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The purpose of this study is to emphasize the term workplace fun that has been widely used in the western world but has had minimal impact in developing countries—such as Thailand. The research examines the relationships among variables such as the attitude of millennial employees towards workplace fun, experienced workplace fun, job satisfaction, and task performance in Thailand. According to the data of the National Statistical Office of Thailand, millennial will account for half of Thailand’s workforce by 2030. The study relied upon survey data collected from 519 respondents representing millennials who are working in Thailand. By applying descriptive and inferential statistics, the study has found that millennial employees are true believers in the concept of workplace fun. Pearson’s correlation coefficient indicates that a higher exposure to experienced workplace fun leads to higher employee’s job satisfaction and higher task performance. This paper serves to change the traditional management view of having fun in the workplace and to direct for future work so that it may continue growing to improve Human Resource Management knowledge in Thailand.

Halal packaged food products have attracted much attention in ASEAN where its largest member, Indonesia, is the world’s most populous Muslim country and is a major market in the region. For a non-Muslim country like Thailand, Islam also has a significant role in being the second popular religion after Buddhism. Although the Islamic population in Thailand is not as great as in Islamic countries, Thailand plays a substantial part in halal business as being recognized as a food production base exporting halal food worldwide. Therefore, the major objective of this study is to identify and analyze the significant factors that influence purchase intention of Thai and Indonesian Muslims toward halal packaged food products from non-Muslim manufacturers. This study used a survey to collect data consisting of 200 Thai respondents and 200 Indonesian respondents. The results indicated that product ingredients significantly influenced consumers’ intention to purchase both in Thailand and Indonesia while halal certification only significantly influenced consumers’ intention to purchase in Indonesia.

A positive relationship between pageview and visit duration has been identified for several types of websites, including retail. However, pornography websites offer such explicitly sexual content that viewers might stay on one page so long that it could distort the positivity. Yet, no empirical work has investigated this matter and little has focused on visit behavior to adult websites. Based on 473,840 visit sessions to pornography websites targeting both (1) the public and (2) the homosexual viewers, the 0.771 correlation coefficient between the pageview and the visit duration is statistically significant. It confirms that these two variables are positively related in the online pornography context. We also found that the viewer’s sexual orientation may have a moderating effect on the relationship between them. In addition to extending the theoretical insights into online visit behavior to pornography websites, online practitioners may apply the findings in order to retain visitors to their websites.

In anticipating a high completion rate for web surveys, researchers must be attentive to the design features, two of which are the forced responses (i.e., 100%-, 50%, or 0%-forced) and the questionnaire item display (i.e., paging or scrolling). Moreover, the respondents’ favorable attitude towards questionnaires is a key factor driving them to complete the questionnaires. However, no studies have examined the effects of these three variables on web survey completion rates. This research thus attempts to fill this gap. Using a quasi-experiment, we obtained 401 responses to six (i.e., 3 levels of forced responses x 2 display styles) comparable online questionnaires with identical contents. The analysis confirmed the statistically significant effects of the forced responses, the item display and the subjects’ attitudes toward questionnaires on completion rates. In addition to extending theoretical insights into the factors leading to a web survey’s completion rates, practical recommendations are suggested based on the findings.

The online retail business has grown substantially. Given distinctive product categories (e.g. search or experience goods), owners must put an effort in the design of websites so every visit may end with a purchase. Clickstream panel data allowing examination into website visiting behavior (i.e. the number of pages viewed (or pageview) or the visit duration) are increasingly accessible. However, it is unclear whether the differences of the two visiting behavior between purchase outcome or product categories are significant. The present study hopes to fill the void. An analysis of 27,528 visit sessions extracted from ComScore verifies that (1) the difference of page views between purchase outcomes and that between product categories were significant and (2) only the difference of visit duration between the product categories was significant but that between purchase outcomes was insignificant. In addition to theoretical insight into online behavior across purchasing horizons and product categories using clickstream data, online retail practitioners could apply the findings to enhance the possibility of the purchases at their online stores.

Success in electronic commerce relies greatly on customer trust. While other studies have examined various factors affecting online customer trust, few have investigated the joint effects of perceived risk and website reputation on purchase intention using online trust as a mediator. The current study attempts to fill this gap. 300 online shoppers participated via web-based questionnaires using a quota sampling technique. Based on confirmatory factor analysis (CFA), our measurements were found to be valid and reliable. Using structural equation modeling (SEM), we confirmed significant direct effects of perceived risk and website reputation on customer purchase intentions. Furthermore, both factors had significant indirect effects on purchase intention through online trust. In addition to extending theoretical insight into online trust as a mediator for the effects of perceived risk and website reputation on purchase intention, web-based vendors may adopt the findings to adjust their online stores to raise customer trust and ultimately increase the possibility of online purchases.

Researchers have increasingly adopted a web survey for data collection. Previous studies have examined factors leading to a web survey’s success. However, virtually no empirical work has examined the effects of the three levels of forced responses or the two styles of question items displayed on a web survey’s response rate. The current study attempted to fill this void. Using a quasi-experiment approach, we obtained 778 unique responses to six comparable web questionnaires of identical content. The analysis confirmed that (1) there were statistically significant differences across the surveys with the 100%-, 50%- and 0%-forced responses, and (2) there is not a significant difference between the response rates between surveys with scrolling and those with paging styles. In addition to extending the theoretical insight into factors contributing to a web survey’s response rate, the findings have offered recommendations to enhance the response rate in a web survey project.