Research collection
29 publications
JOURNAL ARTICLESladen Moyo
International Journal of Research in Business and Social Science · 2026
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Does Botswana’s economic growth drive insurance sector development or follows it? This study evaluates the empirical applicability of the supply-leading and demand-following hypotheses. It employs the Autoregressive Distributed Lag bounds testing approach and Granger causality analysis within a Vector Error Correction Model framework, to examines the significance of dynamic long-run, short-run and causal relationship between the Insurance sector development (total insurance penetration) and economic growth (Gross Domestic Product per capita) over the period 2000–2023. To reduce specification bias, the control variables used are gross fixed capital formation for physical capital accumulation, inflation for macroeconomic stability and trade openness for external trade exposure. The findings indicate a statistically significant long-run cointegrating relationship among the variables, with inflation exerting a highly significant negative effect on Gross Domestic Product per capita while total insurance penetration indicates a statistically insignificant direct long-run impact. In the short run, total insurance penetration exerts a robust and statistically significant negative effect on Gross Domestic Product per capita, validating the presence of a 'savings-substitution' effect and domestic capital leakage channel identified in earlier literature. The Pairwise Granger causality analysis yields a strong backing for the demand-following hypothesis at 5% significance level, and a weak evidence of a supply-leading effect at 10% level meaning the insurance market acts primarily as a passive responder to macroeconomic expansion rather than a primary growth locomotive. Policy recommendations stress the need for regulatory reforms to boost domestic insurance premiums reinvestment, stimulate structural product innovation, and deepen financial inclusion to unlock growth-insurance complementarities.
DOI 10.20525/ijrbs.v15i5.53020 Crossref citations0 OpenAlex citations
JOURNAL ARTICLESladen Moyo
International Journal of Research in Business and Social Science · 2026
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In small and emerging markets like Botswana, what drives the financial resilience of non-life insurers? This study takes a closer look at this question, evaluating audited financial statement data from 14 Non-Bank Financial Institutions Regulatory Authority (NBFIRA) licensed insurers across the year 2010–2022 period. The resulting unbalanced panel dataset of 127 firm-year observations in total is used to test ten potential determinants: profitability, underwriting risk, reinsurance dependence, firm size, leverage, liquidity, asset tangibility, premium growth, firm age, and ownership structure. Following diagnostic testing via the F-test, Breusch-Pagan LM test, and Hausman specification test, the Fixed Effects (FE) model was retained as the preferred estimator. As findings, underwriting risk, rather than weakening solvency, showed the strongest positive association with capital adequacy. The most credible explanation for this is regulatory, companies with heavier claims exposure appear to respond to supervisory pressure by holding more capital, not less. Reinsurance dependence, firm size, liquidity, and asset tangibility were also positively significant, highlighting the importance of risk-transfer mechanisms and effective liquidity management. On the other hand, profitability, leverage, growth, and firm age fell short of significance reflecting the structural constraints of a concentrated, domestically oriented market rather than any theoretical irrelevance of these factors. Risk management practices and firm-specific structural characteristics positively influence solvency adequacy among Botswana's non-life insurers instead of profitability or growth considerations. This research adds to the already existing limited empirical evidence of drivers of solvency margins in Botswana and the Sub-Saharan Africa providing useful insights for insurers, regulators, and policymakers seeking to strengthen risk-based supervision and promote the long-term stability of the insurance sector in Botswana.
DOI 10.20525/ijrbs.v15i5.53010 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEOscar Chiwira · Lawrence Jambani · Lovemore Muchingami · Kudzanai Charity Muchuchuti
International Journal of Research in Business and Social Science · 2026
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This paper analyses the impact of economic globalisation on income inequality in Botswana, emphasising both direct and indirect transmission mechanisms. The study utilises annual time-series data from 1990 to 2023, employing the Autoregressive Distributed Lag (ARDL) model and the Toda–Yamamoto Distributed Lag (TYDL) Granger causality method to examine the interrelations among economic globalisation, trade openness, inflation, economic growth, and income inequality. The results indicate a consistent long-term link among the variables, wherein economic globalisation diminishes income disparity, whilst broader globalisation and trade openness likely to intensify it. The causation findings indicate that both economic globalisation and globalisation directly impact income disparity, while globalisation also indirectly influences inequality via inflation. Real GDP per capita indirectly affects inequality via globalisation, while exports directly contribute to inequality. The study indicates that while economic globalisation fosters economic growth and integration, its advantages are inequitably allocated. It advocates for inclusive economic globalisation policies, targeted fiscal redistribution, financial inclusion, and export diversification to guarantee equitable and sustainable growth in Botswana.
