Explore publications.

This study explores how customer service influences consumer buying patterns among SMEs in East London, South Africa. SMEs are crucial to the local economy, yet many face challenges in retaining customers due to inconsistent service quality and limited resources. The research examines how service factors such as staff professionalism, communication, complaint handling, and responsiveness impact customer satisfaction, loyalty, and purchasing choices. Using the SERVQUAL model, Expectancy-Disconfirmation Theory, and Relationship Marketing Theory, a quantitative, cross-sectional survey was conducted. Data from 100 consumers who recently interacted with East London’s SMEs indicate that customer service is the top factor influencing purchasing decisions, surpassing price, product quality, and convenience. Friendly, helpful staff, strong after-sales support, and effective communication are key to fostering loyalty and repeat business. Although perceptions of service quality are generally positive, 25% of respondents expressed dissatisfaction due to delays, poor communication, and a lack of product knowledge. These issues underscore the need for targeted initiatives, including staff training, digital engagement, and loyalty programs. The study highlights the growing role of digital platforms in improving service delivery, especially for younger, tech-savvy consumers. Overall, the study recommends that SMEs should focus on regular training programs centered on customer engagement, product knowledge, and complaint handling. This will enhance service consistency and professionalism, leading to higher customer satisfaction and loyalty.

The head of departments in educational institutions is pivotal in bridging the gap between administrative directives and classroom realities. This study delves into the strategies adopted by Head of Departments (department heads) who are expected to balance their managerial responsibilities and teaching obligations, and sheds light on these strategies and the impact of this delicate balance on both their professional lives and the educational institutions they serve. An interpretive qualitative case study research approach was adopted to conduct this study in one South African university. Semi-structured interviews were conducted with four participants, and the data were analysed using narrative analysis. The study findings revealed many challenges, including time constraints, negative future career prospects, and the need to maintain teaching excellence and administrative efficiency. Despite these challenges, the research highlights several effective strategies adopted by department heads. These strategies encompass effective time management, task prioritisation, delegation, fostering a supportive work environment, and continuous professional development. The study highlights the importance of institutional support, professional development opportunities, and a conducive work environment to enable heads of departments to perform their functions effectively.

Job satisfaction is essential in hospitals for professional nurses to provide quality healthcare services. Job satisfaction of professional nurses contributes to their retention in public hospitals. This study assessed the job satisfaction of professional nurses in public hospitals in the Eastern Cape Province, South Africa. A qualitative case study approach was utilised, collecting data through a combination of in-depth interviews with management and shop stewards, and focus group discussions with professional nurses across three public hospitals in the Eastern Cape Province, South Africa. The interviews and focus group discussions were audio-recorded and transcribed verbatim. The data was analysed thematically. The following three themes emerged from the focus group discussions and interviews: passion for their jobs or profession, professional development opportunities, and a sense of appreciation and satisfaction that influenced professional nurses to continue working in public hospitals. The study further revealed that professional nurses were dissatisfied due to inadequate resources and working conditions, which prevented them from providing high-quality, comprehensive patient care. Job satisfaction is detrimental to staff retention and the provision of quality healthcare services in the South African public healthcare system. It is therefore essential that appropriate mechanisms are put in place to improve professional nurses' job satisfaction in public hospitals, as failure to do so will have a detrimental effect. Authorities should listen to and address professional nurses’ concerns to improve the quality of care in public hospitals.

