Publication activity
Articles grouped by publication year
Publications
Hover over a year or focus the chart and use arrow keys to inspect values.
2026 is year to date. 0 undated publications excluded.
CiteNScope / Analytics
Explore the evidence.
Understand the reach.
Research across participating journals · All insights follow your collection filters.
OpenAlex coverage 100.0% · 1/1 recordsLast OpenAlex observation 22 Oct 2026, 01:26 UTC
PUBLICATIONS1In the selected collection
CROSSREF CITATIONS61/1 with known counts
OPENALEX CITATIONS71/1 with known counts
OPENALEX MEAN7.0Per article with a known count
Filter collection Publication years, search & more
institution: University of South Africa Remove ×topic: Digital Marketing and Social Media Remove ×Your research collection
Output and reach
Publication activity alongside incoming citations.
Citations received
OpenAlex · year of the citing work
OpenAlex
Hover over a year or focus the chart and use arrow keys to inspect values.
2017–2026 annual-history window. 2026 is year to date. Unknown years have gaps.
View data & coverage
Research landscape
Leading affiliations and themes in this collection.
Full distributions & methodology ↓Institutions
University of South Africa11/1 records with dataCountries
South Africa11/1 records with dataPrimary topics
Digital Marketing and Social Media11/1 records with dataTwo perspectives on citations
Follow the research impact
Independent sources. Clear time scales.
Lifetime citations by publication year
Crossref and OpenAlex · separate totals for the same publication cohorts
Hover over a year or focus the chart and use arrow keys to inspect values.
Latest lifetime totals, grouped by the cited article’s year. These are not citations received in that year.
View data & coverage
Citations received each year
OpenAlex · incoming citation links grouped by citing-work year
OpenAlex
Hover over a year or focus the chart and use arrow keys to inspect values.
2017–2026 annual-history window. 2026 is year to date. Unknown years have gaps.
View data & coverage
Annual history: 1/1 articles. Latest history observation: 2026-10-22T01:26:38.569951+00:00. Source totals are never added together.
Research side by side
Compare journals
Select journals to compare the same collection filters. Source totals stay separate. These measures describe research activity, not journal quality.
Display range
International Journal of Research in Business and Social Science
Publications
Articles by publication year
View data & coverage
Crossref citations
Latest lifetime totals · grouped by publication year
View data & coverage
OpenAlex citations
Latest lifetime totals · grouped by publication year
View data & coverage
OpenAlex · Citations received
By year of the citing work · 2017–2026
View data & coverage
2026 is year to date. Crossref and OpenAlex lifetime charts share a citation scale. Unknown observations appear as gaps; known zero stays zero. Annual receipts use available OpenAlex histories and may not sum to lifetime totals. 0 undated publications excluded from publication-year charts.
Full analytics report All distributions, publications, comparisons & data provenance
INDEXED PUBLICATIONS1
CROSSREF CITATIONS6
CROSSREF · CITED PUBLICATIONS100.0%
CROSSREF · MEAN CITATIONS6.0
Crossref citation coverage: 1 / 1 publications (100.0%). Latest observation: 21 Oct 2026, 07:22 UTC. Means and percentages use records with known counts.
OpenAlex / Separate citation source
A broader view of this research
DOI-matched OpenAlex observations for the same selected publications. These counts are separate from Crossref and are never added together.
OPENALEX CITATIONS7
DOI MATCH COVERAGE100.0%1 / 1 publications
MEAN · KNOWN COUNTS ONLY7.01 known · 0 unknown
MEDIAN · KNOWN COUNTS ONLY7
Observation range: 22 Oct 2026 01:26 UTC — 22 Oct 2026 01:26 UTC. Missing matches are not zero citations. Previous observations may remain if a refresh fails or a DOI no longer matches.
Institutions, countries & topics
OpenAlex affiliations and primary-topic classification. Each publication counts once per institution or country; multi-affiliated publications appear in multiple groups, so percentages can sum above 100%. Countries describe author affiliations, not nationality. Topics use one primary topic per publication.
Institutions
1 / 1 with data · 0 missing or unmatched. Percentages use all 1 selected publications.
Countries
1 / 1 with data · 0 missing or unmatched. Percentages use all 1 selected publications.
Primary topics
1 / 1 with data · 0 missing or unmatched. Percentages use all 1 selected publications.
Yearly trendsCitations receivedCompare by yearPublication detailCitationsComparisonPublicationsOpenAlexInstitutions & topicsData coverage
Publication-year cohorts
Publications & citation trends
Citations are the latest recorded totals for articles published in each year, not citations received during that year. Crossref and OpenAlex remain separate and share the same citation scale. 2026 is incomplete; newer articles have had less time to receive citations.
0 undated publications excluded. Unknown citation counts are shown as —, never as zero. Partial coverage can understate totals; expand each table for known / total records.
Publications
View publications data & coverage
| Publication year | Journal / scope | Publications | Publications | Crossref known | OpenAlex known |
|---|---|---|---|---|---|
| 2021 | All selected publications | 1 | 1 | 1/1 | 1/1 |
Crossref citations
View crossref citations data & coverage
| Publication year | Journal / scope | Crossref citations | Publications | Crossref known | OpenAlex known |
|---|---|---|---|---|---|
| 2021 | All selected publications | 6 | 1 | 1/1 | 1/1 |
OpenAlex citations
View openalex citations data & coverage
| Publication year | Journal / scope | OpenAlex citations | Publications | Crossref known | OpenAlex known |
|---|---|---|---|---|---|
| 2021 | All selected publications | 7 | 1 | 1/1 | 1/1 |
Citation year / OpenAlex
Citations received over time
Incoming citations to the selected publications, grouped by the year of the citing work. This is separate from lifetime citation totals grouped by the cited article’s publication year.
