CiteNScope — Scholarly Index & Analytics
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CiteNScope / Analytics

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Research across participating journals · All insights follow your collection filters.

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OpenAlex coverage 100.0% · 112/112 recordsLast OpenAlex observation 27 Oct 2026, 21:44 UTC
PUBLICATIONS112In the selected collection
CROSSREF CITATIONS176112/112 with known counts
OPENALEX CITATIONS295112/112 with known counts
OPENALEX MEAN2.63Per article with a known count
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Output and reach

Publication activity alongside incoming citations.

Publication activity

Articles grouped by publication year

Publications

Hover over a year or focus the chart and use arrow keys to inspect values.

2026 is year to date. 0 undated publications excluded.

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Citations received

OpenAlex · year of the citing work

OpenAlex

Hover over a year or focus the chart and use arrow keys to inspect values.

2017–2026 annual-history window. 2026 is year to date. Unknown years have gaps.

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Research landscape

Leading affiliations and themes in this collection.

Full distributions & methodology ↓

Institutions

Ibn Haldun University21Istanbul Medipol University20Beykent University13112/112 records with data

Countries

Turkey112United States3Libya2112/112 records with data

Primary topics

Digital Marketing and Social Media5Quality and Supply Management4Consumer Behavior in Brand Consumption and Identification3112/112 records with data
Two perspectives on citations

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Independent sources. Clear time scales.

Lifetime citations by publication year

Crossref and OpenAlex · separate totals for the same publication cohorts

Hover over a year or focus the chart and use arrow keys to inspect values.

Latest lifetime totals, grouped by the cited article’s year. These are not citations received in that year.

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Citations received each year

OpenAlex · incoming citation links grouped by citing-work year

OpenAlex

Hover over a year or focus the chart and use arrow keys to inspect values.

2017–2026 annual-history window. 2026 is year to date. Unknown years have gaps.

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Annual history: 112/112 articles. Latest history observation: 2026-10-27T21:44:48.803580+00:00. Source totals are never added together.
Research side by side

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Bussecon Review of Social SciencesInternational Journal of Business Ecosystem & StrategyInternational Journal of Finance & Banking StudiesInternational Journal of Research in Business and Social Science

Publications

Articles by publication year

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Crossref citations

Latest lifetime totals · grouped by publication year

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OpenAlex citations

Latest lifetime totals · grouped by publication year

View data & coverage

OpenAlex · Citations received

By year of the citing work · 2017–2026

View data & coverage

2026 is year to date. Crossref and OpenAlex lifetime charts share a citation scale. Unknown observations appear as gaps; known zero stays zero. Annual receipts use available OpenAlex histories and may not sum to lifetime totals. 0 undated publications excluded from publication-year charts.

Full analytics report All distributions, publications, comparisons & data provenance
112 MATCHING PUBLICATIONSExplore results →Export CSV ↓
INDEXED PUBLICATIONS112
CROSSREF CITATIONS176
CROSSREF · CITED PUBLICATIONS82.1%
CROSSREF · MEAN CITATIONS1.57

Crossref citation coverage: 112 / 112 publications (100.0%). Latest observation: 21 Oct 2026, 07:22 UTC. Means and percentages use records with known counts.

OpenAlex / Separate citation source

A broader view of this research

DOI-matched OpenAlex observations for the same selected publications. These counts are separate from Crossref and are never added together.

OPENALEX CITATIONS295
DOI MATCH COVERAGE100.0%112 / 112 publications
MEAN · KNOWN COUNTS ONLY2.63112 known · 0 unknown
MEDIAN · KNOWN COUNTS ONLY2.5

Observation range: 22 Oct 2026 00:30 UTC — 27 Oct 2026 21:44 UTC. Missing matches are not zero citations. Previous observations may remain if a refresh fails or a DOI no longer matches.

OpenAlex citation distributionNo citations01–51126–20021+0Unknown0

Institutions, countries & topics

OpenAlex affiliations and primary-topic classification. Each publication counts once per institution or country; multi-affiliated publications appear in multiple groups, so percentages can sum above 100%. Countries describe author affiliations, not nationality. Topics use one primary topic per publication.