How users perceive and respond to cybersecurity warning messages under cognitively demanding conditions can result in unintended cybersecurity failures. Digital banking environments can create cognitively demanding conditions, as users are required to make quick decisions while managing many other routine tasks. This can lead to cognitive overload and pressure to comply with cybersecurity warning messages. This study examined how cybersecurity messages are framed and how this framing could influence behavioural responses under cognitively demanding conditions. The study draws on behavioural and psychological perspectives, including the Cognitive Bias Theory, the Framing Effect, and the Cognitive Load Theory, offering critical insights into compliance cybersecurity behaviour. A quantitative survey was administered to 267 South African users in digital banking environments. Path analysis, an extension of multiple regression analysis, was used to examine the relationships among message framing, mental load, and familiarity bias, and how these factors influence behaviour, thereby impacting digital banking resilience. Findings showed that, for organisations in digital banking to be cybersecurity resilient, such resilience is largely shaped by message framing and cognitive processing load. This means message framing is a central behavioural mechanism that shapes behaviour and an organisation's overall cybersecurity posture. Similarly, mental load affects behaviour change, meaning that concerted cognitive pressures will influence users’ ability to engage with cybersecurity warnings. Familiarity bias was negatively associated with desired behaviour change, highlighting a risk of habitual reliance on familiar cybersecurity messages. The study contributes to ongoing cybersecurity research on aligning cybersecurity communication with users’ cognitive capacity, prompting institutions to rethink and redesign clear, cognitively efficient security messages that support decision-making under pressure.

Despite the rapid expansion of remote work, traditional human resource practices remain largely designed for office-based environments and are insufficiently aligned with the unique demands of remote work.  Furthermore, existing theoretical approaches do not clearly explain how HR practices can be systematically designed as organisational resources that mitigate remote work demands and enhance employee engagement and performance. This conceptual paper proposes a multi-dimensional framework to enhance employee engagement and performance in a remote work environment. Thes study seeks to bridge the gap in human resource practices by offering practices suitable for remote workers. Guided by the Job Demand-Resources model and the Ability, Motivation and Opportunity framework, this study employed a conceptual methodology that combined theory adaption and model-building. A systematic literature review using Boolean operators was conducted across Google Scholar, ResearchGate, and Scopus.  Twenty-five peer-reviewed studies published 2020 and 2026 were identified and thematically analysed.  Furthermore, the review revealed five job demands: social isolation, blurred work-life balance, communication complexity, technological strain, and performance visibility.  Consequently, these job demands can be mitigated by implementing strategic human resources practices such as recruitment and selection, training and development, performance management, compensation, and work-life balance.  By proposing a human resource management framework that may enable efficient remote work practices, promote sustainable development and the evolving business ecosystem.  The framework contributes to SDG 3 and by promoting employee well-being and productive work practices. The study also offer useful information for business looking to create robust HRM plans that maintain worker performance and engagement is digitally connected business ecosystem.

The study explored the challenges faced by principals in implementing policies with a focus on the Policy on the South African Standard for Principalship. The implementation of policies globally and in South Africa has experienced a high rate of failure. The problem is that in many organisations' implementing policies, policy implementers are not concerned with challenges that employees face when implementing policies. This lack of focus on challenges has often resulted in policy implementation failure. This article focuses on the perceptions of principals regarding challenges they encounter in implementing policies using a qualitative approach. Data was collected using semi-structured interviews with fifteen principals from schools in Mopani East district, Limpopo province, and used a qualitative inductive analysis. The study revealed that principals encounter challenges that are both systemic DBE-based (Department of Basic Education) and school-based. The study recommends that the Department of Basic Education should focus on mediating the challenges using effective strategies to enhance the chances of policy success. 

Rural public service delivery is difficult due to poor healthcare, education, clean water, and infrastructure. In underdeveloped countries, resource limits and governance issues can impede progress. Old infrastructure, financial mismanagement, and governance challenges in King Sabata Dalindyebo hinder rural residents' access to electricity, water, and sanitation. The study assessed public service delivery, identified difficulties, and suggested sustainable improvements. This study uses service delivery theory to frame rural development in King Sabata Dalindyebo. The study conducted qualitative research to determine how rural local governments might improve public service delivery, concentrating on KSD. Due to case study approach, this study focuses on KSD. This study collected data using semi-structured interviews and purposive sampling. Data was examined thematically. Electrification and infrastructure have improved, but unequal service distribution, illegal electrical connections, and a lack of long-term investment remain. Sustainable service delivery requires community involvement, but existing efforts to engage the community, especially vulnerable groups like youth, are insufficient. The paper advises increasing electrification funds and using renewable energy to fill service shortages. Stakeholder engagement and digital communication can improve public service delivery. This study adds to the literature by using a rural case from KSD Municipality to demonstrate how local governance flaws, uneven electrification, and narrow community inclusion affect service delivery. It offers grounded qualitative evidence from a rural Eastern Cape municipality and emphasises the necessity of integrating governing arrangements to inhabitants' lived experiences in judging municipal service delivery. 

