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Air cargo transportation in international trade stands out with its speed, reliability, safety, interaction with other transportation types, intensive use of information technologies, and global standards. During the Covid-19 pandemic, various negativities have emerged in air cargo transportation, as in many sectors. In this study, the difficulties caused by the Covid-19 pandemic in air cargo transportation business processes are evaluated within the scope of the ISO9001 Quality Management System standard so that they do not adversely affect the service quality. In this context, a case study was conducted on the implementation of the ISO 9001 Quality Management System standard in dealing with the difficulties arising from the pandemic in the cargo operations of an air transportation company. As a result of the implementation, the cargo ecosystem has been expanded, the carrying capacity has been increased, and the storage and cargo transportation efficiency has been increased by making use of information and communication technologies. Thus, it was easier to overcome the difficulties arising from the pandemic in the business processes of the company, and it was seen that sustainability in line with commercial expectations was ensured by rising to fifth place in world air cargo transportation in 2020.

Consumers highly value environmentally-conscious companies in today's world. These businesses announce their environmental awareness through various marketing tools such as advertising, public relations, sponsorship, social responsibility projects. These methods provide support to environmentalist images of brands since they are informative yet in some cases, they are perceived as unnatural by consumers. It is possible to say that being consistent and plain for actions taken for environmental activities have a direct impact on whether these activities are unnatural or sincere. In the article, the effects on brand and corporate image of green marketing practices of businesses were examined. While examining the image created by the green marketing practices of the brands in the consumer's mind, it is also important to examine the actions taken for social responsibility. Therefore, the green marketing application processes of the corporate social responsibility approach are examined. In this article, a fuel company's advertising film, which is known as environmentally friendly with green marketing practices, has been examined according to the semiotic analysis method.