Institutions

112 / 112 with data · 0 missing or unmatched. Percentages use all 112 selected publications.

Ibn Haldun University21 18.8%Istanbul Medipol University20 17.9%Beykent University13 11.6%Doğuş University5 4.5%Yıldız Technical University5 4.5%Istanbul Commerce University5 4.5%Bahçeşehir University4 3.6%Istanbul University4 3.6%Marmara University4 3.6%Gebze Technical University3 2.7%Tekirdağ Namık Kemal University3 2.7%Anadolu University3 2.7%Zonguldak Bülent Ecevit University3 2.7%Istanbul 29 Mayis University3 2.7%Boğaziçi University3 2.7%Selçuk University2 1.8%Ankara University2 1.8%Kırklareli University2 1.8%University of Benghazi2 1.8%Istanbul Technical University2 1.8%Düzce Üniversitesi2 1.8%Kastamonu University2 1.8%Yeditepe University1 0.9%Sakarya University1 0.9%Iscte – Instituto Universitário de Lisboa1 0.9%Van Yüzüncü Yıl Üniversitesi1 0.9%Manchester Metropolitan University1 0.9%World Intellectual Property Organization1 0.9%Üsküdar University1 0.9%Istanbul Şehir University1 0.9%Harvard University1 0.9%Artvin Coruh University1 0.9%University of South Carolina1 0.9%Lamar University1 0.9%Central Bank of the Republic of Turkey1 0.9%Ahi Evran University1 0.9%Çankırı Karatekin University1 0.9%Izmir Kâtip Çelebi University1 0.9%Bartin University1 0.9%Hitit Üniversitesi1 0.9%Turkish Armed Forces1 0.9%Konya Food and Agriculture University1 0.9%İstanbul Nişantaşı Üniversitesi1 0.9%Fatih University1 0.9%Yalova University1 0.9%İstanbul Gelişim Üniversitesi1 0.9%Istanbul Metropolitan Municipality1 0.9%Beykoz Üniversitesi1 0.9%Bureau d'Economie Théorique et Appliquée1 0.9%Ministry of Culture and Tourism1 0.9%Ankara Medipol Üniversitesi1 0.9%Istanbul Health and Technology University1 0.9%İstanbul Esenyurt Üniversitesi1 0.9%Alanya Alaaddin Keykubat Üniversitesi1 0.9%TC İstanbul Rumeli Üniversitesi1 0.9%Unidade de Investigação em Desenvolvimento Empresarial1 0.9%Istanbul Arel University1 0.9%Eskişehir Osmangazi University1 0.9%Kocaeli Üniversitesi1 0.9%Afyon Kocatepe University1 0.9%Burdur Mehmet Akif Ersoy Üniversitesi1 0.9%Gaziantep University1 0.9%Qafqaz University1 0.9%Atatürk University1 0.9%Université de Strasbourg1 0.9%Adnan Menderes University1 0.9%Muğla University1 0.9%

Countries

112 / 112 with data · 0 missing or unmatched. Percentages use all 112 selected publications.

Primary topics

112 / 112 with data · 0 missing or unmatched. Percentages use all 112 selected publications.

