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INDEXED PUBLICATIONS1242
CROSSREF CITATIONS1724
CROSSREF · CITED PUBLICATIONS47.8%
CROSSREF · MEAN CITATIONS1.39

Crossref citation coverage: 1242 / 1242 publications (100.0%). Latest observation: 21 Oct 2026, 07:22 UTC. Means and percentages use records with known counts.

Research collection

1242 publications

JOURNAL ARTICLE

Factors affecting principals’ readiness to implement policies with reference to the policy on the South African standard for principals

Mzamani Eliah Nkuna · Livhuwani Gladys Nkondo · Decorate Mathebula

International Journal of Research in Business and Social Science · 2026

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This article explores factors affecting principals' readiness to creatively implement policies, focusing on the policy on the South African Standard for Principalship. Policy implementation globally and in South Africa has faced an extraordinary frequency of failure. This occurs due to organizations' failure to measure readiness in employees, resulting in a lack of information about processes and strategies for implementing the policies. This article focuses on the perceptions of principals regarding factors that affect their readiness to creatively implement policies using a qualitative method. Information was gathered through semi-structured in-depth interviews. The information was collected on a small sample of fifteen principals from schools in Mopani East district, Limpopo province, and was analysed through qualitative inductive analysis. The study revealed that principals' readiness to implement policies is affected by motivating factors. The study recommends that the Department of Education focus on enhancing the motivation of principals, which can result in readiness to implement, and measure the readiness of principals to implement policies in advance of the formal operation. 

DOI 10.20525/ijrbs.v15i4.50510 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Approaches to employee retention challenges in corporate organisations: A systematic literature review

Damilola Victoria Adeliyi · Ayogeboh Epizitone · Smangele Pretty Moyane

International Journal of Research in Business and Social Science · 2026

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Employee retention remains a critical concern across corporate sectors due to its far-reaching implications for operational efficiency, institutional knowledge preservation, and sustained organisational performance. This systematic literature review examines contemporary approaches to addressing employee retention challenges, with a specific focus on the manufacturing, healthcare, and tech industries. Drawing on peer-reviewed publications from 1998 to 2025, the study identifies and synthesises the primary drivers of employee turnover, while evaluating evidence-based strategies employed to mitigate it. The findings reveal that while financial incentives continue to play a foundational role in employee retention, they are increasingly insufficient in isolation. Sector-specific dynamics, such as labour inflexibility in manufacturing, emotional burnout in healthcare, and innovation fatigue in technology-intensive environments, necessitate tailored and context-sensitive retention strategies. Emerging themes identified include the growing influence of employee engagement initiatives, adaptive leadership practices, flexible work arrangements, and the strategic integration of technology in supporting retention goals. Notably, the review highlights a significant gap in the literature concerning psychological and behavioural dimensions of retention. Despite their demonstrated importance, factors such as intrinsic motivation, emotional well-being, and workplace stress remain underexplored. Addressing these elements is essential to formulating holistic, human-centred retention models. The study concludes by advocating for industry-aligned, psychologically informed, and adaptable frameworks that can respond to the evolving dynamics of modern organisational environments.  

DOI 10.20525/ijrbs.v15i4.50500 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

The role of Work Integrated Learning (WIL) on student readiness for the working environment in the department of human resources management at the Durban University of Technology

Ashnee Rajlal · Tatenda Chikukwa · Lungisani Webster Hlophe

International Journal of Research in Business and Social Science · 2026

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Work Integrated Learning (WIL) has surfaced as a process that involves the transfer of theoretical knowledge to the actual practical application in the working environment. It is a pedagogical approach to placing students in touch with the realities of the working environment. Hence, the role of WIL is to develop student readiness for the working environment. The study explored the influence of WIL on student readiness for the working environment of the final year students in the department of Human Resources Management at the DUT. The objectives of the study were threefold: (i) to establish whether there is a relationship between WIL and student readiness of third year HRM for the working environment (ii) to ascertain the perception of third year HRM students regarding WIL, and (iii) to identify the factors that influence the effectiveness of WIL. The study adopted the positivist research paradigm and used the quantitative approach. A structured closed-end questionnaire was used to gather data which was analysed using SPSS version 30. Both descriptive and inferential statistics were conducted to draw deductions. The study used consensus sampling and a total of 80 responses were received. The results of the study indicated that student readiness exhibited a strong positive correlation with the WIL programme effectiveness. Furthermore, readiness showed a moderate positive correlation with the preparation programme. A weaker yet statistically significant correlation was observed between readiness and support.