The study’s pertinence lies in its focus on the performance of green bond markets in addressing environmental concerns. The purpose of this study is to ascertain if current issuances of high credit ratings by credit rating agencies can be considered safe by investors, through the consideration of the margin of safety, amidst the prevailing high credit growth.  A quantitative research methodology determining the margin of safety of issuers, using operating incomes and interest expense, derived from annual financial statements of 30 randomly selected companies, which are considered adequate for inferential purposes, from the Climate Bond Initiative database is undertaken. The decline in EBIT before the balance after interest expense is paid becomes zero is ascertained in conjunction with the allocated credit rating.  A sampled mean of a margin of safety of 58.79 % leads to an estimated population mean results of a margin of safety above or equal 48% and below or equal to 68.41%, at 95% confidence level and a standard deviation of 27.41%. The corresponding investment credit ratings reflect a 77% in relative frequency of which 3.3% is assigned the highest AAA rating. The results demonstrate that it takes close to a minimum of 50% and a maximum of 68% deterioration in operating income before balances after interest expense are wiped out. Hence the study concludes that the prevailing credit ratings being issued by credit rating agencies can be trusted by green bond investors based on the substantive margin of safety figures of issuers.

Financial pressures in South Africa’s public sector have increased efforts to control the wage bill, raising concerns about the long-term effects of stagnant remuneration on employee performance, retention, and service delivery. Although the link between pay and motivation is well known, less attention has been given to how prolonged salary stagnation, within a constrained fiscal environment, affects both employees and service delivery outcomes. This paper addresses this gap by examining the effects of stagnant remuneration in the South African public service. The paper used a qualitative narrative review of secondary data, including academic literature, government reports, and policy documents. Sources were selected based on their relevance to remuneration, employee performance, and service delivery, and were analysed thematically. The findings show that stagnant remuneration is not only a Human Resource issue but also a service delivery issue, as it directly affects employee motivation and institutional capacity. Guided by Equity Theory, Maslow’s Hierarchy of Needs, and the paper’s conceptual model, the results indicate that perceived unfairness and rising living costs reduce motivation, increase turnover, and weaken organisational capacity, especially in sectors such as health, education, and local government. This creates a tension between fiscal sustainability and workforce effectiveness, which ultimately affects service quality. The paper contributes by linking remuneration challenges to service delivery outcomes and indicates the need for a balanced approach to managing the public sector wage bill.

The global rise of Artificial Intelligence (AI) and Information and Communication Technology (ICT) has positioned digital transformation as a key strategy for improving efficiency, transparency, and responsiveness in public service delivery. In South Africa, however, persistent service delivery protests, limited institutional capacity, and resource constraints continue to undermine effective governance, raising critical questions about the readiness and effectiveness of AI and ICT adoption in the public sector. This paper, therefore, examines the impact of AI and ICT on public service transformation in South Africa, with a focus on their potential to improve service delivery and the barriers limiting their effective implementation. Methodologically, the paper adopts a qualitative research approach based on secondary data, drawing on peer-reviewed literature, government reports, and relevant case studies on digital transformation in public administration. Through thematic synthesis, the paper analyses patterns of adoption, impact, and implementation challenges across key public service domains. The findings reveal that AI and ICT have contributed to improved e-government services, enhanced administrative efficiency, and greater transparency in selected areas of public service delivery. However, these benefits remain uneven and fragmented due to persistent challenges, including inadequate infrastructure, limited financial and human resources, resistance to change, regulatory constraints, low levels of digital literacy, and outdated legacy systems. These barriers collectively slow down system-wide digital transformation and limit the scalability of technological innovations. The paper contributes by providing a consolidated and updated synthesis of fragmented evidence on AI and ICT adoption in South Africa’s public sector, offering a clearer understanding of both progress and persistent structural constraints. It further indicates that digital transformation is not solely a technological issue but also an institutional and governance challenge. The paper recommends prioritised investment in modern ICT infrastructure, strengthened digital skills development for public servants, and the establishment of a coherent national digital transformation strategy. It further recommends simplifying procurement processes, fostering an innovation-oriented public sector culture, and strengthening regulatory and ethical governance frameworks to ensure accountability, inclusivity, and sustainable digital transformation in public service delivery.

