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This study examines the critical success factors (CSFs) that contribute to the effectiveness of ideation programs for small and medium-sized enterprises (SMEs), with a focus on the Durban University of Technology’s Centre for Social Entrepreneurship Rapid Incubator. Employing a quantitative methodology, data were collected from 52 participants through a structured questionnaire and analysed using SPSS. The demographic profile indicated that most participants were young entrepreneurs operating in early-stage, resource-limited businesses. Reliability testing confirmed the robustness of the measurement scale (Cronbach’s alpha = 0.831; KMO = 0.709). Results from mean score analysis and one-sample t-tests demonstrated that clearly defined program objectives, customized content, mentoring, collaboration, practical learning experiences, a supportive environment, and access to market insights were consistently highly valued. Additionally, mechanisms such as feedback processes, follow-up support, and partnerships with industry stakeholders were identified as essential for maintaining the long-term impact of ideation initiatives. The study concludes that the success of ideation programs depends on a systems-based approach that effectively integrates resources, processes, the environment, and ongoing feedback, thereby promoting innovation, competitiveness, and resilience among SMEs.

This study examines the perceived impact of ideation programs on the competitiveness of small and medium-sized enterprises (SMEs) affiliated with a university-based incubator. A quantitative survey was conducted with 52 SME owners. The findings indicate a predominantly positive perception, with high average scores across all measured dimensions of competitiveness. The survey instrument demonstrated excellent reliability (Cronbach’s alpha = 0.947). Participants reported that participation in ideation programs significantly improved their ability to respond to market changes, identify new opportunities, develop innovative marketing strategies, and enhance their brand reputation. A notable insight is the strong belief among participants that these programs cultivate a culture of innovation and adaptability, which are essential for sustained resilience. The study concludes that structured ideation programs serve as an effective mechanism for developing the dynamic capabilities necessary for SMEs to compete effectively. It is recommended that incubators and policymakers continue to prioritize and invest in such programs as a strategic approach to strengthen SME competitiveness and overall economic vitality.

This study examines the role of ideation programs as drivers of innovation and creativity within Small and Medium-sized Enterprises (SMEs) at the Durban University of Technology's Centre for Social Entrepreneurship Rapid Incubator (CSERI). A quantitative research methodology was used, employing a structured questionnaire distributed to 52 student entrepreneurs. The results indicate a predominantly positive perception among participants, suggesting that ideation programs significantly improve understanding of innovative concepts, encourage creative thinking, and promote a culture of experimentation and collaboration. Statistical analysis demonstrated the high reliability of the measurement instrument (Cronbach’s alpha = 0.843) and revealed notable differences in perceived benefits based on the entrepreneur's age and the duration of the enterprise's operation. The findings suggest that ideation programs are effective tools for developing intangible resources and dynamic capabilities essential for SME innovation. It is recommended that incubator programs be tailored to address the diverse needs of entrepreneurs at various stages of their personal and business development to maximize their effectiveness.