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This study focused on sales-orientation and customer-orientation of Direct Sales Executives (DSEs) on sales performance at Fidelity Bank, Ghana; which was a cross-sectional study. Data were analysed using descriptive statistics, Kendall’s coefficient of concordance, cross tabulation and chi-squared test of independence. The result showed a strong association between prior sales experience and employment status. DSEs customer orientation was influenced by customer information while the sales orientation was on convincing customers to buy. The customer-oriented culture was based on reliable market and customer information. DSEs sales performance were influenced by complete knowledge of the bank’s products and services, listening skills and empathy. The study suggests that Fidelity Bank must sensitize its DSEs on the bank philosophy on its customer orientation culture. This study appears to be the first of its kind to explore the connection between sales orientation and customer orientation on performance in the Banking Industry in Ghana, thus providing empirical evidence for academics and practitioners.

Supervisor enhances their subordinates’ level of creativity to provide the latest insights into intrinsic motivation. Therefore, demonstrating the other site in which pay for performance decisions are controlled by the HR department through individual interaction with increasing (PFP) pay for performance and employee creativity (CR). By utilizing the sample size of 250 questionnaires out of which 206 were completed from Lahore, the city of Pakistan. We establish that the consequence of (PFP) on creativity was invariantly mediating by intrinsic motivation in such a way that both mediator or moderator, PFP had stronger positive effects on creativity. Findings show that regression, mediation and moderation analysis the actual best fit was a PFP model and the Cronbach's alpha values show higher reliability and consistency of values & all variables are very highly correlated to each other. Future study is needed for testing the scale with different cultures and different organizations. Furthermore, intrinsic motivation, as enhanced by trust in management, moderating this mediating effect of PFP on creativity. In addition, the regression path analysis exposed that intrinsic motivation mediated the moderated effect among PFP, trust in management, and creativity. The findings of the current study shed light on the processes and conditions under which, PFP may promote creativity.