The COVID-19 pandemic accelerated hybrid work adoption, essentially altering line managers' roles as they navigate supervising geographically dispersed teams. Despite widespread implementation, limited qualitative research examines how managers adapt their leadership practices within this evolving work model. This study explored the perceived challenges, opportunities, and leadership adaptations amongst line managers in hybrid settings, aiming to reveal factors that enhance leadership capability, team performance, and strategic HR practices. Inadequate understanding of managerial perceptions hinders evidence-based leadership development tailored for hybrid contexts. Line managers experience increased stress managing distributed teams whilst balancing flexibility with accountability, yet empirical research focusing on their experiences remains scarce. Adopting an interpretivist paradigm, this generic qualitative study conducted semi-structured interviews with 12 line managers from diverse sectors possessing at least two years of managerial experience supervising hybrid teams. Manual thematic analysis following Braun and Clarke's (2006) framework identified recurring patterns. Four themes emerged: challenges characterised by a trust-visibility paradox requiring structured communication and output-based monitoring; leadership opportunities demanding trust-based, emotionally intelligent, digitally fluent approaches; transformed practices shifting from presence-based to performance-based supervision; and critical organisational support needs including emotional intelligence training and clear hybrid policies.  Organisations must implement targeted interventions including hybrid-specific leadership development programmes, formalised communication protocols, output-based performance systems, and systematic wellbeing support.

The study investigates governance challenges in South Africa’s state-owned entities (SOEs) by assessing disclosures provided in SOEs’ annual reports and financial statements regarding fraud, unauthorised expenditure, irregular expenditure, and fruitless and wasteful expenditure between 2022 and 2024, in line with section 55 of the Public Finance Management Act (PFMA) No. 1 of 1999. Adopting an interpretivist research philosophy, the study utilizes qualitative methods through a content analysis of the annual reports and financial statements of the five sampled SOEs. The analysis revealed that, although the selected SOEs demonstrated partial compliance with Section 55 of the PFMA, significant governance and reporting shortcomings persist. While most SOEs maintained records and produced financial statements, none provided evidence of submitting these reports within the required timeframes, and one entity had not produced its 2024 reports by the cut-off date of 10 October 2025. The financial statements frequently lacked a fair and accurate reflection of each SOE’s financial position and performance. Disclosures related to financial misconduct were particularly weak and inconsistent, with irregular, fruitless, and wasteful expenditure reported more often than cases of fraud or unauthorised expenditure, which were largely omitted. These disclosure shortcomings suggest that compliance among SOEs remains superficial and procedural rather than substantive, undermining accountability, transparency and the overall integrity of financial reporting.

Cybersecurity threats pose a growing challenge for organizations in digitally dependent economies, with South African organizations facing increasing incidents of data breaches and ransomware, among other threats. This study investigates how organizations can enhance cybersecurity resilience by aligning data privacy regulations with business resilience strategies. A quantitative survey of 201 professionals across multiple industries in South Africa was conducted, guided by Protection Motivation Theory (PMT), Diffusion of Innovation Theory (DIT), and Resilience Theory. Analysis revealed that while organizations perceive the severity of cyber threats, internal threat perception alone does not drive innovation. Instead, external regulatory and institutional pressures emerged strong driver of cybersecurity innovation, which in turn strengthens cybersecurity resilience. Based on these insights, a Cybersecurity Resilience Model was developed as a defence mechanism against cybersecurity threats and attacks.