Digital Marketing and Social Media5 4.5%Quality and Supply Management4 3.6%Consumer Behavior in Brand Consumption and Identification3 2.7%Market Dynamics and Volatility3 2.7%Employer Branding and e-HRM3 2.7%Accounting and Financial Management3 2.7%Monetary Policy and Economic Impact2 1.8%Customer Service Quality and Loyalty2 1.8%Blockchain Technology Applications and Security2 1.8%Accounting and Organizational Management2 1.8%Stock Market Forecasting Methods2 1.8%Local Government Finance and Decentralization2 1.8%Aviation Industry Analysis and Trends2 1.8%Organizational Management and Innovation2 1.8%Accounting Theory and Financial Reporting2 1.8%Innovation and Knowledge Management1 0.9%Job Satisfaction and Organizational Behavior1 0.9%Corporate Finance and Governance1 0.9%Financial Markets and Investment Strategies1 0.9%Multi-Criteria Decision Making1 0.9%Diverse Aspects of Tourism Research1 0.9%Technology Adoption and User Behaviour1 0.9%Auditing, Earnings Management, Governance1 0.9%Corporate Social Responsibility Reporting1 0.9%Banking stability, regulation, efficiency1 0.9%Global trade and economics1 0.9%COVID-19 and Mental Health1 0.9%Migration, Refugees, and Integration1 0.9%European Union Policy and Governance1 0.9%Economic Growth and Productivity1 0.9%International Business and FDI1 0.9%Energy, Environment, Economic Growth1 0.9%Financial Literacy, Pension, Retirement Analysis1 0.9%Sustainable Supply Chain Management1 0.9%Housing Market and Economics1 0.9%Design Education and Practice1 0.9%Digital Transformation in Industry1 0.9%Occupational Health and Safety Research1 0.9%Intellectual Property and Patents1 0.9%Environmental Sustainability in Business1 0.9%Regional Economics and Spatial Analysis1 0.9%Gender Diversity and Inequality1 0.9%Ethics in Business and Education1 0.9%Service and Product Innovation1 0.9%Islamic Finance and Banking Studies1 0.9%Academic integrity and plagiarism1 0.9%Consumer Retail Behavior Studies1 0.9%COVID-19 Pandemic Impacts1 0.9%Economic Theory and Policy1 0.9%Family Business Performance and Succession1 0.9%Intellectual Capital and Performance Analysis1 0.9%Big Data and Business Intelligence1 0.9%Forecasting Techniques and Applications1 0.9%Knowledge Management and Sharing1 0.9%Intergenerational and Educational Inequality Studies1 0.9%Optimization and Packing Problems1 0.9%Political Influence and Corporate Strategies1 0.9%Grey System Theory Applications1 0.9%Workplace Spirituality and Leadership1 0.9%Coastal and Marine Management1 0.9%Global Trade and Competitiveness1 0.9%Working Capital and Financial Performance1 0.9%Global Healthcare and Medical Tourism1 0.9%Corporate Identity and Reputation1 0.9%Leadership and Management in Organizations1 0.9%Management and Organizational Practices1 0.9%Human Resource and Talent Management1 0.9%Economic and Fiscal Studies1 0.9%Business Strategies and Innovation1 0.9%Organizational Learning and Leadership1 0.9%Occupational Health and Safety Management1 0.9%Management Theory and Practice1 0.9%Marketing and Advertising Strategies1 0.9%Data Mining and Machine Learning Applications1 0.9%Education and Technology Integration1 0.9%Technostress in Professional Settings1 0.9%Regional Socio-Economic Development Trends1 0.9%Education for Peace and Conflict Resolution1 0.9%Contemporary and Historical Greek Studies1 0.9%Employment, Labor, and Gender Studies1 0.9%Urban Planning and Valuation1 0.9%Student Stress and Coping1 0.9%E-commerce and Technology Innovations1 0.9%Big Data Technologies and Applications1 0.9%Employee Performance and Management1 0.9%Post-Communist Economic and Political Transition1 0.9%Employee Performance and Leadership1 0.9%Sustainability and Innovation in Business1 0.9%
Citation year / OpenAlex

Citations received over time

Incoming citations to the selected publications, grouped by the year of the citing work. This is separate from lifetime citation totals grouped by the cited article’s publication year.

The publication filters above define which articles receive the citations. The citation-year range below only controls this chart and the incoming-citation comparison. Removing publication-year filters includes older articles’ incoming citations too.

Annual history available for 112 / 112 selected publications. Supported display window: 2017–2026; 2026 is incomplete. Within a successfully fetched ten-year window, omitted years mean zero. Missing histories and years beyond a saved observation’s window remain unknown (—); partial coverage can understate totals.

Annual-history observations (UTC): 2026-10-22T00:30:31.055033+00:00 — 2026-10-27T21:44:48.803580+00:00. Older observations may be retained after failed or incomplete refreshes.