DOI 10.20525/ijrbs.v15i4.50120 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

An exploratory study of stakeholder perceptions of the new directions necessitated by the COVID-19 pandemic and their importance for the management of work-integrated learning

Thobekile Ndhlovu · Jane Skinner · Smangele Moyane

International Journal of Research in Business and Social Science · 2026

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The COVID-19 pandemic profoundly disrupted traditional Work-Integrated Learning (WIL) practices in South African Universities of Technology (UoTs), necessitating rapid adaptation to virtual, hybrid, and project-based learning models. This study investigates post-COVID WIL practices, stakeholder perceptions, curriculum impacts, and the effectiveness of newly implemented strategies. Situated within an interpretivist paradigm, a qualitative approach was adopted to explore the meanings participants ascribe to WIL experiences. An exploratory multiple case-study design enabled in-depth insights across six UoTs. Data were collected via semi-structured interviews with 27 participants; including lecturers, WIL coordinators, and document analysis to capture diverse perspectives and institutional artefacts. Interviews were transcribed verbatim and managed in NVivo; thematic analysis combining deductive and inductive coding was applied to generate categories, subthemes, and overarching themes aligned to the research objectives. Thematic analysis revealed four overarching dimensions: (1) current WIL practices, including communication strategy development, traditional placements, project-based learning, and collaborative mentorship; (2) stakeholders’ perceptions, highlighting opportunities and constraints in transitioning to online and hybrid modalities; (3) curriculum impacts, reflecting both enhanced work-readiness and systemic limitations such as misaligned placements, insufficient exposure, and financial inequities; and (4) a balanced assessment of WIL strategies, emphasizing the integration of virtual approaches, simulation technologies, traditional placements, and industry partnerships. The main findings demonstrate that hybrid, adaptive WIL models supported by structured mentorship, formalised industry collaboration, and reflective practices optimally cultivate employable, competent, and resilient graduates. The study underscores the need for strategic planning, institutional capacity building, and equity-focused interventions to sustain WIL effectiveness in post-pandemic higher education

DOI 10.20525/ijrbs.v15i4.50080 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Prevention over separation: A critical perspective on child protection practice and policy

Mmaphuti Percy Dipela

International Journal of Research in Business and Social Science · 2026

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This article critically examines how contemporary child protection systems are shaped by risk-averse practice cultures, structural inequality, cultural dissonance, and uneven investment in family-based preventive interventions. Using an integrative literature review, the article synthesizes empirical studies, policy analyses, programme evaluations, and theoretical scholarship published between 2000 and 2024, with selected foundational works included where they remain conceptually central. Guided by ecological systems theory and critical social work theory, the review argues that child removal is often framed as an individual family failure, while the wider conditions that produce family vulnerability, including poverty, racism, colonial histories, housing insecurity, disability, substance-use-related need, and inadequate service access, are insufficiently addressed. The synthesis shows that poor, Black, Indigenous, and other marginalized families are disproportionately drawn into child protection systems, often through neglect allegations that are closely linked to material hardship. At the same time, evidence from family preservation, home visiting, family group conferencing, and community-based support models indicates that many children can be kept safe when families receive timely, relational, culturally responsive, and adequately resourced assistance. The article, therefore, calls for a shift from surveillance and separation toward prevention, family preservation, and social justice-oriented practice. It concludes that child protection reform requires not only improved practice tools, but also policy, funding, and accountability systems that value family integrity, cultural belonging, and long-term child and family well-being.