This study investigates how managerial employees perceive workplace practices as conditions that enhance organisational performance using a qualitative approach. Although organisational performance has been analysed through quantifiable managerial and structural factors, there has been insufficient focus on the relational dynamics that influence how managers perceive daily workplace practices as either facilitating or hindering performance. The study adopted an exploratory research design to provide an in-depth understanding of workplace practices as conditions that enhance performance. Purposive sampling techniques were used to select 10 participants from a population of approximately 1200 employees. Semi-structured interviews were conducted with managerial employees to obtain a comprehensive understanding of their perceptions of how workplace practices influence the ability and willingness of employees to perform. Through a thematic analysis, four key themes were uncovered from the dataset: clarity in communication, perceived fairness in remuneration and working conditions, feeling supported within the working environment, and feeling valued through appreciation and recognition. The results indicate that these practices function as relational signals within the organisational ecosystem, influencing managerial perceptions of clarity, fairness, support, and value. These perceptions serve as mediating factors that facilitate the conversion of workplace practices into performance results. This research enhances the literature on organisational performance by redirecting focus from static organisational factors to the relational and perceptual processes that facilitate performance in practice. From a strategic viewpoint, the results emphasise the significance of aligning workplace practices with organisational objectives through Human Resource governance frameworks that promote equity, support, and recognition.

Entrepreneurship policy occupies a significant role in the economic and social development policies of BRICS Plus states, but its efficacy is still debated. This study seeks to analyse the congruence between entrepreneurship policy frameworks, institutional conditions, and the realities of entrepreneurial ecosystems in situations where entrepreneurship is extensively advocated as a catalyst for job creation, poverty alleviation, and inclusive growth. This study employs a systematic literature review framework based on PRISMA principles, utilising peer-reviewed research from entrepreneurship, public policy, and development studies to examine the influence of policy instruments and institutional arrangements on entrepreneurial activity and development outcomes. The analysis indicates a continual disparity between policy intentions and actual implementation, marked by the prevalence of formal, organization-focused, and growth-driven policy assumptions that insufficiently address the informal, hybrid, and collective entrepreneurial practices common in BRICS Plus environments. Key findings (i) reveal inadequate integration of community-level ecosystems, (ii) institutional complexity hindering policy implementation, and (iii) misalignment between entrepreneurship policy objectives and inclusive development as well as Sustainable Development Goal (SDG) outcomes. The study proposes a policy-ecosystem alignment framework that redefines entrepreneurship policy as an adaptive, multi-tiered process situated within intricate institutional contexts. The research proposes a Policy–Ecosystem Alignment Framework that synthesises policy orientation, institutional conditions, ecosystem dynamics, and development results to elucidate disparities in entrepreneurial policy efficacy among BRICS Plus nations. The study suggests that achieving more inclusive and context-sensitive entrepreneurship outcomes in BRICS Plus nations necessitates policy frameworks that acknowledge entrepreneurial variety, institutional diversity, and ecosystem dynamics.

Small and Medium Enterprises (SMEs) significantly contribute to South Africa's economic growth and job creation; nevertheless, their sustainability is hindered by ongoing structural issues. The article analyses how digital platforms—such as fintech, digital payments, and e-commerce—can facilitate the growth and economic resilience of SMEs. The research employs a rigorous desk review process to synthesise information from academic literature, policy reports, and case studies published from 2015 to 2025. The analysis utilises thematic synthesis, uncovering four principal themes: (1) Barriers to SME Growth, (2) Digital Platforms as Solutions, (3) Obstacles to Digital Adoption, and (4) Theoretical Perspectives on Digital Adoption. Critical findings indicate that although digital platforms have substantial prospects, their adoption is constrained by infrastructural deficiencies, digital illiteracy, regulatory challenges, and perceived risks. Utilising the Technology Acceptance Model and Diffusion of Innovation Theory, the research illustrates that perceived utility and ease of use depend on structural and ecological preparedness. The document advocates for a comprehensive, contextually tailored support system that amalgamates infrastructure enhancement, digital skills education, regulatory reform, and the cultivation of institutional trust. The paper's contribution is the reclassification of contextual restrictions as primary factors influencing digital adoption in SMEs within emerging markets.

