Explore the evidence.
Understand the reach.

This study aims to examine and analyze the effect of store image on the repurchase intention of Matahari Department Store Mojokerto, Indonesia either directly or indirectly, by involving perceived value and customer satisfaction as mediating variables. This research is a quantitative study with data collection methods using a questionnaire. This study uses non-probability sampling with a purposive sampling type. This research was conducted on 175 respondents. The data analysis technique used SEM   (Structural   Equation   Modeling)   PLS with the help of SmartPLS 3.2.7 software. The results of the study provide empirical evidence that store images have not been able to affect the repurchase intention. Meanwhile, the perceived value and customer satisfaction can positively affect the repurchase intention significantly. Perceived value and customer satisfaction as mediating variables were able to strengthen the effect of store image on repurchase intention. Based on the results of mediation testing, shows that perceived value and customer satisfaction provide a full mediation on the effect of store image on repurchase intention.

In recent years, with consumers’ widespread preference for shopping in Private Shopping Clubs (PSCs) on the internet, there has been a remarkable increase in impulse purchases with the attractive opportunities and smart strategies of PSCs stimulating consumers’ impulse buying behavior. Within the PSC framework, the purpose of this article is to investigate the moderator effect of brand awareness and brand loyalty on the relationship between online impulse buying behavior and perceived low price, browsing behavior and time pressure. The study created and tested five hypotheses using data collected in Turkey. Results indicate that browsing behavior, time pressure and perceived low price do influence online impulse buying behavior. A hierarchical regression analysis was also used to analyze the moderating role of brand awareness and brand loyalty on impulse buying behavior and both variables were found to have a moderating role. The results provide substantial information on strategy development for internet retailers.

The aim of this paper is to find out whether there is a relationship between the intensity of using Tiktok, utilitarian value, hedonic value, and impulse buying. TikTok is a social commerce with a live shopping service that provides convenience in online shopping and allows direct interaction with sellers while browsing social media without switching applications. This study uses the stimulus-organism-response (SOR) theory, dividing the stimulus into internal and external factors. Internal factors include utilitarian value and hedonic value, while external factors are the intensity of use of the TikTok application. Respondents in this study are married women who use Tiktok. This research is causality research with a total sample of 120 respondents. The data collection method uses a questionnaire and is analyzed using SEM-PLS. The findings of this study indicate that the intensity of TikTok use significantly affects impulse purchases. However, utilitarian and hedonic values have no significant effect on impulse purchases. For the mediating effect, the impulse to buy impulsively mediates the relationship between the intensity of TikTok use and the hedonic value of impulse buying. However, it does not mediate the utilitarian value of impulse buying.

Definition of store image is argued to be useful if it predicts phenomena such as satisfaction, loyalty, customer retention and other attitudinal and behavioral outcomes. Previous researches show that customers are affected by the store attributes and consider them to assess perceived benefits and attitudes. One of the biggest challenges for companies is to build a positive image. Knowing the alternatives which could be used to form a positive image is an important issue. A positive image which is created in the customer’s mind about store is seen to have a strong and positive influence on satisfaction. A satisfied customer is likely to be loyal to the store. Therefore, image and customer satisfaction gain importance in the stores which aim to survive. This study focuses on store image, customer satisfaction and the relationship between them. The study primarily explains these two concepts, and then provides a literature review on the researches related with them. The study presents researches in which store image and customer satisfaction are separately discussed, thus it also shows other variables which can be influential on these concepts. Implications for both store image theory and practices are discussed. The literature review reveals that store image plays an important role in customer satisfaction.  Since most of the studies in literature are based on retail industry, in this study ‘store’ concept mostly refers to ‘retail store’.

This study investigates the intricate relationship between omni-channel retailing, high-end sustainable footwear, and customer satisfaction within an emerging market context. With a focus on Generation Z consumers, the research delves into the correlation between customisation, pricing, customer service, personalisation, and supply chain transparency as precursors of customer satisfaction in the high-end sustainable footwear fashion sector. The study is grounded in the recognition of the growing importance of sustainability in the fashion industry, whereby eco-conscious consumption is on the rise. The research addresses the gap in fragmented studies on omni-channel retail strategies in the high-end sustainable market. Utilising a positivist quantitative research approach, the researcher employs a convenience sampling technique by collecting data from a total sample of 268 Generation Z consumers who have purchased high-end sustainable footwear from South African omni-channel retailers. A structured online survey questionnaire, featuring five Likert-scale questions is used for data collection. The researcher proposes hypotheses that are tested primarily by utilising the latest SPSS version. The results of the study demonstrate that customisation, price, customer service, personalisation and supply chain transparency all positively influence customer satisfaction with regard to high-end sustainable footwear. The significance of the study lies in its potential to contribute valuable insights for high-end sustainable footwear omni-channel retailers in an emerging market, enabling them to enhance customer satisfaction levels and align with the growing demand for environmentally friendly and ethically sourced sustainable fashion. Additionally, the research aims to fill existing knowledge gaps in the South African market and contribute to the global discourse on sustainable fashion and consumer behaviour.