DOI 10.20525/ijrbs.v15i4.50020 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Gender-based violence against man: A silent reality

Wiseman Ntlhari Mathebula · Selaelo Dimakatso Matuba · Senthate Sakios Machaba · Norman Mathebula

International Journal of Research in Business and Social Science · 2026

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Gender-based violence (GBV) is widely recognised as a serious human rights issue; however, the experiences of male victims remain largely overlooked and underreported. This study explores the silent and often ignored reality of GBV against men within the Polokwane Municipality of Limpopo Province, South Africa. While dominant narratives frequently position GBV as violence perpetrated by men against women, this research sheds light on the growing, yet muted, phenomenon of male victimisation. Using a qualitative case study approach, data were gathered from ten purposively selected participants through semi-structured interviews, including an in-depth session with a key informant. Thematic analysis was employed to interpret the findings. The study reveals that male victims frequently suffer psychological abuse, emotional neglect, and social isolation. Deeply entrenched gender norms, societal expectations of masculinity, and fear of stigma significantly hinder men from seeking help. Furthermore, a lack of targeted support services and a predominant focus of existing GBV frameworks on women and children leaves male survivors marginalised. This research emphasises the need for inclusive and gender-sensitive interventions, including awareness campaigns to challenge stereotypes and the development of support systems responsive to male experiences. By highlighting these gaps, the study contributes to a broader and more equitable understanding of GBV, advocating for policies that support all survivors, regardless of gender.

DOI 10.20525/ijrbs.v15i4.49840 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Mapping the global skills gap: An analysis of regional and sectoral challenges in a transforming global economy

Innocent Tinashe Mutero · Nyankomo Marwa

International Journal of Research in Business and Social Science · 2026

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The global skills gap is the foremost obstacle to business transformation. Across sectors and regions, established forms of expertise are being reshaped or rendered insufficient, creating widespread uncertainty about the durability of existing skill sets. This condition, often described as skill instability, reflects a growing need for continual learning and adaptation as occupational demands evolve. This study employs a critical analysis of data from leading international organizations to map the distinct nature of this challenge across the world’s regions and industries. The study demonstrates that its nature differs fundamentally between regions and sectors. In advanced economies, the crisis is a shortage of specialized digital and green skills. In developing regions, the deficits are more foundational, rooted in basic digital literacy and technical-vocational training. Everywhere, however, a structural mismatch is worsening economies are creating complex new jobs faster than they are training workers for them, even as automation displaces lower-skilled roles. To navigate this dual challenge, we argue that technology, especially AI, must be seen as a tool to augment human potential. The solution is a decisive strategic pivot: from reactive hiring to proactive human capital development. This requires nuanced, region-specific policies and a foundational corporate commitment to lifelong learning to build a resilient and inclusive future workforce.

DOI 10.20525/ijrbs.v15i4.49310 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

The impact of digital transformation on the non-financial performance of small and medium-sized enterprises in the city of Mbombela local municipality, South Africa

Kheneth Sabelo Sandleni · Floyd Khoza

International Journal of Research in Business and Social Science · 2026

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The study investigated the impact of digital transformation on non-financial performance of small and medium-sized enterprises (SMEs) in the City of Mbombela Local Municipality. The study is of quantitative nature and sampled 142 SMEs operating in the municipality. A self-administered, closed ended questionnaire was employed and tested for validity and reliability before collecting data from respondents. The study employed a simple linear regression analysis and performed Cronbach’s Alpha to test the reliability of the instrument. The data was analysed using inferential and descriptive statistics. The study found a statistically significant and positive relationship between operational efficiency and digital transformation of SMEs. Furthermore, there is a positive relationship between business growth and digital transformation of SMEs. However, there is an insignificant relationship between conversion rate and digital transformation of SMEs. The practical implications of the study inform the owners and managers of SMEs that adopting strategic innovative digital technologies improves non-financial performance of the business. Therefore, emphasises the significance of digital transformation aligned with the core business which promotes operational efficiency and growth. The results are expected to persuade SMEs to devote necessary attention to digital technologies implemented within the businesses.