DOI 10.20525/ijrbs.v15i4.52640 Crossref citations0 OpenAlex citations
JOURNAL ARTICLESihlobo Nyoni
International Journal of Research in Business and Social Science · 2026
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This study examines the corporate governance frameworks of family-owned enterprises in Botswana. Family enterprises constitute a fundamental component of the nation's private sector, accounting for over 70% of GDP and providing employment for approximately 60% of the labour force. Notwithstanding their economic significance, these firms encounter ongoing issues in governance, especially concerning leadership succession, board composition, and professionalisation. This study utilises agency theory, stewardship theory, and the resource-based view, employing a mixed-methods strategy that includes the distribution of 150 structured questionnaires across several sectors such as retail, agriculture, hospitality, and professional services. The results indicate that companies with formal governance frameworks, including independent professional boards, written succession plans, and family protocols, consistently excel in strategic decision-making, transparency, and long-term sustainability compared to their competitors. Nonetheless, obstacles to implementation persist, since numerous enterprises are impeded by cultural opposition to non-family leadership, insufficient understanding of governance mechanisms, and a tendency towards informal decision-making. The article finishes by providing pragmatic ideas for policymakers, entrepreneurs, and development agencies to enhance resilience and competitiveness in this crucial industry.
DOI 10.20525/ijrbs.v15i3.43120 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEMugove Mashingaidze
International Journal of Research in Business and Social Science · 2026
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Business Model Innovation (BMI) has been widely recognised by management scholars as a significant approach to analyse complex organisational issues and address challenges in volatile business contexts. Small and Medium Enterprises (SMEs) operating in highly turbulent business environments struggle to be viable. Hence, the need to adopt appropriate business models to ensure resilient and viability. This study sought to examine the influence of BMIs on the ability of SMEs in developing nations to withstand and recover from challenges posed by unstable business environments. This study uses a quantitative approach, with a cross-sectional survey to collect empirical evidence from 327 SMEs selected through quota sampling. Using Structural Equation Modeling (SEM) method, results of the study reveal that BMI has a positive impact on the resilience of SMEs. The findings demonstrated that implementing innovative modifications in the business model, namely value creation, value capture, and value proposition positively influence the resilience of SMEs. The study concludes that implementing innovative business models contributes to the development of resilience among SMEs in emerging economies. This paper is relevant to SMEs operating in developing economies as well as those in volatile business environments.
DOI 10.20525/ijrbs.v14i9.45961 Crossref citations1 OpenAlex citations
JOURNAL ARTICLEBotho Eunice Montshosi · Oscar Chiwira · Ngonidzashe Chiranga · Ana Kundai Muchandigona
International Journal of Business Ecosystem & Strategy · 2026
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The quality of institutions continues to be a pertinent issue due to its potential direct and indirect effects on economic growth. The research examined the correlation between institutional quality and economic growth in Botswana from 1990 to 2022. The research utilised the Autoregressive Distributed Lag (ARDL) Bounds model to assess cointegration and the Toda and Yamamoto and Dolado and Lütkepohl (TYDL) model to investigate the direction of causality. The ARDL methodology is favoured for this research because to its applicability to small sample sizes. This method is not constrained by the sequence of integration among the variables. The results demonstrate that corruption adversely impacts economic growth in both the short term and the long term. Regulatory frameworks and governmental stability exert a substantial favourable influence on economic growth in both the short and long term. The analysis identified a bidirectional causative relationship between government stability and economic growth, as well as a unidirectional causal relationship from regulatory rules to economic growth. This study revealed a negative impact of labour on economic vitality. The cointegrating link indicates that the Botswana government ought to prioritise investments in institutional quality, targeted procedures, and policies due to their direct influence on economic growth. The report advocates for the Botswana government to formulate and implement legislation that fosters and advances the development of the citizen sector. The Botswana government should improve and sustain the factors that contribute to institutional quality, as they facilitate development.
