Digital platform capabilities and agility: The role of technological uncertainty in SMEs
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The research aims to explore the impact of digital platform integration and reconstruction capabilities on organizational agility (mediator) and ESG performance of small and medium size enterprises of Pakistan. The study also examines the moderating role of technology uncertainty between digital platform capabilities and organizational agility that further leads to ESG performance. Data is collected from 300 firms while industries include; IT, Manufacturing, Textiles, Electronics, and Automobile in eight big cities of Pakistan and the respondents are middle and senior managers. Data was analyzed using the software; SPSS (reliability analysis) and R Studio (version 4.5.2), Structural Equation modeling (SEM) and regression Analysis. The study used Resource-Based View and Dynamic Capability Theory to see the role of digital platform capabilities, organization agility and uncertain technology conditions’ on ESG. The findings of this research are that such organizations with agility perform better on the ESG dimensions. First, this study takes a capability perspective to explore the impact of digital platform integration and reconstruction capability on Organizational agility, which extends the related studies taking digital perspective. Second, the inner mechanism between organizational agility and firm ESG performance is revealed where organizational agility works as a bridge for ESG performance. Third, the relationship between digital platform capabilities and organizational agility is exposed by the moderation of technology uncertainty. Where technology uncertainty positively moderates the relationship between digital platform capabilities and organizational agility.