DOI 10.20525/ijrbs.v15i4.49230 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Coping with climate change-related risks in rural Zimbabwe: Evidence from Bikita <i>D</i>istrict

Victor Jaravaza · Hilda Jaka Mabiza

International Journal of Research in Business and Social Science · 2026

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Climate change poses significant risks to rural livelihoods in semi-arid regions such as Bikita District, Zimbabwe, where recurrent droughts, erratic rainfall, rising temperatures, and water scarcity undermine food security and socio-economic stability. This study examines the climate-related risks faced by rural households, identifies the coping and adaptation strategies they employ, and assesses the effectiveness and sustainability of these responses. A qualitative case study design, guided by the Sustainable Livelihoods Framework, was adopted. Data were collected through in-depth interviews (n = 30), focus group discussions (two groups), and direct observations involving households, traditional leaders, and local stakeholders. Thematic analysis was used to identify patterns in risks, coping strategies, and institutional constraints. The findings show that households employ diverse strategies, including crop diversification, cultivation of drought-resistant small grains, water harvesting, livestock downsizing, livelihood diversification, horticulture, and reliance on social networks. However, many of these responses remain short-term coping mechanisms rather than sustainable adaptation strategies. Structural barriers, including limited access to credit, weak extension services, poor infrastructure, and inadequate market systems, constrain their effectiveness. In addition, some practices, including deforestation and over-reliance on food aid, are maladaptive, providing immediate relief while undermining long-term resilience. The study concludes that although rural households demonstrate significant adaptive capacity, their transition from short-term coping to sustainable adaptation is limited by systemic and institutional constraints. It highlights the need for integrated policy interventions that strengthen livelihood assets, enhance institutional support, improve access to finance and markets, and integrate indigenous knowledge with climate-smart practices. These findings contribute to climate adaptation scholarship and provide policy-relevant insights for building long-term resilience in rural Zimbabwe.

DOI 10.20525/ijrbs.v15i4.45720 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

The role of cooperative membership in improving global value chain participation among smallholder maize farmers in the Eastern Cape, South Africa

Aneza Madini · Thembalethu Macdonald Seti

International Journal of Research in Business and Social Science · 2026

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Maize serves as South Africa's principal staple crop; yet, smallholder farmers in the Eastern Cape encounter persistent obstacles, such as low productivity and restricted market access. Cooperatives are often advocated to enhance livelihoods and facilitate farmers' integration into global value chains, however their efficacy remains contentious. This study investigates the impact of cooperative membership on maize market participation. A multi-stage stratified random sample of 200 farmers, comprising both cooperative members and non-members, was drawn from towns having functioning maize cooperatives. Data were collected via pre-tested questionnaires and analysed using a probit logistic regression model that accounts for socioeconomic and institutional variables. The findings demonstrate that cooperative participation exerts a substantial influence (β = 1.485, p = 0.102). Nonetheless, it lacks statistical significance at conventional thresholds. This indicates that although cooperative membership may enhance the probability of participating in formal markets, it does not ensure substantial involvement independently. Conversely, variables such as education, income, and employment position serve as more robust markers of engagement. The study indicates that while cooperatives promote collective action, it is essential to enhance governance, digital inclusion, and institutional support to enable effective integration into global value chains.

DOI 10.20525/ijrbs.v15i4.45360 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Poverty in the post-apartheid South Africa: Causes, challenges and prospects

M Matyana · M Mpofu

International Journal of Research in Business and Social Science · 2026

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Almost half of South Africa's population still lives in poverty, despite the abolishment of the oppressive apartheid regime since April 1994. The majority of the populace is impoverished and unable to enjoy sustainable life and progress. Therefore, this paper is here by analysing poverty in post-apartheid South Africa by looking at what still causing poverty after so many years of freedom and how poverty effects the communities and what solutions can be adopted overcome the situation. A qualitative research methodology was used to collect data. Particularly, a systematic literature review was used. The researchers have reviewed published articles and reports about poverty. Based on the findings it is evident that poverty in South Africa is caused by challenges such as pandemics, poor health and education systems, climate change, economic inequality etc. Therefore, the paper recommends various actions to be taken such as striving to enhance economic output.

