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The digital platform brings changes in the competitive advantage-building strategy for companies. In this regard, digital platforms have a crucial role in providing added value to companies by providing opportunities to improve effective information management. The research aims to determine the utilization of the digital platform of Bank Syariah Indonesia in improving market share and know the strategy of Bank Syariah Indonesia in improving market share through the utilization of the digital platform. This research method is a qualitative-research using SWOT analysis. The results of this study indicate that the utilization of the digital platform Bank Syariah Indonesia in improving market share with ease in opening an account online, digital service improvement, convenience and accessibility, cost efficiency and operational benefits, enhanced customer experience, increased customer base and market reach, increased security and improved BSI performance. Bank Syariah Indonesia's strategy for increasing market share through the utilization of digital platform based on swot analysis there are 20 alternative strategies that can be carried out namely 5 (five), SO Strategy (Strengths-Opportunities), 5 (four) WO strategies (Weaknesses-Opportunities), 5 (five) ST Strategy (Strengths-Threats) and 5 (five) WT Strategies (Weaknesses-Threats).

The global industry has been significantly affected by Covid 19, resulting in a reduction in organizational structure, an increase in demand for raw materials and delivery services, and a rise in prices that negatively affect the manufacturing industry. The department responsible for managing these issues is the purchasing department, which will experience a surge in workload and work pressure for its employeesImproving employee performance is a challenge for companies to maintain survival. The thing that needs to be considered is the workload of employees which affects work stress and ultimately causes a decrease in employee performance. The main objective of this research is to examine the effect of workload on performance through work stress. Research using quantitative research methods. The questionnaire has been tested for validity and reliability and distributed to 110 purchasing employees. SmartPLS 3 is used to process data from research results. The results of the study are that there is a negative effect of workload on performance, there is a positive influence of workload on work stress, there is a negative effect from work stress on employee performance, and there is a negative effect of workload on performance through work stress on purchasing employees. The results of this study can be used by companies to improve their performance, especially from factors related to workload and employee work stress.

Because of the increasing internet use, print media is under significant threat. As part of its transformation, a media company deployed an Integrated Marketing Solution (IMS) to address current business challenges. This method, however, requires further investigation. As a result, this study aims to assess the utility of IMS, analyze the implementation of the McKinsey 7S Framework on IMS, and identify McKinsey 7S Framework aspects in IMS for future development. In-depth interviews with 12 people were conducted for this qualitative study. The findings indicate that IMS is the core of the company's business transformation, with all components of the McKinsey 7S Framework in place. However, the shared value component is still required.