OpenAlex · Citations received by year

4623.00 2017 · All selected publications · OpenAlex · Citations received by year: 7 · Annual history coverage 112/1122018 · All selected publications · OpenAlex · Citations received by year: 12 · Annual history coverage 112/1122019 · All selected publications · OpenAlex · Citations received by year: 18 · Annual history coverage 112/1122020 · All selected publications · OpenAlex · Citations received by year: 33 · Annual history coverage 112/1122021 · All selected publications · OpenAlex · Citations received by year: 37 · Annual history coverage 112/1122022 · All selected publications · OpenAlex · Citations received by year: 38 · Annual history coverage 112/1122023 · All selected publications · OpenAlex · Citations received by year: 31 · Annual history coverage 112/1122024 · All selected publications · OpenAlex · Citations received by year: 31 · Annual history coverage 112/1122025 · All selected publications · OpenAlex · Citations received by year: 46 · Annual history coverage 112/1122026 · All selected publications · OpenAlex · Citations received by year: 26 · Annual history coverage 112/112 2017201820192020202120222023202420252026
View openalex · citations received by year data & coverage
Citation yearJournal / scopeOpenAlex · Citations received by yearPublicationsAnnual history known
2017All selected publications7112112/112
2018All selected publications12112112/112
2019All selected publications18112112/112
2020All selected publications33112112/112
2021All selected publications37112112/112
2022All selected publications38112112/112
2023All selected publications31112112/112
2024All selected publications31112112/112
2025All selected publications46112112/112
2026All selected publications26112112/112

Counts represent citation links, not unique citing papers across a journal: one paper citing two selected articles contributes two links. Older citations outside this window are excluded, so annual sums need not equal lifetime totals. OpenAlex methodology ↗

Crossref citation distribution

Latest Crossref totals for the selected publications; not citations received in the selected years.

Mean1.57
Median1.0
No citations201–5926–20021+0Unknown0

Unknown counts are excluded from the mean, median and cited-publication rate.

Journal comparison

Same filters, source and counting rules across journals. Descriptive statistics, not a quality ranking.

Journal / publisherPublicationsCrossref citationsOpenAlex citationsOpenAlex coverageCrossref meanCrossref medianCrossref cited %*Crossref coverage
Bussecon Review of Social Sciences
Bussecon International Academy
11242711/112.182100.011/11 · 100.0%
International Journal of Business Ecosystem & Strategy
Bussecon International Academy
21425221/212.02100.021/21 · 100.0%
International Journal of Finance & Banking Studies
SSBFNET
17234517/171.35170.617/17 · 100.0%
International Journal of Research in Business and Social Science
SSBFNET
638717163/631.38176.263/63 · 100.0%

* Percentage among publications with a known citation count.

Explore publications

View all 112 →

Most cited · Crossref

JOURNAL ARTICLE

Significant Determiners of Greek Debt Crisis: A Comparative Analysis with Probit and MARS Approaches

Filiz Mızrak · Serhat Yüksel

International Journal of Finance & Banking Studies · 2019

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The purpose of this study is to determine major indicators of the Greek crisis that started in 2009 and the effects of which can still be observed. In this regard, 8 independent variables were applied so as to fulfill the objective. Besides, the annual data between the years 1984 and 2016 was analyzed with Probit model. As a consequence of this study, it was concluded that inflation and gross savings are the leading meters of Greek crisis based on probit method. On the other hand, according to the MARS results, 3 different variables are identified as the indicators of the debt crisis in Greece. It is concluded that there is a negative relation between financial crisis with saving ratio and current account balance. Additionally, it is also identified that high unemployment ratio leads to financial crisis. While comparisng the results of these two approaches, it is concluded that MARS is much more successful than the probit method to predict the debt crisis in Greece. It is strongly recommended that saving ratio should be increased in Greece. For this purpose, governments should take some actions in order to increase this ratio more than 15.5%. Within this framework, media channels can be used by the government to tell the people about the importance of the savings to have sustainable economic development.

