International Journal of Research in Business and Social Science

Gen Z controls almost the entire population in the world with a total number of almost two billion people worldwide. This generation will be the largest consumer group in the world. In Indonesia itself, In 2020, Gen Z occupied the highest percentage of the population. Therefore, Gen Z is a potential target market that has a considerable influence on purchasing decisions. Based on the characteristics of Gen Z, who are digital natives, the use of social media is the right marketing strategy for consumers who are counted into Gen Z category. Promotional activities, as part of a marketing strategy, especially through social media require influencers as endorsers. This study aims to investigate the factors that influence the credibility attributes of social media influencers on the purchase intentions of Gen Z consumers. This study uses influencer credibility attributes (attractiveness, expertise, and trustworthiness) as independent variables that influence the purchase intention of Gen Z consumers with brand image as a mediation. This research is categorized as explanatory research. The respondents in this study were Gen Z who used Korean cosmetic products throughout Indonesia, the determination of the number of samples in this study used a purposive sampling technique with a sample of 210 respondents. The method of collecting data is using a questionnaire, the data is analyzed using PLS-SEM. The results showed that the three attributes of influencer credibility had a significant effect on the purchase intention of Gen Z. The three attributes of credibility had a significant effect on brand image, brand image had a significant effect on purchase intention. Brand image can provide a full mediating role in the relationship of influencer credibility to the purchase intention of Gen Z consumers. Local cosmetic industry players are expected to improve marketing strategies through online channels, especially social media by utilizing the right influencers as their endorsers, because it is proven in this study, credibility of social media influencers have a significant effect on the brand image of a product and the purchase intention of Gen Z consumers, so that the local cosmetic industry in Indonesia can compete with foreign cosmetic industries.

This research aims to analyze and look for empirical evidence of the influence of organizational transformation on job satisfaction, the influence of organizational culture on job satisfaction, the influence of employee engagement on job satisfaction, the influence of transformational leadership on job satisfaction, the influence of work environment on job satisfaction, the influence of organizational transformation on employee performance, the influence of employee engagement on employee performance, the influence of leadership. Transformational to employee performance, the influence of organizational transformation on employee performance with job satisfaction as an intervening variable, the influence of employee engagement on employee performance with job satisfaction as an intervening variable, the influence of transformational leadership on employee performance as a varied intervening, the influence of the work environment on employee performance with job satisfaction as an intervening variable. From the results of the tests conducted known transformation. Organizational Culture, Employee Engagement, Transformational Leadership, Work environment have significant effects on Job Satisfaction, as variable intervening employee performance has a significant influence on fixed variables.

This study aims to empirically examine the impact of tax penalties, tax audits, and taxpayers’ awareness of corporate taxpayer compliance and the role of compliant intentions as the moderating variable in its correlation. The analytical method used is the Multiple Linear Regression (Multiple Regression Analysis) and the Moderated Regression Analysis (MRA). The population of this study is the corporate taxpayers in North Banjarmasin Tax Office in 2019 with a sample of 142 corporate rate taxpayers. The sampling method used is convenience sampling. The results show that tax penalties, tax audits, and taxpayers’ awareness positively affect corporate taxpayer compliance. However, the compliant intention is unable to moderate the effect of fines, tax audits, and taxpayers’ awareness toward corporate taxpayer compliance. This is due to the applied penalties and tax audits following the taxation laws and the corporate taxpayer’s awareness of the importance of taxation as the source of state income. The purposes of this research are to provide inputs and references for the tax authorities and taxpayers, to examine further about tax penalties and tax audits that have been implemented, and to raise awareness among taxpayers for complying with taxes. Then, this research is influenced by external factors and internal factors, namely penalty sanctions, tax audits, and awareness of taxpayers who make taxpayers compliant with taxes, so that the presence or absence of intentions will continue to make taxpayers obedient to taxes.