DOI 10.20525/ijrbs.v15i3.49980 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Balancing the chalkboard: Novice educators navigate multi-grade primary teaching

Rudzani Netshivhale · Fhatuwani Ravhuhali

International Journal of Research in Business and Social Science · 2026

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This paper explored the perspectives of novice educators teaching multi-grade classes in primary schools, focusing on their challenges, their coping strategies, and the support mechanisms needed for effective teaching in such complex educational settings. Bronfenbrenner's Ecological Systems Theory served as a theoretical lens for understanding the interconnectedness among novice educators and various subsystems, including classrooms, school policies, and educational regulations.  Data was collected from nine public schools in one of the circuits in the Limpopo Province. Purposive sampling was employed to select only nine novice educators who teach in multigrade settings. The data were thematically analysed. The findings indicate that novice educators faced significant challenges in multi-grade teaching, including lesson planning, equitable attention distribution, and maintaining student engagement. Despite these difficulties, they gradually developed resilience through experience, peer collaboration, and self-directed learning. The paper proposes a framework for strengthening support structures for novice educators, including structured mentorship programmes, professional development initiatives, and additional teaching resources.

DOI 10.20525/ijrbs.v15i3.49930 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Perceived organizational culture and its influence on employees’ change readiness in Malawi state-owned enterprises

Jeremy Mitonga-Monga · Samuel Kaleke

International Journal of Research in Business and Social Science · 2026

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This study examined the effect of organisational culture on employees' readiness towards change at two Eswatini state-owned enterprises. Guided by a positive research philosophy, the study adopted a quantitative, cross-sectional research design. Daya was collected from a stratified sample of 543 permanent employees using the Organisational Culture Assessment Instrument (OCAI) and the Readiness Toward Change Scale (RTCS). Reliability was assessed by using Cronbach's alpha, while confirmatory factor analysis, correlation analysis, and multiple regression were employed to examine the relationship and predictive effects among the variables. The results revealed a positive and statistically significant relationship between organisational culture and readiness towards change. Market culture emerged as the strongest predictor of readiness towards change, followed by hierarchical culture, Adhocracy culture, and clan culture. These findings suggest that performance orientation, structural clarity, adaptability, and relational cohesion jointly contribute to enhancing employee readiness for organisational change. From the business ecosystem and strategic management perspective, the findings highlight the importance of cultivating an adaptive organisational culture as a key enabler of sustainable performance, ethical governance, and stakeholder trust. At a broader socio-economic level, strengthening organisational culture and employee readiness for change within state-owned enterprises can enhance productivity, promote social equity, and support inclusive growth, reinforcing Eswatini's business and socio-economic ecosystem.

DOI 10.20525/ijrbs.v15i3.49650 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Political institutions and Foreign Direct Investment in the Arab Maghreb Union

Darlington Chizema · Ramos Emmanuel Mabugu · Christelle Meniago

International Journal of Research in Business and Social Science · 2026

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This study examines the long-run relationship between foreign direct investment (FDI) inflows and institutional quality within the Arab Maghreb Union (AMU), focusing on Algeria, Mauritania, Morocco, and Tunisia over the period 2002–2019. Drawing on institutional theories of FDI, the analysis employs governance indicators such as political stability, control of corruption, government effectiveness, regulatory quality, and rule of law to assess their influence on investment dynamics. Using panel unit root and cointegration tests, the study confirms the existence of a stable long-term equilibrium among the variables. The Fully Modified Ordinary Least Squares (FMOLS) estimator is applied to quantify these relationships. Empirical results indicate that control of corruption, political stability, and regulatory quality exert significant positive effects on FDI inflows, even after accounting for macroeconomic controls. Conversely, government effectiveness and rule of law show no statistically significant impact in the presence of the macroeconomic control variables. These findings underscore the critical role of institutional quality in shaping the investment climate of AMU economies. Policy implications suggest that targeted reforms such as strengthening anti-corruption frameworks, enhancing political stability, and improving regulatory governance can bolster institutional credibility, mitigate investment risk, and attract sustainable FDI to the region.  