DOI 10.36096/ijbes.v7i6.9640 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEOlipha Mpofu
International Journal of Research in Business and Social Science · 2025
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SMEs play a critical role in employment generation and improving economic growth but continue to be excluded from the financial systems. However, the emergence of financial technologies such as mobile money provides a critical tool to address financial exclusion. As such, this study investigates the impact of mobile money on access to finance by small and medium enterprises (SMEs) in Sub-Saharan Africa (SSA). Using a sample of thirteen sub–Saharan African countries, covering the period between 2015 to 2022, the study utilised secondary data and employed panel data regression techniques in estimation. This study demonstrated that mobile money impedes access to financial services at commercial banks by SMEs. To promote financial inclusivity, this study proffers policy advice as it recommends partnering of mobile money providers and traditional financial institutions to develop financial products which are tailor-made to SMEs using mobile money platforms to take advantage of its popularity in the SSA region.
DOI 10.20525/ijrbs.v14i7.45060 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEKudzai Percy Siyavizva
International Journal of Research in Business and Social Science · 2025
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Productive asset creation has been proposed as a potential solution for local economic development. The research study explores the concept of productive asset creation and its impact on local economies. The main objective of the study was to establish the impact of Productive Assets Creation (PAC) in stimulating Local Economic Development in Botswana The research study discusses value creation and value appropriation, highlighting the role of innovation and competition in capturing societal value through productive assets. Local Economic Development provides a multilevel perspective on value creation and capture, emphasizing the role of favourable economic environments within communities. The research study referred to various kinds of literature discussing the importance of productive asset creation as a solution to Local Economic Development. The literature that was used also argued that policy consideration should be made on productive assets to promote business development and improve overall returns to communities. The research utilised qualitative methods of data collection and analysis. Interviews and document analysis were used to interact with relevant participants and gathering relevant data. The findings and recommendations derived from this paper aids in developing productive assets that feeds into local economic development initiatives. By considering the theories and perspectives discussed in the selected references, future researchers, policymakers and practitioners may gain insights into the factors and strategies that contribute to successful economic development at the local level.
DOI 10.20525/ijrbs.v14i4.41410 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEOscar Chiwira · Tinashe Murindagomo
International Journal of Research in Business and Social Science · 2024
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This study examines the short-run and long-run relationships between remittances and economic growth in Zimbabwe from 1980 to 2022, using the autoregressive distributed lag (ARDL) bounds testing approach. To ensure the reliability, validity, and stability of the data, the study used the Jacque-Bera normality test, Breusch Godfrey serial LM test, and Bruesch-Pagan-Godfrey heteroskedasticity test together with a cumulative sum of recursive residuals and cumulative sum of recursive squares. The dependent variable in this study is domestic credit to the private sector as a percentage of GDP, and the independent personal remittances as a percentage of GDP, with the control variables per capita GDP growth, inflation, and gross fixed capital formation. The theoretical framework explores key perspectives, including the remittance-development optimist view, which posits that remittances can drive investment and economic progress; the supply-leading hypothesis, suggesting financial development as a precursor to economic growth; and the growth-led hypothesis, which sees economic development as a catalyst for financial development. The results from the ARDL test show no evidence of co-integration in the long run; however, in the short run, a significant positive effect on financial development is observed. This finding supported the complementarity theory and showed how remittances stimulate demand for financial services. Particularly problematic was the negative and statistically significant effect of inflation on financial development, which can potentially harm the performance of financial markets and slow down financial activities. The study suggests implementing targeted policies to limit parallel market activities and direct resources towards the formal sector.
DOI 10.20525/ijrbs.v13i10.36970 Crossref citations0 OpenAlex citations
JOURNAL ARTICLELawrence Jambani
International Journal of Research in Business and Social Science · 2024
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This paper aims to analyse the behaviours and practices of health care service providers that constitute supply-side abuse of the medical health insurance schemes premised on the notion that patients visit doctors precisely to learn what amount and type of care is medically necessary. Using qualitative methods, individual in-depth interviews were carried on private health service practitioners and thematic analysis via SPSS. The study identifies systemic abuses like overcharging, billing for services not provided, and over prescription. Implication of these findings show that Fee-for-Service Payment Models incentivize providers to deliver more services, leading to potential over-utilization and increased costs in Botswana’s healthcare; due to information asymmetry providers may prioritize quantity over quality of care exploiting patients’ lack of knowledge to recommend unnecessary tests or treatments to maximize on revenue but also costs. On how to minimize supply side moral hazards, the propositions is for pursuance of cost containment strategies to ensure the smooth operation of the schemes like price listings, educate beneficiaries on cost implications and sustainability threats. These propositions can be instituted through an industry led bench-marking, on nationally through regulatory frameworks since moral hazards are an economic cost as inefficiencies brings mis-allocation of resources to enhance the sustainability of medical aid-based health care provisioning.