The contribution of organizational culture to the organization which includes the uniqueness of values, behavior, and psychology is needed by the organization. It also includes trust, experience, ways of thinking, and organizational expectations. Improving employee behavior into organizational citizenship behavior is needed by every organization. To bring OCB to employees, a well-formed commitment is needed. This study uses a quantitative approach to test 3 hypotheses using path analysis to see the role of mediation. Respondents numbered 169 in this study. The results found in this study are that mediators play a maximum role between organizational culture and OCB.

Financial management for young entrepreneurs needs to be done because disciplined financial arrangements will be able to minimize the risk of uncertainty. Young entrepreneurs have problems with financial management behavior, that is knowledge and skills in managing finances which have an impact on financial decision-making. This study aims to see the effect of financial knowledge, financial attitudes, and personality on financial management behavior in young entrepreneurs in Malang. The approach used in this research is quantitative with an explanatory approach. This study's population is young entrepreneurs in the Brawijaya University environment. The sampling technique used purposive sampling with a sample size of 150 samples. The results of this study prove that partially financial knowledge has no significant effect on Financial Management Behavior. Financial attitudes have a significant effect on Financial Management Behavior, and personality has a significant effect on Financial Management Behavior in Young Entrepreneurs in Malang City.

This study aims to examine the effects of price discount and delivery service on purchase decision and their subsequent impact on customer satisfaction and customer loyalty within an urban franchise retail context. A quantitative approach was employed using a survey of 220 consumers of Indomaret Anggrek Rosliana Raya, West Jakarta. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that price discount has a significant but relatively weak effect on purchase decision, while delivery service demonstrates a stronger influence, highlighting the increasing importance of service convenience in urban retail environments. Furthermore, purchase decision has a substantial effect on customer satisfaction, which in turn strongly influences customer loyalty. The study also confirms a sequential mediation mechanism, where marketing stimuli influence customer loyalty indirectly through purchase decision and customer satisfaction. Unlike previous customer loyalty studies that predominantly examine the direct effects of marketing stimuli on satisfaction or loyalty, this study develops a sequential framework in which purchase decision functions as a cognitive mediator preceding customer satisfaction as an affective mediator. This model extends existing customer loyalty frameworks by demonstrating that loyalty emerges through a two-stage evaluation process rather than through isolated direct relationships.

This study examines the economics and the cost per kWh (IDR/kWh) of household gas-fired power generation coupled with a renewable energy source, namely a Solar Power Plant (PLTS). The calculations in this research employ individual economic assessments for a standalone PLN system, a natural gas generator set, a solar power plant (PLTS), and a hybrid combination of a natural gas generator set and PLTS. The analysis focuses on the economic aspects of the household electricity system using the Levelized Cost of Energy (LCOE), Life Cycle Cost (LCC), and Cost-Benefit Analysis (CBA) methods. The study is conducted by evaluating the electrical economics and determining the resulting IDR/kWh cost generated by the standalone PLN system, the natural gas generator set, the PLTS, and the hybrid system combining the natural gas generator set with PLTS. The research findings are expected to contribute to the development of a more efficient and sustainable distributed energy system.  

The rapid growth of internet penetration and smartphone adoption has significantly accelerated the development of Subscription Video on Demand (SVOD) services in Indonesia, transforming the way consumers access digital entertainment. The increasing competition among streaming service providers has highlighted the importance of understanding the factors that influence users' continuance usage intention. In this paper, it is also aimed to examine the effects of Perceived Usefulness and Perceived Ease of Use on Continuance Usage Intention by extending the Technology Acceptance Model (TAM) and investigating the mediating roles of Trust and User Satisfaction among SVOD users in Indonesia. We employed a quantitative analytics method using a survey method, and the collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). A dataset of 180 respondents as active user of an SVOD platform through either an individual (private) subscription account or a shared subscription account has been analyzed in 2025. Main findings of the study demonstrate that (i) a satisfactory model fit with a Goodness-of-Fit (GoF) value of 0.659 and a Standardized Root Mean Square Residual (SRMR) of 0.054. (ii) The hypothesis testing results revealed that Perceived Usefulness, Perceived Ease of Use, Trust, and User Satisfaction had significant positive effects on Continuance Usage Intention., (iii). Perceived Usefulness and Perceived Ease of Use significantly influenced both Trust and User Satisfaction. (iii). The mediation analysis showed that Trust partially mediated the relationship between Perceived Usefulness and Continuance Usage Intention, whereas Trust did not mediate the relationship between Perceived Ease of Use and Continuance Usage Intention. User Satisfaction also did not exhibit a significant mediating effect.