DOI 10.20525/ijfbs.v8i3.8345 Crossref citations5 OpenAlex citations
JOURNAL ARTICLE

Finansal Okuryazarl?k Düzeyinin Belirlenmesi

Yusuf Kaderli · Umut Tolga Gümüş · Emre Danışman

International Journal of Finance & Banking Studies · 2016

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Küreselle?me, mal ve hizmetlerin dünya ölçe?inde serbest dola??m?d?r. Günümüzde teknolojide ya?anan geli?meler küreselle?menin h?z?n? artt?rm??t?r. Küreselle?meyle birlikte,  ekonomik geli?melerde ya?anan belirsizlik ve karma??kl?k, toplumlar?n ve bireylerin sosyo- ekonomik yap?lar?n? de?i?tirmi?tir. Toplumlar?n sosyo ekonomik yap?lar? bireylerin finansal kararlar?yla ?ekillenmektedir. Bireylerin alm?? oldu?u finansal kararlar?n do?rulu?u, bireylerin finansal okuryazarl?k düzeyi ile ilgilidir. Karma??k ve belirsiz ko?ullar içindeki ekonomide toplumun en küçük yap?s? olan ailelerin ald??? finansal kararlar sadece aileyi de?il tüm toplumu etkilemektedir. Ailelerin de?i?imin h?zl? ve sürekli oldu?u ekonomik hayatta ald??? yanl?? finansal kararlar nedeniyle birlik ve düzeni bozulmaktad?r. Bunun için demografik özelli?i farkl? her bireyin sahip oldu?u finansal okuryazarl?k düzeyini yükseltecek finansal e?itim uygulamalar?n?n önemi yüksektir. Birçok ara?t?rmada, ya?l? ve e?itim düzeyi dü?ük bireylerin daha çok finansal risk içinde oldu?u vurgulanmaktad?r. Bu çal??mada, Türk Silahl? Kuvvetlerinde görev yapm?? emekli askeri personelin finansal okuryazarl?k seviyesi incelenmi?tir. Ülkenin savunma hizmetlerinde çal??an Türk Silahl? Kuvvetleri personeli, görev sahas? itibariyle finansal sistemlerde ya?anan geli?melere uzak kalabilmektedir. Bu durum, bilgiye dayal? finansal kararlar alma becerisinin önemini art?rmaktad?r. Çal??ma sonucunda, emekli askeri personelin finansal okuryazarl?k seviyesi ve finansal bilgileri tespit edilmi?tir. Bu tespitler do?rultusunda aktif olarak görev yapan askeri personelin gelece?e dönük finansal fark?ndal???n? artt?rmak amaçlanm??t?r.

DOI 10.20525/ijfbs.v5i5.6355 Crossref citations5 OpenAlex citations
JOURNAL ARTICLE

Cash management strategies and firm financial performance

Mustapher Faque

Bussecon Review of Social Sciences · 2022

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Cash(liquidity) management is at the heart of a firm’s financial management. It is a silver lining between the bankruptcy and the success story of a company. Therefore, this study intends to contribute some insights into cash management practices and how firms can use them to achieve sound financial performance. This study provides a comprehensive literature review on existing theories and cash management practices that are useful in decision making. After the analysis of the available literature, the study highlights important theories including trade-off theory (TOT), transaction model, precautionary measures, financial hierarchy, and cash flow theory. Furthermore, management practices such as stochastic cash management model, speeding up cash collections, centralization & decentralization of management, asset portfolio diversification, and cash disbursement are discussed.  The study suggests that a sound financial performance can be achieved through a hybrid approach and through adaptation and embracing innovations in cash management systems.

DOI 10.36096/brss.v3i4.2955 Crossref citations5 OpenAlex citations
JOURNAL ARTICLE

Optimizing passenger experience: A technological preference analysis in Turkish Airports

Muhammad Humza · Umit Hacioglu

International Journal of Business Ecosystem & Strategy · 2023

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Aviation-oriented companies are continuously seeking innovative approaches to enhance the passenger experience and operational efficiency within the industry. The objective of this study is to evaluate the categorization of passengers' technological preferences in Turkish airports. The objectives of this study are to enhance the understanding of Aviation Companies in Turkey regarding the technology preferences of passengers and their fundamental needs, as well as to analyze the characteristics of passengers that are directly linked to their technological choices.  This study employs purposive sampling with a sample size of 455. Various statistical techniques, such as regression, correlation, and descriptive statistics, are employed to analyze the data. The findings indicate that biometric technology, personal device utilization, customisation and customization, as well as streaming and on-demand entertainment, greatly influence the technological preferences of travelers. Nevertheless, contactless solutions, inflight Wi-Fi, and mobile apps and digital services do not influence the technological preferences of travelers.