DOI 10.20525/ijrbs.v15i3.49591 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

The effects of bullying on teaching and learning in the foundation phase

Murungwa Dzialwa · Shonisani Agnes Mulovhedzi

International Journal of Research in Business and Social Science · 2026

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Bullying in the foundation phase poses a significant challenge that undermines both teaching and learning processes. Learners who experience bullying often demonstrate poor academic performance and increased absenteeism. This study explored the effects of bullying on teaching and learning in foundation phase classrooms. A qualitative research approach with an exploratory design was employed. Purposive sampling was used to select eight foundation phase teachers (Grades R–3) and two school management team members from two schools. Data were collected through semi-structured interviews and classroom and playground observations. The Job Demands–Resources (JD-R) model guided the study. Thematic analysis revealed that emotional stress, inadequate institutional support, and challenging learner behaviour negatively affected teaching quality and learner outcomes. The findings highlight the need for systemic interventions that align job demands with adequate resources to promote safe and supportive learning environments.

DOI 10.20525/ijrbs.v15i3.48860 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Guardians against abduction: The role of private security companies in combating kidnapping in South Africa

Krisandren Pillay

International Journal of Research in Business and Social Science · 2026

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Kidnapping has become a critical security threat in South Africa, with increasing frequency and complexity undermining public safety and straining the capacity of the South African Police Service (SAPS). This study investigates the effectiveness of private security companies (PSCs) in preventing and responding to kidnappings and examines the factors that shape their operational success and limitations. Guided by the primary research question, "How effective are PSCs in combating kidnapping in South Africa, and what specific roles do they play in the prevention and response to abductions?", the research employs a qualitative case study design. It is supported by semi-structured interviews with 12 security professionals, selected through purposive and snowball sampling. Ethical rigour was maintained through informed consent and anonymization protocols. The application of Tesch’s thematic analysis framework further strengthens the credibility and depth of the findings. The study reveals how private security actors in response to the spate of kidnappings, function as de facto “capable guardians,” leveraging advanced surveillance technologies, intelligence networks, and rapid response capabilities to fill critical gaps left by the South African Police Service (SAPS). Importantly, the research identifies systemic barriers, such as regulatory fragmentation, a lack of formalised public-private partnerships, and technological disparities, that limit the full integration of PSCs into national security frameworks. The study contributes to security and criminal justice scholarship by shifting the analytical lens from state-centric policing to the evolving roles of non-state actors (PSCs). It offers practical insights for policymakers concerned with multi-sectoral approaches to public safety and crime prevention initiatives in South Africa. 

DOI 10.20525/ijrbs.v15i3.49410 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Local economic impact of female farmer competitions on sustainable agricultural development in Vhembe district, Limpopo province

Betty Sehlola · Phumudzo Gift Munyai-Matshotshi · Nkhangwe Makhavhu

International Journal of Research in Business and Social Science · 2026

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Women remain central to agricultural development and food security in South Africa, yet structural inequalities and limited recognition continue to suppress their potential contribution. The Vhembe Female Farmer Competition, organised by the Vhembe District Municipality and the Limpopo Department of Agriculture and Rural Development (LDARD), serves as a platform to empower women, young women, and women with disabilities by recognising their role in local economic development. This paper explored the competition as an intervention that promotes women’s participation in agriculture, gender equality, fosters entrepreneurship, and contributes to poverty alleviation. Quantitative research approach was employed, where the simple random sampling technique was used to select 13 contestants across various categories. Data was collected through a structured survey and analysed using Excel to obtain the descriptive statistics. The study found no participants from Musina Local Municipality in the female farmer competitions and the Vhembe District Disability forum. Among female farmers, the best female worker (R2.5 million) and commercial producer (R1.5 million) recorded the highest annual turnovers. The young female farmer generated the turnover of R725,000.00 and notably created the highest over 60 seasonal and permanent jobs, demonstrating strong employment potential despite lower earnings as compared to the female worker and commercial producer categories. A financial literacy gap was evident in other categories. It is recommended that Musina Local Economic Development officers participate in preparatory meetings and mobilise farmers. Extension officers must provide financial management training to improve farm operations and employment opportunities.

