JOURNAL ARTICLEOlusegun Matthew Awotunde · Ola Olusegun Oyedele · Aregbeshola Rafiu Adewale
International Journal of Research in Business and Social Science · 2024
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The ever-evolving digital marketing landscape has continuously adapted to technological advancement, consumer behaviour and ecosystem trends. The 21st century marketplace needs traditional marketing practices, and digital platforms to ensure the actualisation of their growth and development in the ecosystem. The study examined how different digital marketing platforms can influence SMEs' operations and performance (Online marketing, and ICT initiatives). The study employed a quantitative design with primary data collection via a questionnaire designed based on 5-Likert’s Scale to answer the research questions; if there is a significant relationship between Online Marketing and SMEs' Business Competitiveness, and if ICT initiative has a positive relationship with SMEs' Business Growth. Two (2) hypotheses were formulated and tested using a statistical package for social sciences (SPSS). To ascertain the hypotheses formulated, both descriptive and regression analyses were carried out, and the output clearly showed a significant influence of digital marketing on the performance of SMEs. The result shows a positive impact of online marketing on SME business competitiveness. However, this study concluded that in the technology-driven environment, 21st-century SMEs will always see the usefulness and relevance of digital marketing because of its role in improving their performance. This study recommends that SMEs incorporate intensive digital platforms and engage in time-to-time updates of their online marketing channels.
DOI 10.20525/ijrbs.v13i5.33493 Crossref citations5 OpenAlex citations
JOURNAL ARTICLEOla Olusegun Oyedele · Adeshina Olushola Adeniyi · Evelyn Derera
International Journal of Research in Business and Social Science · 2023
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Training and development have emerged as important construct within entrepreneurial literature over the past two decades. This study proves how training and development can effectively advance fish farming productivity in Odogbolu Metropolis. The impact of fishermen's educational level on fish profitability was examined. The influence of feed quality on fish performance was also demonstrated. The assessment of fish weight/size as a determinant of fish marketability in the study area was also researched. The study's objectives were underscored through the lens of constructivism and human capital theories. A purposive sampling technique was adopted to determine one hundred and twenty-one sample sizes. A quantitative approach was employed, and three hypotheses were presented and tested by applying regression techniques using SPSS software. The study found a significant association between fish farmers' educational level and profitability. Feed quality showed a significant association with fish performance, and a significant association was also found between fish weight/size and fish marketability. The study proves that fish farmers should educate themselves through training and development programs on quality fish production regarding fish weight/size, fish performance, and fish marketability. Government and stakeholders must proactively encourage adult education among fish farmers to expose them to the benefits of fish farming activities in the study area.
DOI 10.20525/ijrbs.v12i3.24680 Crossref citations0 OpenAlex citations
JOURNAL ARTICLETomola Obamuyi · Fapetu Oladapo
International Journal of Finance & Banking Studies · 2016
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This paper examines the Nigerian economy and the tendency for its growth in the face of several socio-political challenges facing the country, which have hampered the rate of economic development in spite of the tremendous human and material resources inherent. The paper identifies the socio-political challenges to include corruption, poverty, unemployment, insecurity, politics and governance, among others. The central argument of the paper is that steady economic growth can be achieved and financial crisis mitigated in Nigeria, if the effects of socio-political challenges, which are the key factors that have contributed to the high poverty, unemployment and economic instability in the country, are minimised. To ensure economic growth and move the country forward politically and economically, government must be more accountable in managing the nation’s resources in order to avoid wastage, poverty and unemployment. Close attention should be given to those socio-political challenges in the formulation of policies that aimed at maintaining economic growth at a level commensurate with the country’s growth rate. This study put forward that government must be proactive in all issues relating to the socio-political challenges to prevent resource mismanagement, poverty, unemployment, insecurity and slow economic growth in future.
DOI 10.20525/ijfbs.v5i3.1283 Crossref citations4 OpenAlex citations