DOI 10.36096/ijbes.v5i4.4605 Crossref citations5 OpenAlex citations
JOURNAL ARTICLE

FDI into emerging markets

Emine Beyza Satoglu

International Journal of Research in Business and Social Science · 2020

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This empirical paper examines how institutional strengths or weaknesses of emerging markets might affect investment inflows into these countries. The study includes data of 13 emerging economies from different regions. The countries included are Argentina, Brazil, Chile, China, Indonesia, India, South Korea, Mexico, Malaysia, Nigeria, Poland, Russia, and Turkey for the time period 2000-2018. The institutional variables; property rights, good governance, corruption, rule of law, and civil liberties are examined to understand if there is a deviation from the existing literature for the emerging countries. Secondly, we also investigated differences among the emerging countries and asked if non-BRIC countries are different in results. A panel data model has been performed for the analysis. Our findings prove that some institutions such as corruption, civil liberties, property rights, and good governance are significantly important to attract FDI into the emerging markets, as indicated in the literature for the developed countries, but not as strong as assumed. Secondly, other institutional constructs such as rule of law and political stability found to be insignificant in emerging markets. Finally, we found a similar result even when we analyzed emerging markets without BRIC countries.

DOI 10.20525/ijrbs.v9i5.8674 Crossref citations4 OpenAlex citations

Selected results

JOURNAL ARTICLE

Impacts of cost leadership, service innovation, customer value creation on business performance during the Covid-19 Era

Gonul Akin · Erkut Altindag

Bussecon Review of Social Sciences · 2025

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In today's competitive business landscape, organizations constantly seek strategies to enhance their market position and profitability. One of the pivotal inquiries that many industry experts and scholars are delving into is: How do cost leadership, service innovation, and customer value creation influence business performance? Cost leadership, often seen as a way to gain a competitive edge through operational efficiency, might offer immediate financial benefits. Given the frequent economic challenges, it has become increasingly crucial for hotel businesses to embrace strong competitive and marketing strategies. The hospitality sector, particularly susceptible to the ramifications of such crises, has long been scrutinized to discern the strategic measures they employ during turbulent times. This empirical investigation, encompassing insights from 437 industry professionals, underscores that initiatives centered on corporate service innovation yield a direct and favorable augmentation in organizational performance. However, the study found inconclusive evidence regarding the mediating impact of value creation through customer engagement.

DOI 10.36096/brss.v7i1.7201 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

Determining elderly care home selection criteria and prioritizing strategies using Swara method

Yeter Uslu · Busra Sevim · Selenay Koc · Sefer Aygun

Bussecon Review of Social Sciences · 2025

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There has been an increase in the elderly population worldwide in recent years. This situation creates some needs both at individual and social level. In particular, elderly individuals need support in carrying out their daily activities. Therefore, elderly care centers are seen as an important supporter in this respect. This study aims to identify the criteria affecting the selection of elderly care centers and prioritize them with SWARA method. The SWARA method was used to weight the criteria affecting the selection of elderly care centers in order of priority. Eight criteria identified through literature review were evaluated by five experts experienced in the relevant field. The experts evaluated the criteria by ranking them according to their importance and the final prioritization was carried out by taking the geometric mean of the evaluations. According to the results of the analysis, the most important factor affecting the selection of an elderly care center was the Quality-of-Life Comfort and Service with a weight of 22%. This was followed by Financial Status with 20%, Health Services with 16%, and Professional Staff with 13%. Location and Transportation criterion was determined as the least important factor with a weight of 0.7%. The fact that life comfort and service quality have the highest weight indicates that elderly individuals expect a quality and comfortable living environment. The results obtained from the study show that policies for elderly care homes should be organized in a way that aims to increase the comfort of living, improve service quality, ensure economic accessibility and ensure the sustainability of health services.

