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This research explores the effectiveness of destination awareness, destination image, perceived quality, and brand engagement on visit intention among TikTok users toward destinations in Yogyakarta. The sample in this research is TikTok users who have seen tourism video content in Yogyakarta. Data was obtained through an online survey constructed with Google Forms which 225 respondents filled out. The data used in this study were analyzed using the PLS-SEM method by SPSS and SmartPLS. According to the research findings, destination awareness and destination image positively impact the perceived quality of TikTok users. Furthermore, perceived quality positively affects the intention to visit and brand engagement for TikTok users. These findings provide implications and empirical studies related to encouraging marketing potential on social media TikTok for visiting the tourism industry in Yogyakarta.

MSMEs are widely regarded as important building blocks for economic prosperity and broader social well-being for both developed and developing nations. However, MSMEs face several challenges that impede their ability to fully provide the much-needed boost to the socio-economic development of countries. Tourism MSMEs are often significantly impacted by crises that include economic downturns, natural disasters, and public health emergencies that destroy infrastructure and affect human movement, notably the outbreak of pandemics and epidemics. The Covid-19 pandemic altered every business operation across the globe. This was mainly because the pandemic was new and no reference case for the Covid-19 crisis existed in living memory. As such the survival of all businesses was at high risk, particularly, the tourism MSMEs in South Africa. The industry’s operations were severely affected by the restrictions imposed by the government of South Africa especially in the year 2020 and 2021. Despite operating their businesses in a crisis, the tourism MSMEs entrepreneurs exhibited resilience as they navigated the pandemic, through being agile, adaptive, and exploring new opportunities of operating and utilising government support. It is in this regard that gaining a deeper understanding of the resilience strategies that were employed by the tourism MSMEs during and strategies being employed during post Covid-19 pandemic crisis is of paramount significance. The study adopted qualitative interpretivist approach through document analysis.  Collected data was analysed using the ATLAS.ti.software. The study concludes that even though the Covid-19 had some devastating effects on the MSMEs tourism entrepreneurs, that are still being felt now, it forced the entrepreneurs to adapt and be innovative. It is in this regard that the study concludes that the identified strategies are very vital for the survival of the effects of the Covid-19 pandemic. The study also concludes that the tourism MSMEs entrepreneurs became more resilient to the pandemic as it progressed hence, they implemented the identified strategies revealed by the study findings.

Vietnam's tourism industry has been one of the economy's key growth drivers for years. This study examines the relationship between international tourist arrivals, bilateral trade, and income in Vietnam by applying a cointegration model with the panel data of Vietnam and its major global tourism markets. The results show that export and per capita income significantly influence Vietnam's international tourist arrivals from 2008 to 2019. The study also uses causality techniques to test for the direction of causality and found a two-way causal effect from exports and income to international tourist arrivals. These findings suggest that future economic policy should focus more on tourism and trade-related to sustain the growth of the tourism industry and generate more foreign exchange earnings for Vietnam.

Batu is the most popular destination in East Java and even in Indonesia. Batu continues to develop its tourism potential by developing tourist villages in the Batu area. Tourism villages have become something new in village development by attracting the flow of tourists to rural areas This study will analyze how the quality of service at Brakseng Tourism in Batu, East Java, Indonesia. In knowing the perceptions of consumers (visitors) of Brakseng tourism, researchers used SERQUAL analysis. Based on the calculation of the customer satisfaction index, the visitors to Brakseng have a high level of satisfaction. Safety is a dimension that needs to get the most attention because it is in quadrant A. Attributes in quadrant A are considered important attributes and are a priority and affect user satisfaction. The management is obliged to allocate its resources to improve the performance of the attributes that fall into this quadrant.

MSMEs are widely regarded as important building blocks for economic prosperity and broader social well-being for both developed and developing nations. However, MSMEs face several challenges that impede their ability to fully provide the much-needed boost to the socio-economic development of countries. Tourism MSMEs are often significantly impacted by crises that include economic downturns, natural disasters, and public health emergencies that destroy infrastructure and affect human movement, notably the outbreak of pandemics and epidemics. The Covid-19 pandemic altered every business operation across the globe. This was mainly because the pandemic was new and no reference case for the Covid-19 crisis existed in living memory. As such the survival of all businesses was at high risk, particularly, the tourism MSMEs in South Africa. The industry’s operations were severely affected by the restrictions imposed by the government of South Africa especially in the year 2020 and 2021. Despite operating their businesses in a crisis, the tourism MSMEs entrepreneurs exhibited resilience as they navigated the pandemic, through being agile, adaptive, and exploring new opportunities of operating and utilising government support. It is in this regard that gaining a deeper understanding of the resilience strategies that were employed by the tourism MSMEs during and strategies being employed during post Covid-19 pandemic crisis is of paramount significance. The study adopted qualitative interpretivist approach through document analysis.  Collected data was analysed using the ATLAS.ti.software. The study concludes that even though the Covid-19 had some devastating effects on the MSMEs tourism entrepreneurs, that are still being felt now, it forced the entrepreneurs to adapt and be innovative. It is in this regard that the study concludes that the identified strategies are very vital for the survival of the effects of the Covid-19 pandemic. The study also concludes that the tourism MSMEs entrepreneurs became more resilient to the pandemic as it progressed hence, they implemented the identified strategies revealed by the study findings.

Vietnam's tourism industry has been one of the economy's key growth drivers for years. This study examines the relationship between international tourist arrivals, bilateral trade, and income in Vietnam by applying a cointegration model with the panel data of Vietnam and its major global tourism markets. The results show that export and per capita income significantly influence Vietnam's international tourist arrivals from 2008 to 2019. The study also uses causality techniques to test for the direction of causality and found a two-way causal effect from exports and income to international tourist arrivals. These findings suggest that future economic policy should focus more on tourism and trade-related to sustain the growth of the tourism industry and generate more foreign exchange earnings for Vietnam.

Batu is the most popular destination in East Java and even in Indonesia. Batu continues to develop its tourism potential by developing tourist villages in the Batu area. Tourism villages have become something new in village development by attracting the flow of tourists to rural areas This study will analyze how the quality of service at Brakseng Tourism in Batu, East Java, Indonesia. In knowing the perceptions of consumers (visitors) of Brakseng tourism, researchers used SERQUAL analysis. Based on the calculation of the customer satisfaction index, the visitors to Brakseng have a high level of satisfaction. Safety is a dimension that needs to get the most attention because it is in quadrant A. Attributes in quadrant A are considered important attributes and are a priority and affect user satisfaction. The management is obliged to allocate its resources to improve the performance of the attributes that fall into this quadrant.

This research explores the effectiveness of destination awareness, destination image, perceived quality, and brand engagement on visit intention among TikTok users toward destinations in Yogyakarta. The sample in this research is TikTok users who have seen tourism video content in Yogyakarta. Data was obtained through an online survey constructed with Google Forms which 225 respondents filled out. The data used in this study were analyzed using the PLS-SEM method by SPSS and SmartPLS. According to the research findings, destination awareness and destination image positively impact the perceived quality of TikTok users. Furthermore, perceived quality positively affects the intention to visit and brand engagement for TikTok users. These findings provide implications and empirical studies related to encouraging marketing potential on social media TikTok for visiting the tourism industry in Yogyakarta.