DOI 10.20525/ijrbs.v15i3.48800 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Evaluating the relative impacts of operations management versus marketing on Quick Service Restaurants (QSR)performance: A case study of the Laudian Group

Ruan Strauss · Abner Mthembu · Alexander Oluka

International Journal of Research in Business and Social Science · 2026

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This paper evaluates the relative effects of operations management and marketing on the performance of businesses. It aims to demonstrate how the integration of these two functions enhances customer satisfaction, brand loyalty, and sustainable growth. Employing a qualitative, exploratory research design, the study collected primary data through semi-structured interviews with managerial and operational staff, complemented by secondary data for validation. Thematic analysis was used to interpret the findings. Results reveal that efficient operations management—through process optimisation, resource utilisation, and quality control—significantly improves service consistency and customer satisfaction; strategic marketing initiatives, including personalised and data-driven campaigns, enhance brand visibility and loyalty; and the integration of these functions yields superior performance outcomes. The study concludes that aligning operational efficiency with innovative marketing strategies is critical for sustaining competitive advantage and long-term success in the dynamic QSR industry.

DOI 10.20525/ijrbs.v15i3.47340 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Digital globalization and access to education in Sub-saharan Africa

Suares C. O. Noutchie · Mbroh Nana Adjoah · Emile Franc Doungmo Goufo

International Journal of Research in Business and Social Science · 2026

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This study examines the relationship between digital globalization and educational access in Africa. It uses publicly available secondary data from the World Development Indicators (WDI) ICT database and UNESCO education statistics. While digital transformation is widely promoted as a catalyst for inclusive human capital development, cross-country heterogeneity in Africa raises questions about whether digital expansion uniformly enhances educational access. Employing panel quantile regression for a balanced panel of African countries over the period 2005–2023, the paper investigates how ICT penetration, trade openness, and digital infrastructure affect educational participation across different points of the distribution of access indicators. The findings indicate that digital globalization exerts heterogeneous effects: countries at lower quantiles of educational access benefit more strongly from increases in internet penetration and mobile connectivity, whereas upper-quantile countries exhibit diminishing marginal returns. Institutional quality and governance metrics serve to moderate these observed relationships. The findings contribute to the existing body of research concerning the digital divide, globalization, and educational inequality, specifically by illustrating that digital transformation mitigates disparities, particularly in contexts where fundamental access limitations persist. Consequently, the policy implications emphasize the need for infrastructure expansion, regulatory adjustments, and targeted digital inclusion initiatives, all of which should be congruent with the African Union Digital Education Strategy.

DOI 10.20525/ijrbs.v15i3.50670 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Choosing the right type of collaboration in improving service delivery: The local government sphere in South Africa

Xolisile G. Ngumbela

International Journal of Research in Business and Social Science · 2026

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There are numerous obstacles that local government managers still have to overcome have given rise to fresh and creative ideas for providing their communities with high-quality services at lower costs. Delivery of services in a cooperative manner It is becoming more common for the public sector to use civil society and/or the private sector to offer public goods and services. Three significant facets of these developing relationships are examined by the author in this article. Numerous such creative initiatives have surfaced as a result of the local government's cooperation with corporate, nonprofit, or other public organizations. However, before delving into this matter, the paper discusses why public partnerships are necessary in South Africa in order  to get quality services, and then specific instances of cooperative service quality projects are discussed. This article offers a viewpoint to emphasize crucial considerations that local officials should make when determining which services could profit from these kinds of partnerships and which type of cooperation might be most likely to assist a community in reaching its objectives.

DOI 10.20525/ijrbs.v15i3.50620 Crossref citations0 OpenAlex citations