This study examines the causes of marketing performance stagnation in a mature and highly competitive industry context and investigates how segmentation, targeting, and positioning (STP) decisions can be reconfigured to support performance recovery. Using empirical analysis of customer transaction and behavioral patterns, the findings reveal that market value is highly concentrated within core segments characterized by stable and repeated purchasing behavior. However, these behavioral insights have not been systematically translated into coordinated STP decisions, resulting in unfocused targeting and generic positioning.  To address this gap, the study proposes a behavior-driven STP approach that reconceptualizes STP as an adaptive decision system rather than a static market planning framework. Under this approach, segmentation serves to identify value structures based on observed customer behavior, targeting functions as a strategic resource allocation decision derived from behavioral intensity and stability, and positioning reflects the consumption context and behavioral motives of core segments.  The study contributes to the industrial marketing management literature by demonstrating how behavior-driven STP operates as an adaptive marketing capability that enables firms to restore strategic coherence and improve marketing effectiveness following organizational and environmental disruptions. Managerially, the findings suggest that firms should institutionalize the use of behavioral customer data, narrow strategic focus toward high-value core segments, and align value propositions with actual usage contexts to enhance performance sustainability in dynamic market environments.

This paper interrogates the intersections between race, class and ethnicity in contemporary South African society, highlighting how economic exclusion, unequal access to opportunities and ethnic tensions undermine democratic ideals. Since the advent of democracy in 1994, South Africa has grappled with the enduring legacies of apartheid and colonialism where racial and class divisions continue to shape social, political and economic life. While democracy promised inclusivity and equality, the persistence of racism and classism reveals deep structural inequalities that complicate nation-building and social cohesion. By examining the lived experiences of marginalised groups and the privileges retained by elites the paper demonstrates how class stratification intersects with racial identity to reproduce old hierarchies in new forms. Ultimately, the paper concludes that addressing these dilemmas requires transformative policies that move beyond symbolic reconciliation towards substantive equality, economic justice and the dismantling of systemic barriers that sustain exclusion.

Artificial intelligence (AI) is transforming digital marketing by enabling advanced analytics, automation, and personalised customer engagement. Despite growing adoption, qualitative insights into how small retail enterprises in emerging economies adopt AI remain limited. This study examines AI adoption in digital marketing among small retailers in Cape Town using an interpretivist qualitative case study design. Grounded in an integrated Technology–Organisation–Environment (TOE) and Unified Theory of Acceptance and Use of Technology (UTAUT) framework, data were collected through semi-structured interviews with 18 participants identified via snowball sampling. Thematic analysis shows that AI adoption is driven by competitive pressure, customer expectations, and perceived performance benefits, but is constrained by skills gaps, cost concerns, and data-related challenges. The study extends TOE–UTAUT theory by demonstrating how platform-based AI tools reduce technological barriers while amplifying organisational and capability-related constraints in emerging market contexts. The findings provide actionable insights for policymakers and practitioners aiming to support sustainable digital transformation in small business ecosystems.

The Fourth Industrial Revolution (4IR) altered how institutions and people interact and operate in various contexts. Technological advancements through e-government have resulted in more responsible, transparent, effective, and efficient governance and service delivery in Lesotho. The adoption of e-government and its influence on service delivery in Lesotho are examined in this study using a systematic scoping review process guided by the PRISMA 2020 framework. Using the Technology Acceptance Model (TAM) as its theoretical lens, the study argues that citizen adoption is dependent on perceived usefulness and ease of use, both of which are significantly hindered by local constraints. The evaluation acknowledges gains made through programmes such as the 2013 e-Government Infrastructure Project, which has increased efficiency and transparency, particularly in metropolitan areas such as Maseru. Nevertheless, it also draws attention to a notable implementation gap, with a sizable urban-rural digital divide that marginalises rural residents due to inadequate infrastructure, expensive ICT, and restricted coverage. Serious accessibility issues are also exacerbated by inadequate digital literacy and the predominance of English over Sesotho on government websites. According to the study, resolving these problems calls for a multifaceted strategy. Investing in rural digital infrastructure, lowering access fees, requiring multilingual and accessible digital content, and starting national digital literacy initiatives are all part of this strategy to transform e-government into a tool for equitable service delivery and inclusive development for all Basotho.