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Employer branding is an important issue that businesses cannot neglect, as it is the process of creating a brand for employees and potential candidates. Especially with the development of technology, it has become easier to reach many resources. However, it has always been more difficult to reach talented human resources. At this point, discovering, attracting, and working with talented employees for a long time has attributed a key role to the employer brand. In this direction, the aim of the study is to investigate the roles of employer branding practices in attracting talents to the company in job applications. Content analysis, which is a qualitative analysis method, was used in the study. Maxqda 20 software program was used to access the findings of this analysis. In the research findings, it was seen that concepts such as reputation, communication, awareness, and the concept of Employer Brand were used together intensively. As a result of the research; It has been understood that businesses that want to attract talented employees to the company use the employer brand and communicate effectively with the external environment. It has been seen that this interaction supports the corporate reputation and this has played an important role in increasing the awareness of the company and in the preference and reliability

The National School Nutrition Programme (NSNP) is one of the food security programmes of the South African government that strives to provide proper nutrition meals to all public primary and secondary school learners nationwide. To implement the programme, NSNP hires food handlers to prepare and deliver meals to students on a daily basis. However, in terms of public sector human resource management, it is unclear how these food handlers are recruited and hired into the programme. This paper aimed at assessing the recruitment practices of food handlers into the NSNP. The paper employed qualitative research methodology using semi-structured interviews and documentary review as two data collection methods. Moreover, the Gauteng Department of Education (GDE) Johannesburg North District was chosen as a case study for the research strategy. The study reviewed pertinent literature, conducted semi-structured interviews to collect data. The data was analysed using thematic content analysis in order to qualitatively examine the data gathered. The paper's findings demonstrated that the GDE has a plan in place to oversee the NSNP's food handler recruitment practices, and that plan is spelt out in detail in their advising memorandum on the subject. Nevertheless, the study found that the approach does not align with the principles and practices of Public Human Resource Management (PHRM). According to the findings, the NSNP lacks a defined recruitment policy that would govern its hiring practices. It was found that there are challenges in the recruitment process. Finally, this paper offered recommendations for improved recruitment practices for food handlers.

The National School Nutrition Programme (NSNP) is one of the food security programmes of the South African government that strives to provide proper nutrition meals to all public primary and secondary school learners nationwide. To implement the programme, NSNP hires food handlers to prepare and deliver meals to students on a daily basis. However, in terms of public sector human resource management, it is unclear how these food handlers are recruited and hired into the programme. This paper aimed at assessing the recruitment practices of food handlers into the NSNP. The paper employed qualitative research methodology using semi-structured interviews and documentary review as two data collection methods. Moreover, the Gauteng Department of Education (GDE) Johannesburg North District was chosen as a case study for the research strategy. The study reviewed pertinent literature, conducted semi-structured interviews to collect data. The data was analysed using thematic content analysis in order to qualitatively examine the data gathered. The paper's findings demonstrated that the GDE has a plan in place to oversee the NSNP's food handler recruitment practices, and that plan is spelt out in detail in their advising memorandum on the subject. Nevertheless, the study found that the approach does not align with the principles and practices of Public Human Resource Management (PHRM). According to the findings, the NSNP lacks a defined recruitment policy that would govern its hiring practices. It was found that there are challenges in the recruitment process. Finally, this paper offered recommendations for improved recruitment practices for food handlers.

Employer branding is an important issue that businesses cannot neglect, as it is the process of creating a brand for employees and potential candidates. Especially with the development of technology, it has become easier to reach many resources. However, it has always been more difficult to reach talented human resources. At this point, discovering, attracting, and working with talented employees for a long time has attributed a key role to the employer brand. In this direction, the aim of the study is to investigate the roles of employer branding practices in attracting talents to the company in job applications. Content analysis, which is a qualitative analysis method, was used in the study. Maxqda 20 software program was used to access the findings of this analysis. In the research findings, it was seen that concepts such as reputation, communication, awareness, and the concept of Employer Brand were used together intensively. As a result of the research; It has been understood that businesses that want to attract talented employees to the company use the employer brand and communicate effectively with the external environment. It has been seen that this interaction supports the corporate reputation and this has played an important role in increasing the awareness of the company and in the preference and reliability