that valuable resources have a statistically significant influence on SMEs Performance. The study concluded that valuable resource has a significant relationship with SMEs Performance. Valuable resources have a statistically significant influence on SMEs Performance. Increasing valuable resources in an SMEs will help the enterprise register higher performance.
Key Words: Organizational Resources, Valuable Resources, Performance
DOI 10.20525/ijrbs.v13i5.35360 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEPeter C Mugo · Jimmy Macharia
International Journal of Research in Business and Social Science · 2020
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Previous studies have established that the telecommunications industry in Kenya is characterized by decreasing voice revenues, many regulations, technological progress and varying consumer needs. This phenomenon has resulted in industry companies developing sound innovation strategies to make sure they form a competitive advantage over their rivals with the aim of ensuring their survival and growth in the evermore cut-throat marketplace. Nevertheless, in spite of the essential part played by these innovation strategies to safeguard competitive advantage, several companies have failed to translate the plans into reality. Therefore, the major objective of this study was to investigate the influence of technological innovation on the competitive advantage of telecommunication companies in Kenya. Technological innovation was measured by expansion of Global System for Mobile Communications (GSM) networks; new equipment and software; and partnerships and synergies. To satisfy the objective of this paper, a positivist philosophical stance was adopted and research design using cross-sectional survey data used. Data was collected using proportionate sampling from 247 managers. The results indicate that technological innovation improves the competitive advantage of telecommunication companies in Kenya. However, with government regulation as a moderating variable, only the new equipment, and software constructs had a positive and significant influence on the dependent variable. Ultimately, the findings suggest that government regulation moderates the influence of technological innovation on the competitive advantage of telecommunication companies in Kenya.
DOI 10.20525/ijrbs.v9i5.8662 Crossref citations7 OpenAlex citations