The publication filters above define which articles receive the citations. The citation-year range below only controls this chart and the incoming-citation comparison. Removing publication-year filters includes older articles’ incoming citations too.
Annual history available for 1 / 1 selected publications. Supported display window: 2017–2026; 2026 is incomplete. Within a successfully fetched ten-year window, omitted years mean zero. Missing histories and years beyond a saved observation’s window remain unknown (—); partial coverage can understate totals.
Annual-history observations (UTC): 2026-10-22T01:26:38.569951+00:00 — 2026-10-22T01:26:38.569951+00:00. Older observations may be retained after failed or incomplete refreshes.
OpenAlex · Citations received by year
View openalex · citations received by year data & coverage
| Citation year | Journal / scope | OpenAlex · Citations received by year | Publications | Annual history known |
|---|---|---|---|---|
| 2017 | All selected publications | 0 | 1 | 1/1 |
| 2018 | All selected publications | 0 | 1 | 1/1 |
| 2019 | All selected publications | 0 | 1 | 1/1 |
| 2020 | All selected publications | 0 | 1 | 1/1 |
| 2021 | All selected publications | 1 | 1 | 1/1 |
| 2022 | All selected publications | 2 | 1 | 1/1 |
| 2023 | All selected publications | 1 | 1 | 1/1 |
| 2024 | All selected publications | 0 | 1 | 1/1 |
| 2025 | All selected publications | 1 | 1 | 1/1 |
| 2026 | All selected publications | 2 | 1 | 1/1 |
Counts represent citation links, not unique citing papers across a journal: one paper citing two selected articles contributes two links. Older citations outside this window are excluded, so annual sums need not equal lifetime totals. OpenAlex methodology ↗
Publications by publication year. 2026 is an incomplete year.
View data table
| Period | Publications |
|---|---|
| 2021 | 1 |
Crossref citation distribution
Latest Crossref totals for the selected publications; not citations received in the selected years.
Mean6.0
Median6
Unknown counts are excluded from the mean, median and cited-publication rate.
Journal comparison
Same filters, source and counting rules across journals. Descriptive statistics, not a quality ranking.
| Journal / publisher | Publications | Crossref citations | OpenAlex citations | OpenAlex coverage | Crossref mean | Crossref median | Crossref cited %* | Crossref coverage |
|---|---|---|---|---|---|---|---|---|
| International Journal of Research in Business and Social Science SSBFNET | 1 | 6 | 7 | 1/1 | 6.0 | 6 | 100.0 | 1/1 · 100.0% |
* Percentage among publications with a known citation count.
Most cited · Crossref
Consumer perceptions of real-time marketing used in campaigns for retail businesses
Read abstract
This research empirically investigates consumers’ perception of real-time marketing as a marketing tool that is increasingly being used by businesses. Based on the review of literature, the paper aims to delve into real-time marketing and explore the elements of real-time marketing that influence consumers' perception of RTM campaigns. This study adopted a quantitative methodology. A total of 201 consumers completed an online survey in Gauteng, South Africa. To identify underlying factors that influence the consumer's perception of various real-time marketing campaigns, exploratory factor analysis was conducted. Descriptive statistic was used to provide a further summary of the basic characteristics of the sample. The research findings indicate that consumers value real-time marketing communication campaigns that offer value. Consumers' perception of value includes any real-time marketing campaign that offers some financial gain in the form of immediate and personalized discounts. This research provides retailers with a greater understanding of what consumers perceive as valuable and what they regard as clutter when it comes to real-time marketing campaigns
DOI 10.20525/ijrbs.v10i2.10756 Crossref citations7 OpenAlex citations
Selected results
Consumer perceptions of real-time marketing used in campaigns for retail businesses
Read abstract
This research empirically investigates consumers’ perception of real-time marketing as a marketing tool that is increasingly being used by businesses. Based on the review of literature, the paper aims to delve into real-time marketing and explore the elements of real-time marketing that influence consumers' perception of RTM campaigns. This study adopted a quantitative methodology. A total of 201 consumers completed an online survey in Gauteng, South Africa. To identify underlying factors that influence the consumer's perception of various real-time marketing campaigns, exploratory factor analysis was conducted. Descriptive statistic was used to provide a further summary of the basic characteristics of the sample. The research findings indicate that consumers value real-time marketing communication campaigns that offer value. Consumers' perception of value includes any real-time marketing campaign that offers some financial gain in the form of immediate and personalized discounts. This research provides retailers with a greater understanding of what consumers perceive as valuable and what they regard as clutter when it comes to real-time marketing campaigns
DOI 10.20525/ijrbs.v10i2.10756 Crossref citations7 OpenAlex citations
Data coverage & freshness
Source coverage refers to this result set; a publication may occur in several sources. Sync times refer to contributing journals.
Crossref1of 1 selected recordsOJS API1of 1 selected recordsOAI-PMH1of 1 selected recordsXML0of 1 selected recordsOpenAlex1of 1 selected records
Missing abstracts: 0 · Missing authors: 0 · Missing publication dates: 0 · Dates without day precision: 0
| Source | Most recent successful journal sync | Latest attempt |
|---|---|---|
| crossref | 21 Oct 2026 07:22 UTC · ijrbs | complete · ijrbs · 21 Oct 2026 07:22 UTC |
| ojs-rest | 21 Oct 2026 07:22 UTC · ijrbs | complete · ijrbs · 21 Oct 2026 06:46 UTC |
| oai-pmh | 20 Oct 2026 19:55 UTC · ijrbs | complete · ijrbs · 20 Oct 2026 19:50 UTC |
| openalex-enrichment | 21 Oct 2026 07:23 UTC · ijrbs | complete · ijrbs · 21 Oct 2026 07:22 UTC |