DOI 10.36096/brss.v7i1.7551 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

The impact of talent management and social innovation on innovation performance

Erkut Altindag · Ozge Gul

Bussecon Review of Social Sciences · 2025

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The study aims to investigate the extent to which the concepts of social innovation and talent management will affect the innovation performance of enterprises as a result of the literature studies on the concepts of social innovation and talent management in family businesses in the Marmara Region. A questionnaire consisting of 78 questions was applied to the employees of small, medium and large-sized family businesses operating in the Marmara Region. A total of 460 questionnaires were evaluated. SPSS program was used for the survey results and the answers were analyzed by reliability analysis, factor analysis, correlation analysis and regression analysis methods. With the analysis study, the impact of social innovation and talent management on innovation performance was tried to be determined. As a result, it has been determined that there is a significant relationship between talent management practices and innovation performance. In other words, it has been determined that talent management is a strong factor in increasing the innovation performance of enterprises. In addition, no effect of social innovativeness on innovation performance was observed. In the light of the findings, the results of the research are discussed and recommendations are presented for both managers and academicians.

DOI 10.36096/brss.v7i1.7721 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

Building brand loyalty through digital marketing: insights from young airline travelers

Fatima Ali · Umit Hacioglu · Melike Zehir

Bussecon Review of Social Sciences · 2025

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This study explores the influence of digital marketing strategies on brand loyalty among young airline passengers, specifically targeting Millennials and Gen Z individuals aged 18-35 years old. With the increasing reliance on digital channels such as social media, email marketing, and search engine marketing, it is crucial to understand how these strategies impact the customer-brand relationship, brand trust, and ultimately, brand loyalty. The research employs a quantitative approach, gathering data from 230 participants who are frequent users of digital platforms and have recent travel experiences with airlines. The findings reveal that social media marketing has the most significant impact on the customer-brand relationship, followed by email and search engine marketing. Additionally, the study confirms that brand trust acts as a critical mediator between digital marketing activities and brand loyalty. These results highlight the importance of tailored digital marketing strategies for airlines aiming to engage and retain young passengers in a highly competitive industry.

DOI 10.36096/brss.v7i1.7992 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

The critical role of uncertainty intolerance on the relationship between spiritual intelligence and artificial intelligence anxiety

Züleyha Afra Beder · Aygul Donmez-Turan

International Journal of Business Ecosystem & Strategy · 2025

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Artificial intelligence (AI) is a rapidly developing technological development that helps individuals in many areas. However, this progress is met with different reactions from individuals. The paper aims to investigate the associations among the concepts of spiritual intelligence, intolerance of uncertainty and AI anxiety. Furthermore, mediating role of intolerance of uncertainty on the relationship between spiritual intelligence and AI anxiety is another aim to examine in this study. In order to measure the mentioned variables, data was collected from 382 white-collar employees using survey method. We conducted explanatory and confirmatory factor analyses to control validity, and Crombach Alpha values to control reliability of the scales. Findings represented that each scale was valid and reliable. After that measurement model and structural equation modelling was conducted for model testing. The results represented the significant relationship between spiritual intelligence and intolerance of uncertainty, between uncertainty tolerance and AI anxiety (also its dimensions). In addition, findings showed that intolerance of uncertainty fully mediates the relationship between spiritual intelligence and learning of AI anxiety, also between job replacement of AI anxiety. Furthermore, results presented that intolerance of uncertainty partially mediates the relationship between spiritual intelligence and sociotechnical blindness and configuration of AI anxiety.

DOI 10.36096/ijbes.v7i1.7223 Crossref citations3 OpenAlex citations

Data coverage & freshness

Source coverage refers to this result set; a publication may occur in several sources. Sync times refer to contributing journals.

Missing abstracts: 0 · Missing authors: 0 · Missing publication dates: 0 · Dates without day precision: 0

SourceMost recent successful journal syncLatest attempt
crossref21 Oct 2026 07:22 UTC · ijrbscomplete · ijrbs · 21 Oct 2026 07:22 UTC
ojs-rest21 Oct 2026 07:22 UTC · ijrbscomplete · ijrbs · 21 Oct 2026 06:46 UTC
oai-pmh20 Oct 2026 19:56 UTC · ijfbscomplete · ijfbs · 20 Oct 2026 19:55 UTC
openalex-enrichment21 Oct 2026 07:23 UTC · ijrbscomplete · ijrbs · 21 Oct 2026 07:22 UTC
Full import history & methodology →