DOI 10.20525/ijrbs.v13i6.34320 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEOscar Chiwira · Lovemore Muchingami · Lawrence Jambani
International Journal of Research in Business and Social Science · 2024
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The study employed the Autoregressive Distributed Lag (ARDL) Bounds model to test for cointegration and the Toda and Yamamoto and Dolado and Lütkepohl (TYDL) model to examine the direction of causality between exports and economic growth for Botswana covering the period 1980 to 2021. Exports statistically positively affect economic growth both in the short-run and long-run and trade openness is detrimental to economic growth both in the short-run and long-run. Economic growth promotes exports both in the short-run and long-run. Economic growth granger causes exports and indirectly influences exports through trade openness and consumer price index. Furthermore, there exists bidirectional causality between economic growth and the consumer price index. The findings underscore the importance of maintaining a healthy and stable macroeconomic environment in Botswana. In addition, a well-rounded approach that considers both export-oriented industrialization and import substitution strategies remains essential for a robust economic growth trajectory.
DOI 10.20525/ijrbs.v13i5.32940 Crossref citations1 OpenAlex citations
JOURNAL ARTICLENoel Zhou
International Journal of Research in Business and Social Science · 2024
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The increasing nature of competition in the higher education sector of Botswana means that universities need to craft strategies to be more competitive. The recipe for competitiveness is primarily hinged on the ability of institutions to be cognisant of the factors that influence prospective learners in selecting a university of choice to study. They also critically need to know the sources of information where prospective learners acquire information to redirect their marketing strategies. To achieve these objectives, the purpose of this study was to investigate the factors influencing the choice of university of study as well as their sources of information in influencing choice decision-making. The study followed a qualitative research approach and data was collected using in-depth interviews. Thematic narrative analysis was used to unpack the underlying influences on decision-making. The findings indicate that prospective students get their information from multiple factors. The most influential sources identified are family and friends, career fairs and exhibitions, social media, and to a lesser extent the mass media and promotional materials. The findings also showed that prospective university students’ choice of university is influenced by a variety of factors. These include university location, availability of accommodation, perceptions of university reputation, quality of academic programs, alignment of lifelong interests and desires, and the perception of employability. There are other factors that are less influential as degree of persuasion, funding issues, costs associated with applications as well as government processes and procedures. These findings have potential to influence university marketing strategies and policies in seeking competitiveness and improvement in enrolment numbers.
DOI 10.20525/ijrbs.v13i4.33580 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEOscar Chiwira · Lovemore Muchingami · Lawrence Jambani
International Journal of Research in Business and Social Science · 2023
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This study examines the short-run and long-run relationships between exports and economic growth in the Sothern Africa Customs Union (SACU), as well as the corresponding threshold level. The study used panel data covering the period 1980 to 2021 and employed the Autoregressive Distributed Lag (ARDL) Bounds to test for co-integration relationships, and the Generalized Least Squares (GLS) to determine the respective threshold level. Exports positively support economic growth both in the short-run and in the long-run in SACU. There is long-run bidirectional causality between exports and economic growth. The minimum threshold for exports is 59%. That is, exports only start contributing significantly to economic growth when they are above 59% of the Gross Domestic Product (GDP). SACU should put in place economic policies and regulations that are skewed towards the improvement of the competitiveness of its local products on the global market and also strategically consider export-oriented industrialization strategies. Efforts should also be channeled towards the implementation of bilateral and multilateral trade agreements and harnessing the synergic benefits through the adoption of deliberate value chain mechanisms and initiatives.