The transformation of village areas into community-based tourist destinations represents a strategic pathway for achieving sustainable tourism in Indonesia. This study explores the potentials, challenges, and strategic directions for developing Dukuh Mejing, Bantul Regency, as an emerging community-based agro-edutourism village. A qualitative descriptive approach with an intrinsic case study design was employed, involving in-depth interviews, participatory observation, and document analysis. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, supported by NVivo 12 Plus for coding and thematic mapping.  The results reveal that Dukuh Mejing possesses strong physical and socio-cultural assets, including modern goat farming, rice-based agriculture, and preserved local traditions such as Nyadran and Kenduri. However, key constraints remain in infrastructure, community awareness, and institutional coordination. The SWOT analysis indicates that strategic development should focus on optimizing agritourism and cultural-based experiences, enhancing community capacity, improving accessibility, and adopting digital innovation to expand market reach.  The findings emphasize that collaborative governance, community empowerment, and innovation-driven competitiveness are fundamental to building a sustainable and resilient village tourism model. This study proposes an integrated framework that aligns community-based tourism principles with destination competitiveness and sustainable planning approaches. Practically, the model provides policy insights for local governments to strengthen participatory planning, institutional synergy, and adaptive monitoring systems. Theoretically, it contributes to the understanding of how village tourism destinations can achieve sustainability through community-led innovation and inclusive governance.

This research seeks to investigate the individual and organisational elements that can influence patient happiness in premium healthcare environments. It also seeks to determine which factors most significantly account for variations in patient experience among hospital units. This research employed a mixed methods design (Creswell & Plano Clark, 2018). The quantitative phase employed an online survey method including 1,751 frontline staff, including nurses and patient-facing administrative personnel, across 14 premium hospitals in Indonesia. This sample constituted 64% of the overall population coverage. The study assessed seven constructs: competency, motivation, weariness, emotional intelligence, leadership support, workplace culture, and hospital policies. Simple linear regression analysis was employed to examine the correlation between these variables and unit-level patient satisfaction levels. The qualitative phase employed a Focus Group Discussion (FGD) methodology, with eight participants selected via maximum variation sampling. The qualitative data were examined with the Gioia thematic analysis method to comprehend the operational dynamics of these aspects in everyday practice. Our results indicate that five of the seven hypothesised parameters strongly predicted patient satisfaction at p < 0.05. The strongest predictor of workplace culture was identified, with a R² value of 0.641. Subsequently, emotional intelligence exhibited a R² of 0.565, while hospital policies demonstrated a R² of 0.560. Individual competency, with a p-value of 0.458, and weariness, with a p-value of 0.812, did not substantially predict patient happiness. The study's findings, derived from a qualitative method, elucidate how organisational elements manifest through specific daily routines, including shift briefings and well-defined standard operating procedures. In high-quality healthcare environments, organisational factors seem to be more significant predictors of patient satisfaction than the proficiency of individual staff members. These factors encompass organisational culture, leadership availability, and explicit hospital regulations. This discovery undermines the presumption that individual staff proficiency is the primary distinguishing element in patient satisfaction. When hospitals implement rigorous hiring requirements and staff achieve the requisite baseline competency, organisational variables significantly influence patient experience. Consequently, the results indicate that leaders in premium healthcare should not concentrate just on enhancing individual competencies. They must also enhance work culture and leadership techniques that promote continuous patient-centered service behaviour.