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The relationship between green human resource management (GHRM) and environmental performance (EP) has received little attention in the past, despite the hotel management discipline's mediation analysis being one of the areas examined.  To fill this research gap, the study expands upon the Ability-Motivation-Opportunity (AMO) and social identity theory (SIT). It also goes beyond what has already been written by examining the relationship between environmental performance and green human resource management by examining the roles of Employee Green Commitment (EGC) and Organizational Citizenship Behavior towards the Environment (OCBE). According to a survey conducted on 273 hotel employees, it has been found that GHRM plays a positive and significant role in promoting Organizational Citizenship Behavior towards the Environment (OCBE), Employee Green Commitment (EGC), and environmental performance (EP) of hotels. Additionally, implementing green human resource management can have a considerable and favorable influence on both environmental performance and employees' commitment to eco-friendliness. It was observed that organizational citizenship behavior toward the environment and employee green commitment play a significant role in mediating the relationship between Green human resource management and hotel environmental performance. The data from the survey were analyzed using Smart-PLS 4 which involved conducting validity and reliability tests on the instruments and testing the hypothesized relationships using SEM analysis. Based on this report, it is recommended that HR managers and hotel top management develop green HRM policies to promote sustainability in the hospitality industry.

The main purpose of this study is to investigate how green human resource management (GHRM) influences environmental performance (EP) in hotels in South Africa: the mediating and moderating role of environmental concern (EC) and green human capital (GHC). The study followed the quantitative research design and a self-administer questionnaire was employed during the data collection process. Data was collected from two hundred fifteen hotels in a cross-sectional survey. The participants of this study were three-star, four-star, and five-star hotels in Gauteng province. The data was analysed using SmartPLS 4.0. The empirical findings of this study show that there is a significant positive relationship between GHRM and the EP of hotels. The study further shows that the relationship between GHRM and EP is partially mediated by EC and the relationship is also moderated by GHC at an average weight. The study has the following limitations and suggests some new study areas. First, the cross-sectional nature of the survey limits the ability to separate cause-and-effect relationships, and a longitudinal study will help to improve the results. Second, the survey was done on firms in one industry and one country. To improve the generalisability of the findings, further studies can include other industries in other countries. This paper fills a gap in the literature by exploring external business variables mediating and moderating the relationship between EC and GHC and contributes to the discussion on the contradictory results regarding the relationship between GHRM and EP.

This study aims to determine and analyze the influence of Environmental Concern, Environmental Knowledge, and Perceived Value on Purchase Intention. This is a survey research with the data collection tool used as a questionnaire. The population of this study is the potential consumers of green products in social commerce Instagram. The data sources in this study are primary data from 110 respondents using purposive sampling. The criteria for respondents in this research are potential consumers who are active on social commerce Instagram, potential consumers who intend to buy green products on social commerce Instagram, and potential consumers who know about green products. This research is done with a multiple linear regression method. The study results conclude that: i) Environmental awareness, environmental knowledge, and perceived value have a significant effect on purchase intention, ii) Environmental awareness has a positive and significant influence on purchase intention, and iii) Environmental knowledge has a positive and significant influence. On purchase intention, iv) Perceived value positively and significantly affects purchase intention.

The environmental damage that has occurred so far has sparked concern and concern for the global community. The problem of environmental damage has also received the attention of the wider community, especially Indonesian consumers, starting from air pollution, water pollution, and most phenomenal is the problem of waste pollution. This paper aims to investigate the effects of consumer buying behavior on green products in Indonesia by linking several variables, including prosocial attitudes, green consumption values, and green communication. We conducted questionnaires and obtained data from 220 respondents, which were processed using PLS-SEM. We employed a hybrid analytics method, namely descriptive and statistical analysis using SmartPLS 3. This study shows that (i) prosocial attitudes significantly had a positive effect on green consumption value, (ii) green consumption value significantly had a positive effect on green communication, and (iii) green consumption value significantly had a positive effect on purchasing behavior. Finally, (iv) green communication positively affected purchasing behavior. Lastly, this study provides practical insights into identifying innovation opportunities for green products. Understanding consumer preferences and behavior toward green products enable managers to make effective and competitive marketing and branding decisions.

An entrepreneurial approach is being highlighted by an increasing number of recent studies. The relationship between green entrepreneurial orientation (GEO) and environmental performance (EP) has been studied in the past, and it includes a number of apparatuses. The research's inconsistent findings are likely caused by the absence of the mediating and moderating effects of green competitive advantage (GCA) and green innovation (GI). This study investigates how GEO influences EP Johannesburg municipality in the Gauteng province: the role of GCA and GI. The data was collected form 424 respondents across the Johannesburg municipality. The data was analysed using SmartPLS 4.0. The empirical findings of this study show that there is a significant positive relationship between GEO and the EP of SMEs. The study further shows that the relationship between GEO and EP is partially mediated by GCA and the relationship is also moderated by GI at an average weight. This paper fills a gap in the literature by exploring external business variables mediating and moderating the relationship between GEO and EP and contributes to the discussion on the contradictory results regarding the relationship between GEO and EP. The study suggests some recommendations on how the managers of SMEs can improve GEO. These include the provision of training and development workshops on environmental strategy for management and employees.

Plastic has become the most waste in the world. No less evidence that the plastic we buy directly or indirectly from modern retail has caused global waste that cannot be disposed of from the face of the earth. Therefore, studies need to find out what factors can be used to reduce consumptive activities on plastic bags in modern retail. In this study, research data was obtained from businesspeople to confirm the factors that reduce purchase intention so that customers and businesspeople of modern retail can use alternatives to plastic bags such as paper bags, biodegradable bags, or goody bags. By exploring questionnaire data using SEM PLS, it was found that the elements of Green Procurement, Green Supply Chain Management, Green Marketing Strategy, and Customers' Environmental Attitudes positively and significantly became the main role in influencing purchase intention with a green concept to replace single-use plastic bags in modern retail.

This study investigates the impact of green self-identity, self-congruity, and perceived value on consumer purchase intention toward bioplastic products. This study uses a quantitative and purposive sampling method to collect data. The total number of respondents is 250 respondents. The proposed hypotheses are tested using Structural Equation Modeling (SEM). This study finds that green self-identity has a positive effect on perceived value. While self-congruity moderates the relationship between green self-identity and perceived value. In addition, perceived value has a positive impact on purchase intention, and green self-identity has a positive effect on purchase intention.