DOI 10.20525/ijrbs.v12i8.29122 Crossref citations3 OpenAlex citations
JOURNAL ARTICLEDouglas Chiguvi · Keneilwe Bakani · Segolame Kalayakgosi
International Journal of Research in Business and Social Science · 2023
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The objective of this study is to examine the effects of remote work arrangements implemented during the COVID-19 pandemic on the equilibrium between work and personal life among employees in Botswana. The case of the Botswana Unified Revenue Service (BURS) will be utilized as a specific context for analysis. The study utilized a descriptive qualitative research approach, including in-depth interviews with a sample of 18 employees from BURS who were engaged in remote work throughout the COVID-19 lockdown period. These interviews were done in order to collect relevant data for the study. An alternative sampling method, namely non-probability sampling, was employed to pick a sample size of 18 employees from the BURS organization. The collected data was subsequently subjected to thematic analysis for the purpose of analysis. The findings of the research indicate that employees reported numerous advantages, including increased sleep duration and enhanced concentration. They also highlighted the benefits of having flexibility and autonomy in a home environment, free from the distractions typically encountered in open-office settings. However, the study also identified certain challenges, such as disruptions caused by family members and feelings of isolation. The study suggests that further research should be conducted to examine the effects of remote work in Botswana. This research would provide valuable insights for policymakers in navigating the challenges posed by the COVID-19 pandemic and its aftermath.
DOI 10.20525/ijrbs.v12i6.25031 Crossref citations2 OpenAlex citations
JOURNAL ARTICLEDouglas Chiguvi · Keneilwe Bakani · Thuso Sepepe
International Journal of Research in Business and Social Science · 2023
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During the initial years of the 1990s, there was an expectation that the practice of working from home (WFH) would become a customary mode of work, offering advantages to organizations in terms of job performance and employee contentment. The concept of working from home (WFH) has gained significant traction in response to the COVID-19 pandemic, primarily because to its potential to ensure the continuity of organizations under certain circumstances. The primary objective of this study is to examine the effects of remote work arrangements implemented during the COVID-19 pandemic on the various dimensions of employee well-being in Botswana. Specifically, the case of the Botswana Unified Revenue Service (BURS) will be utilized as a focal point for analysis. The study utilized a descriptive qualitative research approach, including in-depth interviews to collect data from a sample of 18 employees of BURS who were engaged in remote work during the COVID-19 lockdown. The researchers employed a non-probability sampling technique and conducted a theme analysis to analyze the data. The findings of the research suggest that working from home (WFH) offers several advantages, including the ability to sleep for extended periods and enhanced concentration. Additionally, the flexibility and autonomy provided by working from home allow individuals to avoid distractions commonly encountered in open-office environments. However, the study also highlights certain challenges associated with WFH, such as disruptions caused by family members and feelings of isolation. The study suggests the need for further research to be conducted on the effects of remote employment in Botswana. This research would provide valuable insights for policymakers in navigating the challenges posed by the Covid-19 pandemic and its aftermath.
DOI 10.20525/ijrbs.v12i6.25042 Crossref citations2 OpenAlex citations
JOURNAL ARTICLEDouglas Chiguvi · Keneilwe Bakani
International Journal of Research in Business and Social Science · 2023
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The COVID-19 pandemic prompted a widespread shift towards remote work, driven by the imperative of social distancing. This transition has compelled organizations and individuals worldwide to explore alternative employment arrangements. Botswana, like many other nations, witnessed a significant uptake of remote work, leading to the formulation of remote work policies by numerous institutions. To ensure the viability of these policies, it is essential to consider their practicality for both companies and employees. The pandemic offered institutions such as the Botswana Unified Revenue Service (BURS) an opportunity to investigate the efficacy of working-from-home (WFH) arrangements, which could play a pivotal role in shaping future labor policies to accommodate flexible working hours. This study leverages data from BURS to scrutinize the impact of WFH during the COVID-19 pandemic on employee productivity in Botswana. Employing descriptive qualitative research methods and conducting in-depth interviews with 18 BURS personnel who experienced WFH during the lockdown, the study employs theme analysis and non-probability sampling to analyze the collected data. The findings reveal that WFH contributed to increased employee productivity, underscoring the importance of allocating adequate resources to optimize WFH performance in organizations.