This study aims to examine the effects of utilitarian and hedonic browsing on impulse buying tendency and the urge to buy impulsively in online shopping contexts. It further evaluates the mediating role of impulse buying tendency in this relationship. Drawing on Uses and Gratifications (U&G) theory and the Stimulus-Organism-Response (S-O-R) framework, a conceptual model is developed. A questionnaire survey was conducted, and 393 valid responses from online consumers were collected. Structural Equation Modeling (SEM) was employed to analyze the data and test the proposed hypotheses. The findings demonstrate that (i) hedonic browsing has a significant positive effect on impulse buying tendency, which subsequently increases the urge to buy impulsively; (ii) utilitarian browsing has a significant negative effect on impulse buying tendency and does not directly influence impulse buying urges; and (iii) impulse buying tendency plays a critical mediating role in transforming browsing motivations into immediate purchase impulses. These results suggest that impulse buying is not purely an immediate reaction but is shaped through underlying psychological tendencies. This study contributes to consumer behavior literature by extending the application of U&G theory in digital commerce contexts and provides practical implications for online platform design and marketing strategies.

Research on students as consumers has garnered significant attention from researchers. This interest stems from the growing budgets allocated to students by both government and private families. Consequently, students engage in purchasing products and services from retailers both large and small (SMEs). To attract, satisfy and retain student customers, retailers must explore effective strategies. Hedonic values play a crucial role in retail marketing, especially when targeting students. This study aimed to assess the impact of perceived hedonic values on students’ satisfaction and repurchase intentions. Additionally, it investigated whether student satisfaction mediates the relationship between  hedonic values an repurchase intentions. The survey was conducted among TVET college students in Lephalale, South Africa (SA). The findings could not exclusively confirm the effect of perceived hedonic values on students’ satisfaction and repurchase intentions. Similarly, the findings could not confirm the mediation effect of students’ satisfaction on the link between perceived hedonic values and repurchase intentions. The results are useful to SME retailers targeting student clientele.

Impulse purchases play a vital role in the sales revenue of shopping malls. This study utilized the Stimulus-Organism-Response framework to explore how shopping mall atmosphere stimulates consumer emotions, thereby impacting impulse purchase behavior. Structural equation modeling was employed for data analysis. The findings revealed that both positive and negative emotions can act as mediators in the process of forming impulse purchase behavior, albeit with distinct and sometimes antagonistic effects. This phenomenon is attributed to the differential impact of the service atmosphere on stimulating consumer emotions. Additionally, the study identified that only positive emotions can serve as mediators between spatial atmosphere and impulse purchases. In essence, stimuli in the shopping environment can influence consumer emotional responses, thereby prompting impulse purchase behavior.

This study systematically reviews literature to explore the Moderated Mediation Model of Customer Intention in Omnichannel Technology, particularly under the transformative influence of technologies like AI, AR, and big data analytics. Amidst evolving consumer expectations and the drastic shifts induced by the COVID-19 pandemic, the retail industry's shift from multichannel to omnichannel strategies has become crucial. This review analyzes 59 studies published between 2018 and April 2023 to discern the dynamics influencing customer intention within the omnichannel framework. Our research highlights the sparse but critical discourse on the mediating roles of perceived value and trust and the moderating effects of factors like age and product involvement. Although extensive, the literature reveals gaps, particularly in unified frameworks integrating these diverse insights. We propose a novel conceptual framework centered on these mediators and moderators to better understand and harness customer intentions toward omnichannel technology adoption. Key findings indicate that seamless integration across online and offline channels, responsive to the nuanced needs and behaviors of consumers, significantly enhances customer engagement and loyalty. This synthesis not only offers a consolidated view of the omnichannel retail landscape but also provides strategic pathways for retailers aiming to optimize customer interactions and satisfaction in a digitally dominated era. Our review contributes to the omnichannel retail literature by offering a structured overview of the factors driving customer intentions and suggesting directions for future research to bridge identified gaps, particularly through longitudinal studies and expanded demographic analyses.

This study investigates the intricate relationship between omni-channel retailing, high-end sustainable footwear, and customer satisfaction within an emerging market context. With a focus on Generation Z consumers, the research delves into the correlation between customisation, pricing, customer service, personalisation, and supply chain transparency as precursors of customer satisfaction in the high-end sustainable footwear fashion sector. The study is grounded in the recognition of the growing importance of sustainability in the fashion industry, whereby eco-conscious consumption is on the rise. The research addresses the gap in fragmented studies on omni-channel retail strategies in the high-end sustainable market. Utilising a positivist quantitative research approach, the researcher employs a convenience sampling technique by collecting data from a total sample of 268 Generation Z consumers who have purchased high-end sustainable footwear from South African omni-channel retailers. A structured online survey questionnaire, featuring five Likert-scale questions is used for data collection. The researcher proposes hypotheses that are tested primarily by utilising the latest SPSS version. The results of the study demonstrate that customisation, price, customer service, personalisation and supply chain transparency all positively influence customer satisfaction with regard to high-end sustainable footwear. The significance of the study lies in its potential to contribute valuable insights for high-end sustainable footwear omni-channel retailers in an emerging market, enabling them to enhance customer satisfaction levels and align with the growing demand for environmentally friendly and ethically sourced sustainable fashion. Additionally, the research aims to fill existing knowledge gaps in the South African market and contribute to the global discourse on sustainable fashion and consumer behaviour.