Explore the evidence.
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The current economic crisis which is a consequence of fuel subsidy removal and devaluation of Nigerian currency through foreign exchange unification is a reality as nearly every household is feeling the heat. The evidence is plethora including high inflation, loss of jobs, malnutrition, imbalance diets among others. These relatively impactful factors have heightened psychological and economic stress in the country in recent time. Hence, citizens result to relieving pain via humorous interjections thereby creating a nexus between economic severity and humour. This paper interrogates “humour” as a coping mechanism and instrument of political critique in the ocean of economic hardship popularised by humourists, comedians and entertainment industrialists in an organised event and social media platforms. This study relies on secondary materials and memes from social media platforms and online newspapers between May 2023 till date and thereby subjected to qualitative content analysis. The selection criteria of the memes were based on the period when those policies were implemented. Coping theory was deployed as the theoretical foundation. The study found out that humour helps to strengthen social bonds, reduction of stress, change of perception, as a means of livelihood and political critique.

“Born a Crime: Stories from a South African Childhood” is a bestselling memoir that was written by Trevor Noah, a South African-born comedian of global acclaim. In the book, Noah relives his upbringing in South Africa, when apartheid policies and legislation were designed and harshly implemented to keep the country’s citizens apart based on race and ethnicity. Yet, in relieving this oppressive and traumatic period and proceeding to the 1994 democratic era, Noah applies humor as a storytelling strategy to downplay this harsh period. Hence, this paper adopts the incongruity theory to present the juxtaposition that is evident in the form of surprises and tensions in the narrative, which the readers may find humorous. In addition, the paper draws on Apartheid Studies and Critical Discourse Analysis (CDA) as theoretical frameworks to conduct this qualitative study. CDA is used as a research tool to indicate how a text authored by a comedian from the global south is used to humorously resist political and social power relations. It is found that Noah manages to criticize the segregation that was there in a subtle manner and to educate the audience through humor about socio-economic challenges in the country. Even though his writing is mainly in a language of the global north for possible economic reasons, he draws from the languages of the global south to correctly represent the culture of the South African people he is part of.

The current economic crisis which is a consequence of fuel subsidy removal and devaluation of Nigerian currency through foreign exchange unification is a reality as nearly every household is feeling the heat. The evidence is plethora including high inflation, loss of jobs, malnutrition, imbalance diets among others. These relatively impactful factors have heightened psychological and economic stress in the country in recent time. Hence, citizens result to relieving pain via humorous interjections thereby creating a nexus between economic severity and humour. This paper interrogates “humour” as a coping mechanism and instrument of political critique in the ocean of economic hardship popularised by humourists, comedians and entertainment industrialists in an organised event and social media platforms. This study relies on secondary materials and memes from social media platforms and online newspapers between May 2023 till date and thereby subjected to qualitative content analysis. The selection criteria of the memes were based on the period when those policies were implemented. Coping theory was deployed as the theoretical foundation. The study found out that humour helps to strengthen social bonds, reduction of stress, change of perception, as a means of livelihood and political critique.

“Born a Crime: Stories from a South African Childhood” is a bestselling memoir that was written by Trevor Noah, a South African-born comedian of global acclaim. In the book, Noah relives his upbringing in South Africa, when apartheid policies and legislation were designed and harshly implemented to keep the country’s citizens apart based on race and ethnicity. Yet, in relieving this oppressive and traumatic period and proceeding to the 1994 democratic era, Noah applies humor as a storytelling strategy to downplay this harsh period. Hence, this paper adopts the incongruity theory to present the juxtaposition that is evident in the form of surprises and tensions in the narrative, which the readers may find humorous. In addition, the paper draws on Apartheid Studies and Critical Discourse Analysis (CDA) as theoretical frameworks to conduct this qualitative study. CDA is used as a research tool to indicate how a text authored by a comedian from the global south is used to humorously resist political and social power relations. It is found that Noah manages to criticize the segregation that was there in a subtle manner and to educate the audience through humor about socio-economic challenges in the country. Even though his writing is mainly in a language of the global north for possible economic reasons, he draws from the languages of the global south to correctly represent the culture of the South African people he is part of.