DOI 10.20525/ijrbs.v12i6.25056 Crossref citations10 OpenAlex citations
JOURNAL ARTICLEOscar Chiwira
International Journal of Research in Business and Social Science · 2023
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This study investigated the nexus between financial development and economic growth, exploring the short-run and long-run impact of financial development on economic growth in the Sothern African Development Community (SADC). The SADC was fragmented into middle-income countries and low-income countries so as to ascertain the income effect on the nature of the relationship, an exploration not considered by previous studies. The study used panel data covering the period 1980 to 2020. It employed the Autoregressive Distributed Lag (ARDL) Bounds and the Toda and Yamamoto and Dolado and Lütkepohl (TYDL) models to examine the relationship and the direction of causality respectively. In the short run, financial development, through domestic credit to the private sector, spurs economic growth and in the long run financial development focus should be on promoting bank deposits. Causality tests between economic growth and financial development tests showed mixed results depending on the variable used for measuring financial development. In addition, the SADC countries are encouraged to strengthen their financial sector legislation, strategies, and banking system supervision so as to enhance the financial sector efficiency as well as to realise the benefits of financial innovation.
DOI 10.20525/ijrbs.v12i5.24396 Crossref citations8 OpenAlex citations
JOURNAL ARTICLEDouglas Chiguvi · Tafadzwa Zaranyika · Manuel Marozwa · Zenzo Dube
International Journal of Research in Business and Social Science · 2023
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Digital transformation destination is much easier when a clear vision is communicated up and down the organization. This study seeks to explore the effect of visioning on digital transformation in the insurance industry. The study used a positivist research philosophy and a quantitative research approach. The research used primary data, which was collected using a questionnaire. Data analysis was done using regression analysis, descriptive statistics and paired sample t-tests. Normality and reliability were tested using the Shapiro-Wilk test and Cronbach’s alpha, respectively. The study findings revealed that visioning significantly influences digital transformation (t=1.129, p=0.000<0.05). Visioning is the art of modeling an organization's culture and is the critical variable towards digital transformation. The study recommends the regulator, the Insurance and Pension Commission, might need to enforce digital transformation within the insurance space. Visioning is critical in the insurance sector’s digital transformation process.
DOI 10.20525/ijrbs.v12i2.23462 Crossref citations1 OpenAlex citations
JOURNAL ARTICLEDouglas Chiguvi · Thuso Sepepe
International Journal of Research in Business and Social Science · 2023
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This research explores how marketing strategies have been changed to adapt to the impactful challenges of the pandemic and economic recession in Botswana's Consumer Goods (FMCG) business landscape. The research adopted an interpretivism philosophical model, an inductive research approach, mono-method wherein qualitative data was collected through semi-structured interviews with open-ended questions. The findings provided substantive evidence that there has been a transition in strategic marketing measures during the COVID-19 pandemic in the Botswana retail landscape and the transition in strategies did have an influence on the customer value proposition (CVP) output of retail businesses.
DOI 10.20525/ijrbs.v12i2.23470 Crossref citations0 OpenAlex citations
JOURNAL ARTICLEDouglas Chiguvi
International Journal of Research in Business and Social Science · 2023
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The study's primary objective was to analyze the effectiveness of e-customer service platforms on customer satisfaction in commercial banks in Botswana, using ABSA bank as a case study. The secondary objectives were to assess the effectiveness of reliability, responsiveness, assurance, empathy and tangibles of e-customer service platforms on customer satisfaction at ABSA bank. A positivist research philosophy was adopted. A cross-sectional survey design was used to collect data and probability sampling was employed. Data were collected from 180 customers who use ABSA e-customer services platforms using a structured questionnaire with Likert-type questions. Reliability was assessed using Cronbach’s alpha (?). Data were analysed using descriptive statistics, which include mean and standard deviation. Regression and correlation were applied to test research hypotheses. Results indicate that reliability, responsiveness, assurance, empathy and tangibles of e-customer services platforms at ABSA are positively linked to customer satisfaction. ABSA Bank management is therefore recommended to focus on continuous improvement on customer experiences to satisfy customers. Thus, ABSA should ensure that its services are unique, unforgettable and memorable such that customers are satisfied and share the positive word of mouth about the benefits offered by the bank. ABSA should also consider customer experience and continuous improvement of digital banking platforms as tools that can be used to increase customer satisfaction and loyalty. It is recommended that future studies be carried out across other banks in Botswana and the African context as well.
DOI 10.20525/ijrbs.v12i1.22839 Crossref citations12 OpenAlex citations